Antonwei International Aquatic City was put forward and built on the basis of Antonwei Aquatic Market. For people who do seafood business, it is famous to mention "An Dongwei". Since the reform and opening up, relying on the rapid development of Lanshan fishery and aquatic products processing industry and the flexible minds of Lanshan people, it has become a famous aquatic product market in the north and south of the Yangtze River.
With the rapid development of economy, the market of aquatic products in Andongwei is far from meeting the needs of the rapid development of market economy. As far as market players are concerned, there are some shortcomings at present, such as unreasonable structure, low benefit level, weak infrastructure and lagging supporting management. For the surrounding markets, Haitou Seafood Market in Ganyu County, Lianyungang City, which is close to us, has been strongly supported by Jiangsu Province and has developed rapidly in recent years. Linyi city in the west, relying on a strong logistics market, has also coveted the seafood market for a long time. They introduced very generous market treatment and strongly invited foreign customers to hold an aquatic product market in Linyi. In order to encourage owners to settle in Linyi, they promised to provide 50% loans as long as the goods are stored in the designated market. In Zhucheng, which has no market base, Longhai Aquatic Products Wholesale Market has also begun to take shape. Similar markets in this city have also developed rapidly, and the rapid rise of Daewoo Aquatic Products City in Juxian County is an example.
Opportunities wait for no one, and the market is pressing. Therefore, the government of lanshan district put forward a new idea of "promoting economic development through market construction and promoting market prosperity through economic development". Anton Wei International Aquatic City has received strong support from the local government since its brewing. As a leading construction project to promote local economic development, its construction will play a positive role in promoting lanshan district's economic development.
Confucian businessmen and the logistics industry under his leadership
The investors of Anton Wei International Aquatic Products City have successfully operated Rizhao Jinyang Farmers Market, the largest farmers' market in Rizhao, and Fang Xin Food, which has the largest market share of pork in the city.
Mention "Jinyang Agricultural Trade" and "Fang Xin Food" instead of Chairman Zhang Shouyu. This handsome young businessman, with superhuman courage, decisive decision-making and solid management, has made some impressive achievements in the market baptism in the past decade. The logistics market he built by himself is expanding like a snowball, which has gone far beyond the scope of sunshine and is developing in a higher and farther direction.
Jinyang Agricultural Trade Center is the only comprehensive wholesale market for agricultural and sideline products in Rizhao. The wholesale market was founded in 1999, with a business site of 70,000 square meters, more than 200 self-owned warehouses, more than 4,000 trading booths 1000, and more than 500 kinds of fruits, vegetables, seafood, non-staple food and grain and oil are sold all over the country. Merchants mainly come from 27 provinces, municipalities and autonomous regions, selling 65438 kinds of products every day. The supermarkets and retail markets that radiate sunshine in the market are the necessary "vegetable baskets" and "rice bags" for city people. At present, it has become the largest distribution center of agricultural and sideline products in southeastern Shandong. In 2008, the company reclaimed more than 50 mu of land and plans to put it into construction in the near future. After its completion, its market scale will be ahead of that of the whole province, and it will spread to the whole southeast of Shandong.
From 65438 to 0999, the state began slaughtering pigs at designated locations. However, the traditional market habit of decentralized slaughter in Rizhao makes fixed-point slaughter encounter many difficulties. Zhang Shouyu is keenly aware that the opportunity has come! In 2005, he bought the original slaughterhouse and spent half a year going door to door, promising that "the benefits will not be reduced after fixed-point slaughter". Sincere heart-to-heart and solid work have won understanding. Since then, Rizhao pig slaughter has been on the right track. At present, Fang Xin meat has formed a daily slaughter and processing of pigs 1000, with an annual production capacity of 30,000 tons of cold meat. The sales network is spread all over the city, with more than 40 franchise stores and more than 300 retailers. It has been recognized as a leading pig slaughtering enterprise by the municipal and district governments. In 2006, the company invested10.60 billion yuan to acquire10.20 mu of land in the south of Haiqu West Road and the west of Tongshan Expressway for the expansion of the new factory. The first phase of the project started in September 2008.
In 2007, a new journey began, and his new work, Antonwei International Aquatic City, began large-scale operation.
"Buy the whole country" and "sell the whole country" distribution center market model
Anton Wei International Aquatic Products City is located in lanshan district, with superior geographical position and convenient land and water transportation. This is the southern gate of Rizhao and even Shandong, and it has a very important strategic position in southeastern Shandong and even the whole Shandong region. It is also the center and distribution center of aquatic products trading in China, and the direct export of the "Oriental Bridgehead of the New Eurasian Continental Bridge" and the "Southern Shandong Economic Belt".
