What happened? The property market now has a "price limit order": at most, it can only be "15% off"

According to the report of Zhangjiakou Daily on September 25th, on June 5438+04, the Housing and Construction Bureau of Zhangjiakou City, Hebei Province and the Finance Bureau of Zhangjiakou City jointly issued the Notice on Further Accelerating the Improvement of Long-term Real Estate Mechanism, which aroused strong social concern.

Among them, the content of "the newly obtained pre-sale permit project shall not be sold below 85% of the filing price" is also called "price limit order".

It is not just Zhangjiakou that issued the "price limit order". According to statistics, since the beginning of this year, at least seven cities have restricted the price reduction behavior of housing enterprises by interviewing them or introducing policies. These cities are mostly third-and fourth-tier cities.

Zhangjiakou real estate "price limit order" is coming.

According to reports, at present, in the main urban area of Zhangjiakou, the house price has dropped from the highest peak of10.3 million yuan/square meter to the average price of 8,000 yuan/square meter. Especially since the second half of 20021,many buildings have appeared in and around the main city of Zhangjiakou. Due to the pressure of cash flow and sales refund, they began to sell below the cost price.

Through drastic price reduction and other measures, it has won the sensation of the market and the enthusiasm of buyers. The price reduction project has achieved good sales results in a short time by exchanging price for quantity, and quickly withdrew funds. However, the drastic price reduction measures of some real estate projects have brought great influence to the whole real estate market and great sales pressure to other real estate projects. Therefore, in mid-July, Zhangjiakou Housing and Real Estate Association issued an initiative for the first time, requiring all real estate enterprises to be strict with themselves, not to sell developed commercial housing at a price lower than the cost price, and to put an end to malicious speculation and deliberate destruction of the order of the standardized sales market.

Du, head of the real estate supervision section of the Housing and Construction Bureau of Zhangjiakou City, said that buying a house at a price far below the cost must be considered a big bargain, but things are not that simple. The investment in later security and housing facilities will definitely increase the cost. Therefore, the "price limit order" is also protecting the interests of property buyers to a certain extent.

The "price limit order" is specifically: some old buildings that have obtained pre-sale permission shall not be sold below the cost price; The other part is aimed at the newly acquired pre-sale permit for new buildings, which shall not be less than 85% of the record price, that is, the price drop shall not exceed 15% at most.

"Limit the decline" and "limit the increase" at the same time-as another content of this notice, "establish a land auction fuse mechanism, terminate online bidding when the premium rate reaches 50% or exceeds the set maximum price limit, and draw lots to determine the winner". It can be seen that the auction of excessive land price will be blown, which makes developers have to set the housing sales price within a reasonable range.

Many cities across the country control malicious price cuts.

As far as the whole country is concerned, in the past two months, seven cities including Zhuzhou, Jiangyin, Heze, Yueyang, Kunming, Shenyang and Tangshan have intervened in the price reduction of the property market by policy means, which is called the "price limit order".

Zhangjiakou City followed closely, and it was the eighth city to issue a "limit order".

It is called "price limit order" because some real estate enterprises or intermediaries were interviewed or stopped by the government when they sold or represented new commercial housing at a lower sales price and significantly lower than the normal market price.

Take Zhuzhou, Hunan as an example. On September 9th, some citizens and netizens reported that Jinbi Real Estate, Rong Sheng Real Estate, Borui Real Estate, Xinsheng Wanbo, Shell Broker and other enterprises sold newly-built commercial houses or sold commercial houses as agents at prices significantly lower than the normal market, seriously disrupting the order of the real estate market. In this regard, Zhuzhou City Housing and Construction Bureau subsequently interviewed the person in charge of the above-mentioned enterprise project and included it in the bad credit record of the enterprise.

Take Tangshan, which belongs to Hebei Province, as an example. According to media reports, the Tangshan municipal government interviewed the heads of 10 housing enterprises in mid-August, hoping that they would "stop reducing prices".

At that time, the reporter of the National Business Daily could not get accurate information from the relevant departments in Tangshan, but a real estate agent who attended the meeting confirmed the existence of the symposium to the reporter, saying: "This is a relaxed symposium, and the meeting hopes that developers will not reduce prices. At the meeting, it was said that it was necessary to collect the difficult problems faced by real estate enterprises, and the relevant departments would solve them. At the same time, it also advocates the establishment of local real estate associations and communicates with you regularly. "

Just one year ago in August 2020, Tangshan was interviewed by the Ministry of Housing and Urban-Rural Development together with Yinchuan and Changzhou because of the hot property market. At that time, Tangshan's housing price growth rate has been in the forefront of the country.

Judging from the cities that have announced the "price limit order" at present, the main suppression in various places is malicious price reduction, and the sales pricing of some housing enterprises is far below the market price, which is considered to seriously disrupt the market.

Yan Yuejin previously said that from the perspective of housing prices, it is necessary to combat the excessive rise in housing prices and ensure that housing prices will not fall too fast. In terms of excessive rise, basically big cities have performed well; In terms of rapid decline, disorderly price cuts in some cities have led to market disorder. At present, from the perspective of housing price risk, in addition to rising too fast, some cities have fallen too fast and other new situations are also worthy of attention.

Yan Yuejin said, "In the near future, we should focus on the performance of some cities under the' price limit order'. Changde, Taiyuan, Dali, Yueyang and Beihai are among the cities where the price of new houses dropped significantly in August, and Yueyang has issued a' price limit order'. In the follow-up, for such cities with a large decline in house prices, it is necessary to pay attention to the pressure of destocking to ensure a stable sales order. "