2. The origin and development of Yunke.
In modern society, a person often plays many different roles and is often at the intersection of multiple social circles. This overlapping role nature can easily become a "relationship introducer" in business.
Generally speaking, the most important role of "relationship introducer" is to bridge the gap between two companies or institutions that may have cooperation, and get some benefits from it. "Relationship introducer" does not need to have a deeper understanding of all walks of life, but its existence depends on complex interpersonal relationships. It uses the information learned from interpersonal communication to introduce each other to several companies or institutions that may reach business contacts, or to provide opportunities for mutual understanding and further understanding. After the two sides finally reach a business relationship, the "relationship introducer" can generally get some benefits from it.
There are also some "relationship references" that are potential and non-profit. This kind of "relationship introducer" does not aim at socializing, but introduces a company or individual he happens to know to the needy party as a friend. These potential "relationship introducers" have certain overlap, and the industries involved may be related to their own industries, or they may not be related at all. In fact, anyone in modern society may become such a "relationship introducer". There are more or less some enterprises or individuals in their social circle, looking for some service providers to meet their own needs.
For example, customers often buy products from a certain enterprise. When he finds that his friends need similar products, he often introduces this business. In essence, this customer is playing a "relationship introducer".
In the field of modern business, from self-employed to multinational companies, they all need "relationship introducer" to provide them with certain information or introduce them to new customers. But when the concept of "relationship introducer" is transformed into a commercial concept, there will be "intermediary", "consultation" and "subcontracting".
Different from "intermediary" and "consultation", "subcontracting" does not completely play the role of "relationship introducer" Subcontractors generally specialize in business development, and then their downstream contractors complete service provision. In this process, the subcontractor does not introduce the contractor to the customer, but becomes the middleman. For the contractor, he is entrusted by the customer, and for the customer, he is the representative of the contractor.
From the role point of view, the subcontracting company and the "relationship introducer" are intermediaries between the supply and demand sides, and actually do not represent the interests of either party. The biggest difference between a subcontractor and a "relationship introducer" is that its control over service providers (or contractors) is business cooperation, which is the resources it owns; However, "relationship introducers" often lack such resources. Even if there are a large number of potential customers around, it is difficult to realize the role of "relationship introducer" because it is impossible to introduce suitable resources.
However, even for subcontracting companies, resources are limited. On the one hand, it is difficult to ensure the quality of these resources for a long time; On the other hand, with the change of market structure and industry adjustment, subcontracting companies are increasingly exposed to new demands and new businesses, and it is difficult to redevelop these resources. Blind acceptance of SLR will affect word of mouth and eventually lead to a certain degree of customer loss.
"Cloud" was usually a symbol of freedom in ancient China. In the modern business field, the concept of cloud adds the meanings of "* * * enjoyment" and "openness" on the basis of freedom. Whether it is a "relationship introducer" or a subcontracting company, it plays a relatively free role in business, and at the same time enjoys resources with customers at different levels. From this, a new concept-Yunke can be derived.
Yunke refers to a person who has not been employed by any enterprise or individual, and at the same time uses his professional services and interpersonal relationships to gain benefits. Starting from this definition, "relationship introducer" does not represent the interests of an enterprise when realizing its own role, but more applies its own interpersonal relationship; Subcontractors only represent their own interests when realizing their roles, and at the same time provide appropriate professional services by using their own resources and industry experience. It can be said that "Yunke" is a collection of "relationship introducers" and subcontracting companies, with a wider coverage.
There are three main working modes of Yunke. One is a relatively basic "relationship introducer", who introduces customers he has learned through certain channels to several service providers. Secondly, have the ability to complete the business. After receiving a business, Yunke can complete it by itself or subcontract it to downstream service providers (from this point of view, Witkey can also be summarized as a part of Yunke); Third, if they are unable to complete all the business, they only undertake a part of all the business, subcontract the services of other businesses to others, or introduce other service providers to customers. In the modern business field, this subcontracting mode has become common.
According to the composition form, cloud customers can be divided into personal cloud customers and enterprise cloud customers. Personal cloud customers advocate freedom, communication and responsible work attitude. They generally work as freelancers or part-time employees in cloud customers, introduce business to service providers of other companies or individuals, or complete all or part of their own business. Enterprise cloud customers generally have three characteristics: innovation, team and service. They pay more attention to the development of business channels, use their own resources to complete all or part of the business, subcontract the business that cannot be completed independently, or introduce the business that has nothing to do with themselves to other companies. With the development of economy, a certain cooperation mode has been established among cloud customers, but this cooperation still stays in a small range of exchanges and has not yet formed a stable group or alliance. The information, resources and channels between cloud customers have not been really enjoyed.
Although the concept of Yunke is rarely mentioned, in fact, in the current business field, Yunke can be seen everywhere. The existence of Yunke makes up for the opaque information between business cooperation to a great extent, and completes the complicated information screening work through "interpersonal relationship", which reduces the matching process of resources and channels to a certain extent and improves efficiency. However, due to the existence of "interpersonal relationship" and "human transaction", it is difficult for Yunke to learn more high-quality resources that can provide similar services, which may lead to the service that customers get is not necessarily the most suitable, valuable and satisfactory. Faced with such a contradictory problem, whether the cloud guest model can make a breakthrough and become a new business group recognized by the society depends on whether the cloud guest model can be combined with other business models to achieve innovation.