Lanshan is rich in aquatic resources and has superior production capacity. There are 3 classes, 43 families and 86 species of common fish in offshore waters. Lanshan's marine fishing and mudflat culture are in the forefront of Shandong Province, and many kinds of seafood are famous all over the country. The annual output value of aquatic products is 4 billion yuan. Haizhou Bay Fishing Ground has 2070 fishing boats, which is one of the four major fishing grounds in China and one of the largest offshore fishing fleets in Shandong. There are 24 aquatic product processing enterprises/kloc-0, and the total annual export of aquatic products is 6 19000 tons. Aquatic refrigeration processing enterprises 13 1 home. The largest marine bionic food processing base, squid processing base and the largest dried seaweed and rope net processing base have been built in the north.
The goal of Anton Wei International Aquatic City is to "buy the whole country" and "sell the whole country"! Let's talk about people first Resident merchants are mainly foreigners, with customers in Wenzhou and Jiangsu in Zhejiang accounting for the majority, and importers and foreign buyers are mainly foreigners. Besides, the main products on the market are outside. For example, the sales volume of shrimp is the highest in China at present, but 90% of the products are caught and processed in shenjiamen, Zhoushan, Zhejiang, and many prawns and shredded squid are produced in Vietnam, Thailand, Myanmar and other places. This is "buying the whole country" or even "buying the whole world". At the same time, most products here are exported. For example, 90% of the shrimps in Qingdao are purchased here, which is "sold all over the country".
The mode of "two markets outside" of Antonwei International Aquatic City relies on the market mechanism of "complete facilities and standardized management". There are fresh and dried seafood trading market, exhibition center, boutique area, refrigerated logistics center, catering and entertainment center, parking lot, living area and so on. Among them, there are more than 600 high-grade shops and more than 3,000 trading booths in the trading market, all of which are open squares skillfully connected with the market pavement. Every household is a prosperous shop, with unimpeded passenger flow and logistics, driven by circulation. There are 654.38+10,000-ton storage centers and a number of refrigerated transport vehicles. And provide inspection, industrial and commercial registration, tax registration, financial services, logistics and distribution, cargo handling and catering, accommodation, office, entertainment, tourism and other through-train services. The introduction of collection and payment service in the market can effectively protect the transaction safety of customers and merchants. The market implements 24-hour electronic monitoring and security patrol, and professional property management companies serve merchants, which greatly facilitates operators. Central air conditioning, electronic information screen, broadcasting system, electronic information consultation system and broadband network system are set up in the venue, and an online trading platform is established to realize remote e-commerce. Develop exhibition economy, increase trade channels and expand commercial space through order fairs, expositions and fairs. The company will also rely on the market, introduce modern management mode, optimize the allocation of resources, cultivate market brands, carry out diversified operations, do a good job in outward development, and strive to broaden the space and level of market development. Establish a series of economic organizations such as Fishery Association and Zhejiang Chamber of Commerce to safeguard the commercial interests of market traders and protect the commercial interests of all businessmen.
The market structure of Anton Wei International Aquatic City is highlighting the construction of cold chain logistics industry. Starting with the internal transactions in the service market, focusing on the domestic and foreign markets, we introduced advanced refrigeration facilities and processing equipment, with a storage capacity of over 654.38+10,000 tons, built an influential refrigeration processing and distribution system at home and abroad, set up a refrigeration logistics base, and formed a cold chain network covering the whole country. The company provides seamless and modern cold chain logistics services, including warehousing, transportation, urban distribution, logistics processing, import and export goods agency, customs declaration and so on. 654.38+100000 tons of cold storage facilities can provide freezing, storage and processing services for merchants entering the market. At the same time, they are equipped with refrigerated transport vehicles to ensure the quality of aquatic products transported to the target market during transportation. Bonded warehouses and supporting freezers provide a guarantee for importing foreign aquatic products to supply the domestic market, which can meet the needs of different customers and different aquatic products. With excellent processing conditions and equipment, we can produce high-quality aquatic products with different specifications and grades, meet the needs of consumers at all levels, further increase the competitiveness of products and strive to enter the domestic and foreign markets. Seize the favorable opportunity of the rapid development of domestic market and the rapid growth of China's aquatic products export volume after China's entry into WTO, establish its own brand, establish a chain cold chain logistics system facing the whole country and even the whole world, establish stable contacts with domestic and foreign merchants, and improve brand awareness. Centralized refrigerated supply to meet the fresh-keeping needs of seafood inside and outside the market.
