The era of yacht economy has been mentioned by more and more people. Yachts, as high-end products, are increasingly attracting related upstream industries, such as electronics, machinery, special materials and furniture manufacturing. At the same time, it has reached a high level in high value-added economic activities. As a new consumption concept and model, it can tap tourism, consumption and service resources to a considerable extent. In addition, the corresponding supporting facilities, such as the industrial chain of yacht marina and follow-up service, have been gradually improved, which has promoted the further development of yacht industry and become an irresistible temptation among high-end luxury consumers.
European and American countries have a hard-to-give-up complex for yachts, which developed earlier. Yachts have become special vessels for people's leisure, tourism, vacation, fishing, sports and competitions. In the United States, the per capita ownership of yachts is enough to show people's love for yachts. On average, every four people own a yacht, and the total number of yachts owned in the country is considerable. Italy, France and other countries are not only countries with developed yacht industry and yacht economy in the world, but also countries with a high number of yachts per capita. In Australia and New Zealand in Oceania, there is a yacht for every eight people on average. According to relevant data, the number of private yachts registered in Australia has exceeded 1 10,000, which has reached a high ownership rate and has become an indispensable part of people's daily life. Per capita consumption groups rank among the top in the world, which promotes the rapid development of yacht industry.
Judging from the development of yacht industry, although the value of yacht is small, it is not low, and the inherent scientific and technological content, design level, overall outfitting and manufacturing process requirements are very high, with high cost performance. At present, about 17 1 people in developed countries such as Europe and America own a yacht, which shows the important position of yachts. Of course, this is also in harmony with a country's economic level and development. The higher the economic starting point, the faster the development level, which will stimulate and affect the development of yacht industry to some extent. The prosperity of yacht industry in Europe and America reflects the current situation of national economic development and the expansion of market demand from one side. In recent years, some foreign yacht manufacturers have increased the sales and development of yachts in China market, and actively used their own advantages to export to China. By the end of September, 2005, China * * * imported 1042 ships from 28 countries and regions, with a total import value of 1695 1800 USD. The United States, Italy, Germany and other countries are the main importers of China ships.
As the third largest shipbuilding country in the world, China has a series of mature shipbuilding technology and market experience, which is undoubtedly of great benefit to the overall development of yacht economy. In 2005, the completion of new ships in China exceeded100000 dwt, reaching120000 dwt, and the order volume of new ships surpassed that of Japan for the first time. The rapid development of shipbuilding naturally touches the yacht industry and drives its development. In the field of yacht economy, China pays attention to the development of yacht industry mainly in two aspects: worldwide and domestic. The overall rise of the world yacht industry provides a good reference for the development of China's yacht industry, and also provides an example for China to actively use the advantages of shipbuilding resources to open the yacht export door. At present, China's yacht export has great potential, both in quantity and in regional comparison. The domestic yacht industry market still needs to be cultivated, and the future prospects are promising, which are mainly reflected in the following aspects: the living standards of our people are constantly improving, the living conditions are constantly improving, and the wealthy class who already own luxury cars have the ability to turn their attention to luxury yachts; The endless stream of water sports also puts forward many requirements for yachts. It is particularly noteworthy that China, as a big country in the world, has a coastline of 1.8 million kilometers, numerous islands, water systems and lakes, and has the natural resources, water environment and superior conditions for developing yacht industry, which should and can make yacht industry occupy a place in the market. Of course, the prosperity of yacht economy will take time.
Take China's international metropolis Shanghai as an example. In five years, the total number of yachts in Shanghai will reach 654.38+million, and in 2020 it will reach 654.38+million. Although there is a great increase in quantity, it still has great potential compared with the ratio of population to yacht number in Europe and America. Therefore, although people have every reason to expect the yacht economy to be put forward, from the analysis of the development of domestic reality, it is still an important content that we need to expect rationally.
