Bi Xiaojun, male, Han nationality, 197 1 September, born in Fengxiang, Shaanxi Province, party member, graduate degree, 1995, graduated from the history department of Xiamen University, and then went to Zhejiang University to study for an MBA, an expert in customizing effective marketing model of tea industry, and an expert in the core think tank of tea enterprise leaders club. Frontier Lecture Jintan Award 20 12 "Top Ten Consultants", 12 professional accumulation of marketing consulting and marketing training, 8 years of research and service in tea industry, 2 years of practical experience of marketing executives of well-known tea enterprises, practical training of 50 open classes of tea enterprises, 100 practical training experience of more than one person, "New Food"
Chinese name: Bi Xiaojun
Nationality: People's Republic of China (PRC).
Ethnic group: Han nationality
Birthplace: Fengxiang County, Shaanxi Province
Date of birth: 197 1 September 1.
Occupation: Chief Consultant of Xiamen Navigation Management Consulting Agency
Graduate institutions: Xiamen University, Zhejiang University.
Representative works: Three Mistakes in Tea Brand Marketing Training, Building Tea Brand Consulting Training Mode, etc.
Personal profile
Chief Consultant of Xiamen Navigation Management Consulting Agency
Shoes and clothing marketing management experts
Former Director of Shanghai Zhihui Marketing Consulting Agency/Director of Minnan Office
Marketing practical trainer of shoes and clothing industry
Master of Business Administration (MBA) of Zhejiang University
9 years of professional accumulation of marketing consulting and marketing training.
3 1 Marketing service history of several consumer goods enterprises
15 or above experience in brand marketing and service of shoes and clothing.
More than 35 marketing training experiences, with more than 5700 trainees.
10 professional media cooperative marketing expert
He has published more than eight professional articles 18, and 1 1000 words.
Invited expert of "Fashion Guide, Footwear World Guide"
China Sporting Goods Special Contributor
Global shoe network columnist
Invited Marketing Expert of Overseas Chinese Channel of Jinjiang TV Station
Member of Expert Group of Jinjiang Economic News Industry Weekly
Columnist of China Baby Network
Huayi net columnist
Major achievements
He has served well-known tea enterprises such as Ideal Tea, Liu Hui Tea and Jiu Feng Tea in the form of marketing consulting projects, and served well-known tea enterprises such as Anxi Tieguanyin Group, Guan Jing Dahongpao, Bama Tea, Jiu Feng Tea and Guo Shanyiyin Tea in the form of marketing internal training projects. And for Anxi Tieguanyin Group, Huaxiangyuan Tea Industry, Haidi Tea Industry, Wuyixing Tea Industry, Richun Tea Industry, Zhongmin Weishi Tea Industry, Sanhe Tea Industry, Zhiwoxin Tea Industry, Hao San Tea Expo, Jin Si Tea Industry, Tan Yang Gongfu Group, Xintanyang Tea Industry, Tianxiang Tea Industry, Qingyayuan Tea Industry, Changhe Tea Industry, Confucian Tea Industry, Niannianxiang Tea Industry, Pinxiang Tea Industry, Zhengyuanchun Tea Industry and Static Tea Industry.
He once worked in Jiu Feng Tea Company, a well-known tea company, and successively served as operation director, marketing director and general manager. I explored and practiced the effective marketing strategy, model and system of tea industry from the perspective of marketing consultation and temporary trading, which promoted the marketing breakthrough of tea enterprises. He has many years of consulting services and practical experience in category planning, regional expansion, standardization of chain monopoly system, multi-channel distribution, development and maintenance of member customers, customized group purchase development and product promotion in the tea industry.
Marketing consulting training experience:
1, eight years of professional accumulation of marketing consulting and marketing practical training.
2. 3 1 Marketing consulting and training services for consumer goods enterprises.
3, more than 35 games, accumulated more than 5800 marketing training experience.
12 or above experience in Fujian and Zhejiang shoes and clothing brand marketing consulting and practical training services;
Men's wear (seven brands of men's wear), sports (VIP Bird Sports, Mingle Sports, Italian Alpina (Kangaroo Sports), Walter Sports, kinglake Sports), leather shoes (Huite Shoes, Kangnai Group Italian classic cars, red straw hat shoes), casual shoes (Mulinsen shoes), leather shoes (Indonesian shoes), children's shoes (Kunxing Shoes Bunny Brothers brand).
/kloc-more than 0/5 experience in catering brand marketing consulting and practical training services;
Dairy products (Yanpai dairy products, Nanjing dairy products), condiments (Panda condensed milk, Zishan food), candy (Yake food), roasted seeds and nuts (Hengkang food, A Min food), biscuits (Little Prince food, geek food), Saqima (Rensheng food), egg yolk pie (Fuma food), drinks (Taifu food), tea (tea).
Marketing experts from 8 cooperative media organizations:
Expert of global shoe net cooperation, perennial cooperation expert of Shoe World Guide, invited contributor of sporting goods in China, invited contributor of sports marketing, invited marketing expert of Boss Weekly of Straits Metropolis Daily (Minnan Edition), member of expert group of Jinjiang Economic News Industry Weekly, invited marketing expert of Overseas Chinese Channel of Jinjiang TV Station and invited marketing expert of Dongguan Daily.
At least 3 years experience in tea marketing consulting and practical training services;
Anxi Tieguanyin, ideal tea shop, viewing Dahongpao, etc.