Brand is the relationship between consumers and products. Brand is the brand of consumers. Therefore, in the diagnosis of brand status, it is very important to understand consumers' cognition, attitude and behavior. On the other hand, the accumulation of brand equity starts from the marketing activities of enterprises, and the information is complicated. Using big data can help to find and solve the problems existing in enterprise management and enhance the core competitiveness of enterprises.
The goal of brand status diagnosis is to promote and improve the brand. We can get comprehensive information feedback from big data, avoid brand crisis, analyze user accuracy and adjust marketing strategies.