In 2005, China International Yacht Show, a yacht carnival staged in Shanghai, won the reputation of "Asia's Best Yacht Show" at the first Asian Yacht Awards Gala with its colorful new product display, academic forum, commodity negotiation and viewing experience. * * * More than 200 institutions and enterprises from 19 countries and regions participated in the exhibition, and more than 40 enterprises from developed countries such as Italy and France participated in the exhibition for the first time. 130 More than 30 domestic and foreign boats have appeared one after another, including many large luxury yachts with the highest international level, the latest style, the most elegant style and the most comfortable feeling. According to the insiders, yacht is the product of the perfect combination of modern manufacturing and modern service industry, and yacht will become another new orientation of high-level consumers who have reached a well-off living standard in China after family cars.
Not long ago, Show Boats, one of the most authoritative luxury yacht publications in the world, held an annual evaluation in Monaco. Lady Asia, a luxury yacht designed and built by Yantai Raffles Shipping Co., Ltd., won the most creative yacht award. The main readers of this publication are yacht owners, builders, brokers, captains and designers all over the world. This yacht is the largest private yacht built in China at present, with beautiful and smooth appearance and luxurious and comfortable decoration.
At the end of last year, Guangzhou Hua Min Company built a 56-foot luxury yacht "Cora", which was exported to Europe and mainly used for leisure and sightseeing in coastal navigation areas. The hull is made of glass fiber reinforced plastic, which absorbs the advantages of similar foreign products and is divided into two layers, including sightseeing cabin, main cabin, sightseeing deck and diving platform. Due to the reasonable cost and excellent quality of yachts, many Chinese and foreign customers come to negotiate. At present, the company has received orders to build three yachts of the same type.
On September 24th last year, at the Qiandao Lake International Yacht Show, an amphibious ship from Australia aroused people's interest and was bought by the owner of Nuan Island in Qiandao Lake Town for about 400,000 yuan. It is reported that this amphibious ship has been used in scenic spots abroad, but it is the first time to introduce it in China. As an amphibious vehicle, amphibious ship can meet the special requirements of customers.
Among the yachts exported, three Chinese yachts built by Dongguan Longjiang Shipping Company for British companies stand out. These three Chinese yachts are typical residential yachts, among which "Chinese decoration" is eye-catching and can meet the needs of British people who like to move to the seaside. From the length of the yacht, it is 55, 60 and 65 feet respectively; Judging from the layout of the yacht, it has a strong Chinese flavor. The bottom cabin of the yacht includes the captain's room, guest room, children's room, study room, bathroom and laundry room. There is a Chinese kitchen hall (salon) and a stern balcony on the deck.
The first private luxury yacht in China was built in Foshan. Custom yacht is a member of Guangzhou Ferrari Fans Association. Although this custom yacht had three yachts before, they were all bought from abroad. The space of the yacht is designed as two rooms and one living room. The interior decoration material is mainly wood, and it is equipped with imported brand power equipment, ornaments and GPS navigation system.
Nowadays, in many places, yacht economy is quietly emerging and is favored by people. Such as Guangdong, Fujian, Zhejiang, Shanghai, Jiangsu, Shandong, Liaoning and other coastal provinces and cities, the yacht industry is in the ascendant; The lakes and rivers on the mainland are also surging with heat waves. Dalian Xinghai Bay Yacht Terminal Phase I has 80 standard berths; Xiamen Xiangshan International Yacht Terminal has been put into operation, which is the largest yacht terminal in Asia. Located in the coastal tourist area, facing Xiaojinmen Island across the sea. It is planned to complete all the project construction before February 7, 2009, when about 6 10 yacht club docks, landmark five-star hotels, waterfront commercial areas and waterfront pedestrian berths will be provided. Qingdao Tangdao Bay maritime tourism project started. Six ships were put into use in advance for tourists to visit Tangdao and its surrounding scenery. All projects will be completed in 2006. Dongqian Lake in Ningbo has launched a number of new yachts; Hangzhou and Wenzhou have also done enough articles on yacht projects; The first yacht city in Shanghai was opened, with an investment of more than 4 billion yuan in the first phase, and the project plan was initially completed on 20 10; The first batch of yacht drivers were born in Shanghai, * * * 1 1 students graduated and obtained the first batch of yacht driver certificates issued by Shanghai Maritime Safety Administration; Since July 2, last year, the first yacht driver training course was held in Wuxi. Most of the students are industrialists, who love yachts, or have engaged in similar water work before, and some of them need to learn yacht driving skills because of their work.
