2. Guide ordinary private car owners for the purpose. There is a famous saying in marketing that "customers will always think of you only when they see you often". Car washing is the most frequent consumption behavior of ordinary private car owners, so low-cost car washing can be a means to quickly accumulate a large number of low-end customers. The specific way is to bind customers by means of membership marketing. Car owners can apply for a "one-yuan car wash card" free of charge and enjoy a one-yuan car wash service once every ten days or once a week after taking out company car insurance in the garage. By handling the card, effective customer information can be collected, which is convenient for enterprises to establish a customer resource information base and lay the foundation for subsequent marketing activities and customer relationship management. There is no need to worry about financial cost accounting, because all practical cases have proved that the benefits brought by customers' subsequent additional consumption and the agency fees paid by insurance companies are definitely higher than those paid by enterprises alone according to the project.
3. Ways to attract SME managers. Professional status of enterprise managers
This determines that the core demand of such people is to improve the operating conditions of their own enterprises and improve their profitability. At the same time, this customer group is also a target group with large consumption capacity and a high-value target market that all businesses pay close attention to. I can offer video marketing courses in the service area, such as showing video lectures on business administration marketing, lectures by famous artists, high-end interviews, etc. Every time I come to the store to spend money, I will send a CD or book on business administration and marketing for free (although I have money, I don't have time to attend)
Training, and rarely go to bookstores or video stores). There are several ways to attract them to become customers: ① Free in our
On-site advertising (customer lounge, walls, websites, brochures, inside pages of insurance policies, store videos, business cards and service card suffixes)
Advertising, etc. ); (2) Give a set of business administration and marketing courses taught by experts on a regular basis (for example, once a month) (the burning cost of each CD)
Only one yuan more) 3 * * * Enjoy the big data marketing platform and resources. There are many methods, so I won't go into them here.
4. Establish a customer relationship management system. Establish customer service by carefully collecting member customer information.
The platform can not only improve the stickiness of enterprises to customers, but also become a new sales channel for enterprises with certain profitability.
Force advertising, service information promotion platform, open up low costs for enterprises.