Including Baidu, Tik Tok, Aauto Quicker and many other apps and a number of money-making software have been pushed, and the frequency is quite high.
Second, where are the loan apps promoted?
In other words, promotion is advertising.
Through the traditional four major media (newspaper, radio, television and internet) advertisements, more people and organizations can understand and accept their products, services, technology, culture and deeds, so as to achieve the purpose of publicity and popularization.
On the Internet, we often use seo to promote websites, shops and so on.
Third, how to do credit advertising?
First, there are many ways of publicity. First of all, what you have to do is to give yourself an accurate loan positioning. Is it a powerful big company, a big platform or just a general small organization company?
Second, it is a good and basic way for large institutions to advertise on TV. This is different from the only thing that a small company platform can do.
Third, talk about how to promote small institutional platforms. Doing publicity is nothing more than locking in the customer base and then doing business. So publicity is necessary, and a lower-cost one-page publicity is still necessary. Some people may say that this effect is very poor, indeed. But the advantage of this one-page publicity is to make customers familiar with this company or institution, so that I am not very resistant to you.
Fourth, talk about some targeted publicity methods. During this period, the state restricted online lending, but some online lending software accumulated many customers. At this time, it is also very effective to brush advertisements in the comment area of their software.
Fifth, the second is a platform or post bar for loan exchange, which has a good publicity effect.
Sixth, there are customers who borrow money to buy a house. Generally, they buy a car. When their lives are stable, they can go to some places where they sell real estate to do some publicity.
Fourth, how to promote app
There are two kinds of marketing now: one is paid promotion and the other is free promotion. It is suggested that the two methods should be used together to achieve better results.
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First, push mode
This is a very common promotion. It is often seen that people put up tents, put some gifts and hold gifts. For friends passing by, promoters will enthusiastically introduce their products to them and tell them that there will be gifts when downloading the APP.
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Second, the mode of cross-industry cooperation
This model of cross-industry cooperation includes offline mutual promotion, online cooperation and competition, and cooperation between a loan platform and NBA. While watching the live video of the game, we also remembered those brands that cooperated with Houston Rockets, such as "You and I Loan", a powerful internet financial platform.
Third,
If you have money, you can say anything. When the effect of free promotion is not ideal, you can choose to advertise. Although it is a little expensive, the effect is still there. Advertising mode is an important part of APP customer acquisition mode. Before advertising, we should still control the cost and how much money to invest.
Content can be published on the information flow platform, including articles, videos, atlases, questions and answers, small videos, subtitles, posts and so on. You can also charge by the point.
It is a news platform, such as Today's Headline, UC, Tian Tian, Baijiahao, Sohu Headline, Netease Headline, a little information, Jane Books, WeChat official account, Weibo and so on.
Second, audio and video, live broadcast (betta, pepper, Yingke, etc.). ).), short film (Auto Faster, Tik Tok, etc. Branches, etc. )
Third, some third-party advertising platforms, such as Guangdiantong, Zhitui and Fantong.
Four. app store optimization
ASO optimization has improved the exposure and download conversion rate in various APP electronic markets. For users, downloading an APP and opening the appstore ranks high, and praise is definitely the first choice. Moreover, ASO is the best choice for many enterprises because of its low cost and good effect.
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Verb (abbreviation of verb) social model
With more and more mutual platforms. There are many platforms that can provide us with free promotion, which can attract users to participate more than publishing activities, setting red envelopes and recommending bonuses. , in order to get the download. The common mode is red fission. For example, a lot of apps, not long after they came out, can't be separated from his promotion now. First of all, new users can enjoy the red envelope discount when placing an order. Secondly, Pinduoduo can also make orders, share his products with social circles, invite them and get more preferential treatment. At the same time, it also achieves the purpose of attracting new users to download the app.
Popularization of intransitive verbs
Soft text promotion is also a relatively direct and low-cost way to obtain text promotion. With a wide audience, publishing a soft article on a popular self-media platform can also attract many people to download it.