The development of yacht industry has become a fashion and a new consumption concept, which reflects the correlation between the development of national economy and the improvement of people's material living standards and cultural level. Industry experts believe that the rise of China's yacht industry is no longer a distant era and dream. With the gradual transformation of yacht market cultivation to maturity, the potential user demand will be increasingly apparent and expanded. It is understood that the rising yacht enterprises in China have begun to emerge and become a big market. In the first half of 2005, the well-known enterprises exporting boats were Weihai Hongyang, Shanghai Bao Dao, Xiamen Tang Rong, Dalian Chaoyang, Dongguan Teng Jie, Shanghai Shuangxi and Fuyang Fei Ying. Among them, the export value of Weihai Hongyang boats reached US$ 6.67 million, up 84.8% year-on-year; The export volume of Bao Dao ships was 34 1 10,000 USD, up 41%year-on-year; Xiamen Tang Rong's boat export reached US$ 3.02 million, up 9 1.5% year-on-year, ranking among the top three boat export enterprises in the first half of last year. Yacht industry is stepping into the daily life of some high-income and high-consumption groups. Experts pointed out that China's shipbuilding industry started from 1958. At present, the framework of China's shipbuilding industry has basically taken shape by introducing, digesting and absorbing foreign advanced technologies and developing independently. According to relevant planning, the total scale of China shipbuilding industry will reach 8 billion yuan in 20 10 and 30 billion yuan in 2020. Yacht style is gradually becoming a striking and beautiful landscape.
Excerpt from: Navigation 2006 02 Author: Shao Tianjun
The era of yacht economy has been mentioned by more and more people. Yachts, as high-end products, are increasingly attracting related upstream industries, such as electronics, machinery, special materials and furniture manufacturing. At the same time, it has reached a high level in high value-added economic activities. As a new consumption concept and model, it can tap tourism, consumption and service resources to a considerable extent. In addition, the corresponding supporting facilities, such as the industrial chain of yacht marina and follow-up service, have been gradually improved, which has promoted the further development of yacht industry and become an irresistible temptation among high-end luxury consumers.
European and American countries have a hard-to-give-up complex for yachts, which developed earlier. Yachts have become special vessels for people's leisure, tourism, vacation, fishing, sports and competitions. In the United States, the per capita ownership of yachts is enough to show people's love for yachts. On average, every four people own a yacht, and the total number of yachts owned in the country is considerable. Italy, France and other countries are not only countries with developed yacht industry and yacht economy in the world, but also countries with a high number of yachts per capita. In Australia and New Zealand in Oceania, there is a yacht for every eight people on average. According to relevant data, the number of private yachts registered in Australia has exceeded 1 10,000, which has reached a high ownership rate and has become an indispensable part of people's daily life. Per capita consumption groups rank among the top in the world, which promotes the rapid development of yacht industry.
Judging from the development of yacht industry, although the value of yacht is small, it is not low, and the inherent scientific and technological content, design level, overall outfitting and manufacturing process requirements are very high, with high cost performance. At present, about 17 1 people in developed countries such as Europe and America own a yacht, which shows the important position of yachts. Of course, this is also in harmony with a country's economic level and development. The higher the economic starting point, the faster the development level, which will stimulate and affect the development of yacht industry to some extent. The prosperity of yacht industry in Europe and America reflects the current situation of national economic development and the expansion of market demand from one side. In recent years, some foreign yacht manufacturers have increased the sales and development of yachts in China market, and actively used their own advantages to export to China. By the end of September, 2005, China * * * imported 1042 ships from 28 countries and regions, with a total import value of 1695 1800 USD. The United States, Italy, Germany and other countries are the main importers of China ships.