The most prominent feature of Anton Wei International Aquatic City is the establishment of a product exhibition center with the market model of "buy the whole country" and "sell the whole country". Their goal is that well-known seafood from all over the country will come here to display cabinets for trading! At present, a 50,000-square-meter exhibition center has been built in the market. In the future, exhibitions, trade fairs, order fairs and other forms will be held to develop the exhibition economy, carry out unified publicity, speed up the information transmission of domestic and foreign market demand, and at the same time, conduct on-site auction transactions for various dried and fresh aquatic products. This is not only the innovation of domestic aquatic products trading mode, but also an attempt to connect with international aquatic products trading. This orientation is bound to attract more sellers and buyers to conduct transactions, and the market transaction volume will definitely increase year by year. The oval exhibition hall is the largest exhibition center in southeastern Shandong at present, with three floors. The first floor is equipped with fine aquatic products, and aquatic products companies all over the country have set up direct stores. The second and third floors integrate logistics, office, accommodation and entertainment, which will be a highlight of the market after completion.
Make the grand blueprint and follow-up measures ready to go.
The first phase of Anton Wei International Water City started construction on July 8, 2007. The second phase of the project will be completed in 2008, including the construction of 50,000 square meters of frozen aquatic products wholesale market, 60,000 square meters of fresh aquatic products wholesale market and 50,000 tons of high-rise cold storage. The functions of the exhibition hall will continue to be improved, including the development of boutique trading areas focusing on aquatic tourism food and comprehensive logistics office areas. Through the construction of the second phase project, Anton Wei International Aquatic City will develop into a large-scale aquatic product wholesale and distribution base integrating water collection products wholesale, aquatic product processing, warehousing, cold chain logistics and exhibition trade. The annual transaction volume is expected to reach more than 654.38+0 billion yuan, making it the largest aquatic product wholesale market and the only multifunctional and high-grade specialized aquatic product logistics center in China.
Financial guarantee and scientific management. The investors of Anton Wei International Aquatic City have won the trust and praise of the vast number of merchants and consumers with excellent service and good reputation, and have strong backing support and guarantee, so the market prospect has broad development space. Shandong Anton Wei Aquatic Logistics Co., Ltd., established on the basis of the market, implements independent accounting, operates independently and is responsible for its own profits and losses. The company has a board of directors, which is the highest authority of the company. The company has a manager, who is responsible to the board of directors and exercises the management right of production and operation. There are offices, information department, business development department, property management department (under the office of business room adjustment), finance department, security department (under the mediation committee), safety management office and fresh and dried products management office to conduct internal management and implement service and management for the whole market. The company will also introduce modern management mode, optimize the allocation of resources, cultivate market brands, carry out diversified operations, do a good job in outward development, and strive to broaden the space and level of market development.
National investment promotion, solid progress. More than 200 boutique shops launched by Anton Wei International Aquatic City Trading Market years ago have been sold out by local aquatic products merchants and southern aquatic products merchants. The rest of the shops will attract investment for the whole country, including aquatic products trading booths, direct sales stores of aquatic products companies and cold storage and other supporting facilities. At present, nearly 100 aquaculture operators in Wenzhou, Ruian, Cangnan and other places in Zhejiang have signed market booth reservation agreements. It is worth mentioning that these Zhejiang businessmen will account for more than 60% of the park operators. They are original operators from other domestic aquatic products markets. On the one hand, they are optimistic about the broad prospects of the market. On the other hand, they will further strengthen the comprehensive strength of the market and further seize the share of the domestic aquatic products wholesale market in terms of operating varieties and trading volume. Based on the original local market and the newly-added chilled aquatic products trading zone in the second phase, the completed Antonwei International Aquatic Products City will become the largest seafood trading market in China, and will achieve a breakthrough in operating mechanism, trading mode and circulation pattern, and build an international standard aquatic products trading city integrating fresh, live, dried and frozen aquatic products, featuring cold chain logistics and facing the whole country. With the improvement of the function of aquatic products city and the renewal of trading mode, the reduction of circulation cost and the improvement of service level, operators from surrounding areas and all over the country will be attracted to enter the market for trading. With advanced facilities, scientific management and modern trading methods, the market will strive to expand a broader market for the majority of operators and form a market circulation network covering the whole country and radiating the whole world.