In 20 19, personnel changes in the automobile industry came more frequently than before. There are old people leaving and new people joining, but more often they go around and change platforms to continue to glow. But more importantly, car companies related to "helmsman" have also changed their development speed and even changed their trajectory due to personnel changes, showing different mental outlook.
On the first day of 2020, let's take a look at the headlines of riders. What choices did the autobots who used to "guide the country" make during this year?
1, Rosberg became the general manager of Shenlong Automobile.
2065438+On February 22, 2009, PSA officially announced that it was nominated by PSA Group and approved by the board of directors of Shenlong Automobile Co., Ltd. by Massimo? Roserba) is the new general manager of Shenlong Automobile Co., Ltd. and a member of the company's executive committee. This appointment will take effect on February 20 1 year 19.
20 19 personnel changes began with Shenlong automobile. The self-help of Shenlong automobile began with substitution. To say that Rosberg himself has more than 25 years of rich experience in the automotive industry, but he only stayed in PSA for 3 years. Therefore, at the end of 20 19, the "meta-plan" launched by DPCA seems to be a bit slow. This year, the annual sales volume of Shenlong Automobile is far from the breakeven line of 6.5438+0.8 million vehicles, not to mention the annual sales target of 235,000 vehicles. It seems that it is much more difficult for Rospo to guide the "dragon to turn around" than to make the "elephant turn around".
2. Yan Bingzhe was transferred to Party Secretary and Chairman of Brilliance Auto.
2065438+April, 2009 1 day, the cadre meeting of Brilliance Automobile Group Holding Co., Ltd. decided that Comrade Yan Bingzhe would be the Party Secretary and Chairman of Brilliance Automobile Group Holding Co., Ltd.; Due to his age, Comrade Qi Yumin no longer holds the post of Party Secretary and Chairman of Brilliance Automobile Group Holding Co., Ltd. ..
To tell the truth, Yan Bingzhe is not the first politician to transform into an enterprise, but he is the one who has attracted the most attention this year. Perhaps Yan Bingzhe's name is still strange in the automobile circle, but for Brilliance Auto, Yan Bingzhe is an "old acquaintance". Before Yan Bingzhe joined Brilliance Auto, he participated in many industry activities, which made him feel like a member of his family. In addition, combined with Yan Bingzhe's previous position advantages, perhaps his appointment will bring advantages to Brilliance Auto and advantages based on the whole industrial chain of Shenyang Automobile Manufacturing.
Song Yang is the sales president of Ford China.
On April 8th, 20 19, Ford China announced that Song Yang, the former president of Baowo Automobile Group, officially joined Ford China, and was approved by the board of directors of Changan Ford as the president of the national sales and service organization. The appointment will take effect immediately.
After taking office, Song Yang proposed the "Ford China 2.0" plan. A century-old Ford that hasn't had a new car for several years has become a "more China" Ford with 30 models. "We have passed the darkest moment of this year," Song Yang said in an interview at the end of the year. "Changan Ford's market performance next year will definitely be better than this year. I have absolute confidence. " With Song Yang's appointment, Ford China's determination to change and win became more firm. As for the result? Just use next year's sales to check and accept it!
4. Ni Kai was transferred to the position of President and CEO of Mercedes-Benz USA and North America.
On 2019 May 17, Mercedes-Benz announced the appointment of personnel in major markets around the world. On September 1 day, Nicholas Speeks, President and CEO of Beijing Mercedes-Benz Sales & Service Co., Ltd. (Mercedes-Benz Sales Company), will take over as President and CEO of Mercedes-Benz in the United States and North America.
In the New Year greeting video released by Mercedes-Benz China last year, Ni Kai said indignantly, "I am very sad. My colleagues in China make fun of me every New Year and let me play the Monkey King and Erlang God. This year they want me to play pig eight quit. " In May this year, when Mercedes-Benz announced that Ni Kai would be transferred to the CEO of Mercedes-Benz in the United States and North America, the old "China hand" was afraid of a sigh of relief: "Cosplay is no longer needed this year!" Now, he has been working in America for three months, and he doesn't know how life is. Without Ni Kai's Mercedes-Benz China, will it continue to "go upstream"?
5. Wu took over as president of Audi China.
20 19 On June 28th, Audi China announced the appointment of Gaby-Luise? Wüst) will succeed Ouyang Qian as president of Audi China, and the appointment will take effect on July 1.
It seems that Wu, an experienced "China hand", has finally become the head of a luxury brand in China after running around for a long time. Starting from BMW China, she worked in three luxury brands: BMW, England, finidi and Audi, then moved to Germany, Beijing, Hongkong and Yokohama, and finally settled in Beijing. However, Beijing is not so easy to mix. When BBA electrification transformation is in full swing, the new pattern of North and South Audi will soon be settled. How to deal with the competition and cooperation between the two partners has added another difficult problem to this German woman.