As the third largest shipbuilding country in the world, China has a series of mature shipbuilding technology and market experience, which is undoubtedly of great benefit to the overall development of yacht economy. In 2005, the completion of new ships in China exceeded100000 dwt, reaching120000 dwt, and the order volume of new ships surpassed that of Japan for the first time. The rapid development of shipbuilding naturally touches the yacht industry and drives its development. In the field of yacht economy, China pays attention to the development of yacht industry mainly in two aspects: worldwide and domestic. The overall rise of the world yacht industry provides a good reference for the development of China's yacht industry, and also provides an example for China to actively use the advantages of shipbuilding resources to open the yacht export door. At present, China's yacht export has great potential, both in quantity and in regional comparison. The domestic yacht industry market still needs to be cultivated, and the future prospects are promising, which are mainly reflected in the following aspects: the living standards of our people are constantly improving, the living conditions are constantly improving, and the wealthy class who already own luxury cars have the ability to turn their attention to luxury yachts; The endless stream of water sports also puts forward many requirements for yachts. It is particularly noteworthy that China, as a big country in the world, has a coastline of 1.8 million kilometers, numerous islands, water systems and lakes, and has the natural resources, water environment and superior conditions for developing yacht industry, which should and can make yacht industry occupy a place in the market. Of course, the prosperity of yacht economy will take time.
Take China's international metropolis Shanghai as an example. In five years, the total number of yachts in Shanghai will reach 654.38+million, and in 2020 it will reach 654.38+million. Although there is a great increase in quantity, it still has great potential compared with the ratio of population to yacht number in Europe and America. Therefore, although people have every reason to expect the yacht economy to be put forward, from the analysis of the development of domestic reality, it is still an important content that we need to expect rationally.
In 2005, China International Yacht Show, a yacht carnival staged in Shanghai, won the reputation of "Asia's Best Yacht Show" at the first Asian Yacht Awards Gala with its colorful new product display, academic forum, commodity negotiation and viewing experience. * * * More than 200 institutions and enterprises from 19 countries and regions participated in the exhibition, and more than 40 enterprises from developed countries such as Italy and France participated in the exhibition for the first time. 130 More than 30 domestic and foreign boats have appeared one after another, including many large luxury yachts with the highest international level, the latest style, the most elegant style and the most comfortable feeling. According to the insiders, yacht is the product of the perfect combination of modern manufacturing and modern service industry, and yacht will become another new orientation of high-level consumers who have reached a well-off living standard in China after family cars.
Not long ago, Show Boats, one of the most authoritative luxury yacht publications in the world, held an annual evaluation in Monaco. Lady Asia, a luxury yacht designed and built by Yantai Raffles Shipping Co., Ltd., won the most creative yacht award. The main readers of this publication are yacht owners, builders, brokers, captains and designers all over the world. This yacht is the largest private yacht built in China at present, with beautiful and smooth appearance and luxurious and comfortable decoration.
At the end of last year, Guangzhou Hua Min Company built a 56-foot luxury yacht "Cora", which was exported to Europe and mainly used for leisure and sightseeing in coastal navigation areas. The hull is made of glass fiber reinforced plastic, which absorbs the advantages of similar foreign products and is divided into two layers, including sightseeing cabin, main cabin, sightseeing deck and diving platform. Due to the reasonable cost and excellent quality of yachts, many Chinese and foreign customers come to negotiate. At present, the company has received orders to build three yachts of the same type.
On September 24th last year, at the Qiandao Lake International Yacht Show, an amphibious ship from Australia aroused people's interest and was bought by the owner of Nuan Island in Qiandao Lake Town for about 400,000 yuan. It is reported that this amphibious ship has been used in scenic spots abroad, but it is the first time to introduce it in China. As an amphibious vehicle, amphibious ship can meet the special requirements of customers.
