Chatting with them can get a lot of key information:
● Pain points in daily life → Find the sensitive point of purchase.
● Accurate expression when describing the problem → Set out the customer's mind.
● Questions and dissatisfaction with products → Solve customer objections and handle customer needs.
With this feedback, the salesperson can start the next step. At the same time, customers will feel that they are being read, and their needs and ideas are accurately grasped. The whole communication has only one goal: to give customers a better experience and then increase product sales.
However, the biggest deficiency of marketers (1) is that they are not good at talking with customers and rarely listen.
1, find out customers' hesitation and doubts.
"Hesitation and doubt. Knowing the first point will help you understand the episode in the buying process-you can adjust your speech accordingly. Understanding the second point will help you understand how customers choose products and which part of the products they value-you can accurately recommend the products or services themselves. "
2. Seize outstanding customers
"As a salesperson, you need to have a comprehensive understanding of outstanding customers-their room type, brand attention, activity participation and spending power. This is what I call on everyone to practice. Excellent customers can guide you to find more similar users. "
3. Understand the sales experience and product delivery process.
"In addition to some obvious customers' likes and dislikes of products, I think the most important communication content is how to improve the sales experience and transaction process of products. The first impression is very important, which determines the customer's overall feeling of the product. This kind of communication can help you get more comments, recommendations, purchase rate and repeat customers. "
4. Study the customer's description language of products.
"The first element is, of course, the language used by customers. Yes, with a cup of tea, you can understand what users think, need and worry about. Otherwise, you will get nothing. Bottom line: Find out what customers say and what they say. Customer's words = priceless treasure of marketing. "
5. Always ask why
"Real insight is a combination of three elements-what, why and your intuition. Without dialogue with users, it is impossible to achieve the three at the same time, especially for "why". The power of "why" is growing, and customers are the only ones who can give you the answer. "
6. The real reason for customers to buy.
"The most important information you can get in a conversation is why they are willing to pay. Usually, when the customer shines or can't wait to express his needs, you know that he is going to pay. "
7. Reasons and problems of customers coming to the store
"Through communication with customers, I learned that:
Why did you come to your shop?
What do you think of your products?
C.how can I make him want to come back after the tour?
8. Does the product provide a solution to the real demand?
"You learned a lot in the conversation, and the most important thing is whether you provided the best solution for your customers. We made the biggest mistake before: we focused on introducing products, but neglected to develop the relationship with customers, resulting in no one being interested in products. Later, it took a year to communicate with customers a lot to save the situation. "
9. Get feedback from users at any time
"Without user feedback, you are like a blind fly. Especially dissatisfied with customer feedback-95% people left silently. By communicating with them, you can help you improve your work and reduce customer churn. "
10, to understand the life troubles of users.
"Personal relevance is what people really care about. The deeper the communication, the more you understand the customer's life needs. Compared with blind "tinkering", it is a perfect way to achieve trading goals in a planned way according to demand. "