1. Understand the background of this project.
The development process, special background and spiritual temperament of the company that needs to make posters are all points that need attention. Some enterprises look no different from others, that is, they have no personality and characteristics.
In this case, the problem is not the enterprise, but the "information digger". Just like people, no matter how ordinary an enterprise is, it will have its own uniqueness in the process of development, but it takes time to do research and understand. Of course, this process is very laborious, and we can't be lazy, otherwise the foundation will be unstable and the follow-up work will inevitably make mistakes.
2. Analyze the propaganda purpose of the project.
The purpose of promoting corporate culture will be different with different corporate attributes. Most enterprises carry out corporate culture propaganda with the purpose of enhancing corporate image, enhancing corporate cohesion and employees' sense of belonging, which is also an important purpose of corporate culture poster dissemination. After understanding the purpose of the project propaganda, we can sort out and refine the corporate culture concept according to the needs, and then get the focus of the poster propaganda content.
3. Who is the target audience for poster promotion?
Communication needs "audience thinking". Different audiences should adopt different language systems and expressions. For example, it is determined to focus on internal employees and post posters in the working and living areas of employees.
So how do these people accept corporate culture posters? If it's just ordinary words and pictures, blunt and straightforward expression will definitely not arouse everyone's interest. Especially now, employees in many companies are younger. This kind of people grow up in a special environment and are influenced and impacted by various cultures. They are interested in media with fresh and unique perspectives, stories and visual impact.
4. Creativity of poster design.
From the color point of view, in the color selection, posters usually find the main color of VI from the logo, and extract or derive colors from the main color. The color of the poster is also a kind of language, which will convey the concept and spirit of corporate culture.
From the perspective of the five elements, according to the characteristics of the industry to which the enterprise belongs, find out the five elements attributes of the industry (water, fire and earth in Jin Mu). For example, the enterprise attribute of gas can be classified as "fire", and the enterprise attribute of shipping can be classified as "water". According to these five elements, we should find the performance of its entrepreneurial spirit.
Corporate poster design is recommended to Huaole. Huaaolai Culture Media Co., Ltd. sincerely serves customers, pursues perfection in quality, insists on implementation and dares not slack off, and has established long-term and stable cooperative relations with many customers.
What promotional designs are there? Zhonghui Design (professional album design company) answers:
Publicity design usually includes the following contents:
Poster design: a poster used to promote activities, products or services.
Brochure design: organize the information into books, and convey the information to the target audience with images and words.
Advertising design: present products, services, brands or companies in a creative way to attract the attention of the target audience.
Packaging design: design the appearance of product packaging for consumers to identify and buy.
Logo design: create a unique and easily recognizable logo for a company, organization or brand.
Illustration design: Make attractive and emotional illustrations by hand-drawing, digital or mixed techniques.
Website design: Create a user-friendly interface and design elements for the website.
Digital marketing design: including the design of digital marketing channels such as e-mail, social media and online advertising.
Visual identification system design: according to the characteristics, culture and concept of the company or brand, develop a set of visual elements such as symbols, colors and typesetting.
Zhonghui Design Album Design Works
How to design a product brochure? For some novices, they may feel that compared with poster design, LOGO design, font design and layout design, it is very simple, just a bunch of pictures and words. In fact, the difficulty of typesetting is that we don't fill in the content according to the designed layout, but typesetting according to the specific content. Sometimes one or two pages, sometimes ten or eight pages. Because of the different elements, it is often not feasible to adopt the same composition, layout and form. Typesetting design plays a leading role in graphic design. It can be said that all the designs you make are ultimately for typesetting. Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) album design method;
Single typesetting and tiled layout
That is, pictures are all over the page. This processing method is mostly used in cover design. The tiled picture needs more tension, and the picture with visual center of gravity is suitable for this kind of treatment. Another situation is to use pictures as the background, or tile.
Zhonghui Design Original Album Design
Step 2 leave this page blank
That is, the picture should be smaller than the layout, with white space around it. There are also two situations here. First, the picture is located in the center of the layout, and the white space around the picture is symmetrical. This effect is similar to a photo frame and is often used in cover design. Another situation is that the blank around the picture is asymmetric. As shown below, the areas with more white space will be used for typesetting, which is often used for poster design and album page design.
3. Picture and color block typesetting
Sometimes when designing, pictures and color blocks will be combined for typesetting, which is not as monotonous as only pictures, but also for typesetting text with color blocks. It can also play the role of focusing. However, in this layout, we should pay attention to the fact that there are not too many colors in the color blocks, and the colors should preferably come from pictures or adopt colors similar to pictures to achieve mutual integration of the layout.
4. Cross-edition
That is, in album design, let the pictures occupy two pages at the same time. When there is only one picture in the cross layout, if the picture is only arranged in half layout, the other half layout is easy to be monotonous, so in this case, the cross layout design is usually adopted, and the enlarged picture will be more tense, and the left and right layouts can be related.
5. Double-screen typesetting
In the design of photo album, sometimes we have to treat a page as a layout, and sometimes we need to treat a spread as a layout, which depends on the specific content and typesetting form, so we should consider the typesetting of pictures in both cases.