How to increase sales?

Teacher Lin Guohua said: 1. Amoeba management accounting belongs to field improvement accounting. Under the premise of unchanged profit rate, if you want to increase sales, you must increase a certain proportion of expenses. So, should we increase the variable cost or the fixed cost? On-site front-line marketers should know how to analyze their amoeba organizations. Increasing manpower will increase fixed costs; Increasing the promotion fee will increase the change fee. The question is, will the increase in expenses necessarily increase sales? Obviously, they are not necessarily related. 2. But if you want to increase sales significantly than usual, you have to increase a certain proportion of expenses, although there is no guarantee that you can get what you want every time. As for the cost increase, it should be proposed by the on-site amoeba and decided by the strategic amoeba. 3. Management talents are enterprise productivity, and fixed expenditure is also enterprise productivity, so improving employees' wages and benefits can also improve employees' productivity. If the variable expenses remain unchanged, it is necessary to moderately increase the fixed expenses, especially to improve the welfare of employees. Under the condition of constant fixed expenses, it is necessary to appropriately increase variable expenses, especially promotion expenses, in order to ensure the moderate growth of sales. Scientific and flexible use of Amoeba accounting statements can directly help the marketing team to increase sales from all angles.