6. Qi Puce became the CEO of BMW Group.
On July 8, 20 19 local time, BMW Group announced that it would hire 55-year-old production director Oliver? Zipse) as CEO. He will take office on August 16, replacing Kruger (harald? Kruger).
Do the personnel changes of luxury brands like to be arranged in the middle of the year? After Mercedes-Benz Audi, BMW, which is in urgent need of transformation, has also ushered in a new head. Obviously, BMW handed over the heavy responsibility of electrification transformation to Zipser, a senior BMW. As the largest electric vehicle market in the world, China must be taken seriously. We are not worried that BMW will fall behind in the process of electrification, but it is a pity to let Kruger take the lead for BMW to miss the opportunity of electrification.
7. General Manager of Zhang Yue Saibang Guangzhou Automobile Passenger Car.
On July 365438, 2065438, Guangzhou Automobile Group held a cadre meeting to announce the new personnel appointment: Zhang Yue Sai, the former chairman of Guangzhou Automobile Trading Company, officially succeeded Yu Jun as the general manager of Guangzhou Automobile Passenger Car, and the appointment took effect on August 1 2065438.
As a "veteran" of Guangzhou Automobile Group, Zhang Yue is competing with Yu Jun's transfer, so it is more appropriate for him to take over as the general manager of Guangzhou Automobile Passenger Car. Announced the day before and took office the next day. This adjustment seems sudden and unexpected. After all, in the first half of this year, the sales performance of GAC passenger cars was not very good. The once "profit cow" suffered a sharp decline, and both products and marketing needed drastic changes. From this perspective, the burden on Zhang Yue's shoulders is not light. As for whether this experienced veteran can reverse Gan Kun, the month-on-month increase in sales shows everything.
8. Bi Fukang jumped to Faraday's future.
2065438+On September 3rd, 2009, Faraday Future (FF) officially appointed Bi Fukang, former CEO of Alconick, as the global CEO of FF. Bi Fukang will lead the team to sprint the first FF? Prepare for mass production of 9 1 electric vehicles and complete the next mass production model FF? Finally develop 8 1.
Why did Bi Fukang leave after working in BMW for 20 years? Many people can't figure it out. Bi Fukang's choice to join Baiteng is even more puzzling. Of course, the most embarrassing thing is that on September 3 this year, Bi Fukang finally announced that he would "settle down" in FF. In June this year, 5438+065438+ 10, Bi Fukang publicly stated: "At present, the two major obstacles of FF are the trust crisis of the company and the leadership problem of founder Jia Yueting." Indeed, these two problems seem real and difficult to solve. So, FF? 9 1 will this magic car, which only hears its voice but doesn't see its face, be mass-produced under the leadership of Bi Fukang? Rub your hands and wait and see.
9. An Tiecheng was transferred to the position of Dean of China Automobile Research Institute.
201September 18, at the cadre meeting of China Automotive Technology and Research Center Co., Ltd., it was announced that An Tiecheng would no longer serve as the deputy general manager, standing committee member and chairman of Dongfeng Motor Group Co., Ltd., and officially became the party secretary, chairman and general manager of China Automotive Technology and Research Center Co., Ltd., and served as the legal representative.
This time, it is less than two and a half years since An Tiecheng "took the lead" in Shenlong Automobile. "It's so sudden!" An Tiecheng resigned, and many people speculated that An Tiecheng resigned because the dragon was hopeless. Some people even say that An Tiecheng is a victim of the dragon. No matter how the public opinion is fermented, now that An Tiecheng has left office for three months, Shenlong is still a dragon with sluggish sales, but An Tiecheng is not the original An Tiecheng.
10, Ada joined China Automobile Industry Association as Deputy Secretary-General.
On February 9, 20 19, 19, Great Wall Motor announced personnel changes. Ada, vice president of Great Wall Motor and general manager of WEY brand marketing, will join China Automobile Industry Association as Deputy Secretary-General. Ada will work in Great Wall Motor until 20 19 12 3 1.
Almost everyone in the car circle knows Ada. She has rich experience in luxury car marketing for nearly 20 years, which is exactly what Great Wall Motor urgently needs to build WEY brand. However, it's only 15 months since Ada joined Great Wall Motor and provoked WEY marketing, and Ada's new appointment is surprising. However, from WEY brand to the whole automobile industry in China, Ada's burden is obviously more "big". From the perspective of personal development, it is a kind of growth.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.