Among the yachts exported, three Chinese yachts built by Dongguan Longjiang Shipping Company for British companies stand out. These three Chinese yachts are typical residential yachts, among which "Chinese decoration" is eye-catching and can meet the needs of British people who like to move to the seaside. From the length of the yacht, it is 55, 60 and 65 feet respectively; Judging from the layout of the yacht, it has a strong Chinese flavor. The bottom cabin of the yacht includes the captain's room, guest room, children's room, study room, bathroom and laundry room. There is a Chinese kitchen hall (salon) and a stern balcony on the deck.
The first private luxury yacht in China was built in Foshan. Custom yacht is a member of Guangzhou Ferrari Fans Association. Although this custom yacht had three yachts before, they were all bought from abroad. The space of the yacht is designed as two rooms and one living room. The interior decoration material is mainly wood, and it is equipped with imported brand power equipment, ornaments and GPS navigation system.
Nowadays, in many places, yacht economy is quietly emerging and is favored by people. Such as Guangdong, Fujian, Zhejiang, Shanghai, Jiangsu, Shandong, Liaoning and other coastal provinces and cities, the yacht industry is in the ascendant; The lakes and rivers on the mainland are also surging with heat waves. Dalian Xinghai Bay Yacht Terminal Phase I has 80 standard berths; Xiamen Xiangshan International Yacht Terminal has been put into operation, which is the largest yacht terminal in Asia. Located in the coastal tourist area, facing Xiaojinmen Island across the sea. It is planned to complete all the project construction before February 7, 2009, when about 6 10 yacht club docks, landmark five-star hotels, waterfront commercial areas and waterfront pedestrian berths will be provided. Qingdao Tangdao Bay maritime tourism project started. Six ships were put into use in advance for tourists to visit Tangdao and its surrounding scenery. All projects will be completed in 2006. Dongqian Lake in Ningbo has launched a number of new yachts; Hangzhou and Wenzhou have also done enough articles on yacht projects; The first yacht city in Shanghai was opened, with an investment of more than 4 billion yuan in the first phase, and the project plan was initially completed on 20 10; The first batch of yacht drivers were born in Shanghai, * * * 1 1 students graduated and obtained the first batch of yacht driver certificates issued by Shanghai Maritime Safety Administration; Since July 2, last year, the first yacht driver training course was held in Wuxi. Most of the students are industrialists, who love yachts, or have engaged in similar water work before, and some of them need to learn yacht driving skills because of their work.
The development of yacht industry has become a fashion and a new consumption concept, which reflects the correlation between the development of national economy and the improvement of people's material living standards and cultural level. Industry experts believe that the rise of China's yacht industry is no longer a distant era and dream. With the gradual transformation of yacht market cultivation to maturity, the potential user demand will be increasingly apparent and expanded. It is understood that the rising yacht enterprises in China have begun to emerge and become a big market. In the first half of 2005, the well-known enterprises exporting boats were Weihai Hongyang, Shanghai Bao Dao, Xiamen Tang Rong, Dalian Chaoyang, Dongguan Teng Jie, Shanghai Shuangxi and Fuyang Fei Ying. Among them, the export value of Weihai Hongyang boats reached US$ 6.67 million, up 84.8% year-on-year; The export volume of Bao Dao ships was 34 1 10,000 USD, up 41%year-on-year; Xiamen Tang Rong's boat export reached US$ 3.02 million, up 9 1.5% year-on-year, ranking among the top three boat export enterprises in the first half of last year. Yacht industry is stepping into the daily life of some high-income and high-consumption groups. Experts pointed out that China's shipbuilding industry started from 1958. At present, the framework of China's shipbuilding industry has basically taken shape by introducing, digesting and absorbing foreign advanced technologies and developing independently. According to relevant planning, the total scale of China shipbuilding industry will reach 8 billion yuan in 20 10 and 30 billion yuan in 2020. Yacht style is gradually becoming a striking and beautiful landscape.