The answer to this question may be that the store is not familiar with e-commerce for the time being and does not know enough about the category of its products. Some stores even have 2-3 stores at the same time, but the drainage method is too simple, so when using platform-related tools, it is not targeted, resulting in low traffic into the store.
Here we analyze the essence, which is the reason why drainage has been done, but it has no effect. First, it may be because the product lacks luminous points and the cost performance is not high enough; Second, it may also be because the keywords are not concentrated enough and the keywords are not optimized. Third, it may be because the ceiling of the product market is too low, and it soon reaches the flow ceiling.
So how can we change this dilemma?
First, stores need to analyze according to their own products and industries, and deeply understand the market turnover.
Simply put, you can search on the platform according to the product category and observe how peers do it. For example, what is the level of product type, sales volume and ranking, and what is the customer unit price? What is the data of competing products? Where does the traffic channel come from? By analyzing the above data, the store can see where the ceiling of product sales is. If the sales volume of this product is not high in the shops of the head merchants, it will be difficult for you to promote this product by paying.
Second, have you analyzed the price of your product?
Price will greatly affect the sales of products, and different people have different sensitivity to price. Therefore, it is necessary to sort out the price of the product before deciding the audience. When promoting, the people you can see are all accurate people, and natural sales can be improved.
Third, product polishing and cost performance.
At this point, it is actually the analysis of product cost performance. This is an important data analysis and operation mode in operation drainage, which is mainly reflected in the main picture and video, as well as the detailed picture. This part is the buyer's most intuitive understanding of the product. The main picture determines the click of the product, and the details determine the final transformation of the store. Therefore, the main picture needs to highlight the selling points, while the detail page shows the details of the product, so refining the competitive advantage of the product can finally determine the click volume and the final conversion result of the product.
Fourth, the actual operation.
The first thing to do is to adjust the price of products, which determines the people with purchasing power;
Secondly, the store style should be layered, creating store explosions and doing drainage operations for stores. On the basis of enriching the price of shop products, it is divided into drainage funds and profit styles, and the net is widely spread at low prices for drainage.
Shops should remember that some surpluses are the best in the early stage on the basis of ensuring no loss in promotion; Finally, consider the main profit points of the store and how to bring more profits to the store.
There is also a top priority here, which is product keywords. Here, Jiu Jiuniu puts forward a suggestion and process for developing keywords for your reference. After the store selects the keywords, it tests them to see the specific data feedback, and then optimizes the keywords according to the feedback.
If the weight of the store is not high, don't use too many big words and hot words. 1-2 big words or hot words can be used appropriately, and the rest are long-tailed words of grade two or three.
Shops also need to pay attention to see which words can get traffic and which words can't get traffic. It is also important to optimize according to the traffic level. For words with traffic, we can increase our efforts, and for words without traffic, we will replace them in time.
After keyword optimization, look at the data test of the through train and carry out a virtuous circle of re-optimization.