There should be all kinds of training, right? Are there any other industries?
From the training of grass-roots employees to the training of company executives, there must be annual arrangements, including training in knowledge, skills and attitudes.
Our company has invited Mr. Johnny Ma to be an internal trainer before. I don't know what courses you need, but this training should be available. You can refer to it if necessary.
2. What courses are there in pharmacy and drug marketing?
It depends on which school you major in. Although the professional name of each school is the same, the specific courses are actually different. This is from Hubei College of Traditional Chinese Medicine. You can refer to it However, it is better to look at the websites of various schools: 1. Principles of Marxist philosophy. * * * Introduction to Theory, 3. Legal basis and ideological and moral cultivation, 4. English (1), 5. International business negotiation. Medicinal chemistry, 7. Internet and its application. Introduction to pharmacy, 9. Online drugstore 65438+. 1 1.OTC drug marketing skills, 12. Pharmaceutical marketing (pharmaceutical representative practice), 13. Online advertising practice, 14. Drug regulations, 15. * * Introduction of ideas, 18. 18. Fundamentals of computer network technology, 19. Market research, 20. Medicinal Chemistry (1), 2 1 Internet Marketing, 22. Modern medical information technology, 23. Pharmacoeconomics and new drug research and development, 24. Pharmaceutical marketing, 25. Marketing and planning.
3. Which is better, pharmacy management or pharmacy?
There is no obvious problem of good or bad, just different directions and sources.
Judging from the admission scores of general pharmaceutical colleges, the admission scores of pharmaceutical majors are generally higher than those of pharmaceutical affairs management;
In terms of curriculum, the pharmacy major requires higher basic chemistry courses, while the pharmaceutical business and management major also needs to study basic chemistry courses, but the class hours are less and the requirements are relatively low. However, this major will increase some economic fields and require higher medical laws and regulations.
In terms of employment, the two majors are connected in many positions, but on the whole, the coverage of the contents learned by the pharmacy major is wider than that of the pharmaceutical business and management major.
4. Zhejiang University of Traditional Chinese Medicine was upgraded to undergraduate marketing major.
Marketing professional copywriting
Training objectives: This major mainly trains senior talents who master the basic knowledge and theory of modern marketing and business administration, are familiar with market research and forecasting technology, have strong quantitative analysis ability and computer application skills, and can engage in enterprise management, market research and marketing planning in various pharmaceutical enterprises and institutions.
Training characteristics: This major pays attention to the cultivation of students' all-round quality and practical ability, giving consideration to arts, science and medicine, and implementing the training mode of "wide caliber, thick foundation and post-diversion". This major includes e-commerce and pharmaceutical marketing. In the fifth semester, students voluntarily register and choose.
Main courses: enterprise management, marketing, international marketing, marketing planning, market research and forecast, business negotiation, business English, advertising, drug marketing, drug management and regulations, etc.
5. Continue to study for a master's degree in economics or change to pharmaceutical marketing?
I suggest you take a master's degree in pharmaceutical marketing for the following reasons:
First, you are not very interested in economics, because you think it is boring, and marketing is not so boring.
Secondly, I personally think that a master's degree should choose a subject with high theoretical requirements. In fact, marketing is also practical, paying great attention to personal ability rather than academic qualifications. But medical marketing is another matter, because with medical knowledge, it belongs to a more professional depth, and medical knowledge becomes your capital, but not all people who study marketing or have the ability understand medical knowledge.
Third, you are now a bachelor of economics, and marketing belongs to management, so you will be a master of management. Furthermore, management should be based on economics.
Fourth, the pharmaceutical industry is an industry with high profit margin and good prospects.
Fifth, now is the financial crisis. After your master's degree, China's economy has not fully recovered, and the form of foreign trade is still grim. At that time, marketers will be needed to expand domestic demand. At the same time, the financial crisis is hard to affect the pharmaceutical industry, because people can only see a doctor if they are sick.
However, there is still a disadvantage in choosing a master's degree in pharmaceutical marketing: you have to make up chemistry courses. However, I think that if you really decide to develop in this field, those chemists will only make it up if you try harder. Since you have even passed the postgraduate entrance examination (even if you still have to take the postgraduate entrance examination), what is this little difficulty?
So I suggest you study for a master's degree in pharmaceutical marketing.
