1, reading method
Such as reading newspapers, periodicals, books, documents, statements, materials, etc. , and collect the required information through reading.
2. Written survey method
Send survey outline, questionnaire, inquiry questionnaire, purchase application, etc. Design and print it in advance to the respondents, and let them fill it out and send it back.
Step 3 listen to the recording method
Collect relevant information from radio, television, press conferences, science and technology movies, etc.
4. Observation method
Investigators go directly to the investigation site and observe the movements and expressions of the respondents from the side with tools such as tape recorders and video recorders or intuitive methods to obtain first-hand materials. For example, enterprises can set up user suggestion books and contact books with users, invite users to express their opinions, or collect opinions extensively through exhibitions, exhibitions and sample ordering meetings.
5. Interview survey method
Listen to the opinions, demands, reactions, criticisms and suggestions of the respondents face to face through conversation. In terms of methods, you can go out for a visit or come in for a discussion; Strategically, one is to inform the other party in advance to get ready and listen to the other party's opinions comprehensively.
One is to chat casually without informing the other party in advance to understand the psychology of the other party; In terms of breadth, we can talk about it individually or in groups, and in terms of depth, we can talk about it once, many times or repeatedly.
6. Coil-in method
Purchase relevant information from newspapers, books, patents and other units, relevant information enterprises, information centers, consulting service units, technology markets, universities, scientific research units and relevant government departments. The scope of procurement is not only domestic, but also foreign.
7. Exchange method
Exchange opinions and information through information consulting institutions, information networks, associations, research associations and other units, and also exchange information with relevant foreign units. Information exchange should pay attention to find out each other's situation and choose the right object. The establishment of information exchange relationship can take the form of letter contact, visit and consultation.
8. Experimental research methods
Try the pilot first, gain experience, and then promote it from point to point. For example, through the demonstration of new products, trial sales, ordering according to samples, asking the other party to try them out, and then making improvements according to the opinions of customers and users, deciding the quantity of mass production, the time to put them on the market and the choice of sales channels.
9. Statistical analysis methods
Through the quantitative analysis of enterprise product sales, the law of product production and sales and its development trend are studied and revealed.
10, prediction method
On the basis of investigation, we use scientific methods to analyze and calculate all the information collected, and make scientific predictions and judgments on the development trend and future situation of things.