At the same time, I am not a professional, let alone an expert. I'm just an undergraduate majoring in marketing. The above suggestions are for reference only.
6. I am now engaged in sales management in the pharmaceutical industry and want to study management courses. I don't know which courses are suitable for me.
Whether it is the formulation of strategy or the implementation of tactics, human resources are the key link of pharmaceutical enterprises. However, most pharmaceutical companies believe that their talent status is: pharmaceutical companies lack professionals; Can't recruit people, can't keep talents, and don't know how to attract talents; Sales staff lack experience and skills; Work skills can't adapt to the current management mode; Without elite marketing talents, I don't know what kind of talents need to be introduced; Know the training, but don't know what the training content is; Marketers don't have a career plan, they only know how to make money. The key to all these phenomena lies in the unclear "talent view" of enterprises. In fact, there are no best talents, only suitable talents, and majors are relative to non-majors. In pharmaceutical marketing, the sales of prescription drugs are mainly in hospitals, and professional medical representatives are non-professionals in terminal management and advertising promotion of pharmacies; OTC's sales representatives are mainly pharmacies, and academic promotion and professional clinical visits to hospitals are non-professionals. The sales staff of the third terminal mainly manage dealers, distributors and logistics providers, and the micro-terminal management of marketing is non-professionals. Enterprises should build their own professional skills according to their own enterprise types, marketing models, product structures and management methods, instead of copying the so-called excellent management experience of other enterprises. Establish a mechanism for the construction and use of outstanding talents. Training is the main means to cultivate talents. In reality, few pharmaceutical companies have complete personnel training departments. In order to cultivate excellent employees, many enterprises also carry out training, but the effect is not obvious. The reason is that the enterprise has not established a training system and the training needs are not clear. The training concept I put forward is: diagnosis consultation training, education is to acquire knowledge and training is to solve problems! Appropriate course content, appropriate lecturer qualification background, appropriate teaching methods and appropriate time arrangement are the basis to ensure the training effect.
7. What courses are there in pharmaceutical marketing?
Every school is different. Generally speaking,
1. Principles of Marxist philosophy. * * * Introduction to Theory, 3. Legal basis and ideological and moral cultivation, 4. English (1), 5. International business negotiation. Medicinal chemistry, 7. Internet and its application. Introduction to pharmacy, 9. Online drugstore 10. Marketing psychology, 6544. 12. Pharmaceutical Marketing (Pharmaceutical Representative Practice), 13. Online advertising practice, 14. Pharmaceutical Affairs Ordinance, 15. * * Introduction to Thought, 16. Principles of Marxist Political Economy, 17. English) 20. Medicinal Chemistry (1), 2 1 Internet Marketing, 22. Modern medical information technology, 23. Pharmacoeconomics and new drug research and development, 24. Pharmaceutical marketing, 25. Marketing and planning.
8. What are the four majors of biopharmaceutical, chemical pharmacy, medicine and marketing, medical equipment and maintenance?
See what direction you want to develop in the future. I majored in bioengineering, and felt that my ability was seriously insufficient, so I continued to study biology as a graduate student. So I think what courses I want to study in the future depends on my own plan. As for the course, I don't think you need to care too much. The curriculum design of general schools is similar, so we can't just study those prescribed courses. Undergraduate must have great knowledge expansion ability! Choose one and feel that if you do it, you will definitely get something! I am more in favor of medical equipment and maintenance, as if there are fewer talents!
9. Learning experience of pharmaceutical marketing
The competition in the pharmaceutical market is fierce now. If you want to do a good job in pharmaceutical sales, you need not only pharmaceutical knowledge, but also interpersonal communication skills in this area, which requires strengthening learning in this area. This is not clear in a few words. Buy some books related to pharmaceutical marketing.
10. which graduate students can be admitted to the medical marketing major?
1. Your senior said that if you want to take the postgraduate exam in our major, you can only take the postgraduate exam in pharmaceutical marketing in Shenyang Pharmaceutical University, because if you consider the professional counterparts, this school is the only one! In fact, you can also apply across majors! For example, you can directly apply for graduate management students from various schools.
2. Your major should be Bachelor of Management. As for whether there are these courses and how many, you should go to the academic affairs office of your school to find out what courses are offered in your major.
As for going abroad, it is not very clear. I hope someone else will answer!