Enterprises participating in e-commerce transactions through the third e-commerce platform must register as members of B2B websites and pay a certain membership fee every year to enjoy various services provided by the websites. At present, membership fees have become the most important source of income for domestic B2B websites.
(2) Advertising expenses
Online advertising is the main source of profit for portal websites and the main source of income for B2B e-commerce websites.
(3) Bidding ranking
In order to promote the sales of products, enterprises hope to rank themselves in the top position in the information search of B2B websites. On the basis of ensuring the accuracy of information, websites will adjust the ranking order according to the different fees paid by members.
value added service
B2B websites usually provide enterprises with some unique value-added services besides trade supply and demand information, including enterprise certification, independent domain name, industry data analysis report, search engine optimization and so on. For example, spot certification is a special value-added service in the electronic industry, because electronic buyers usually pay more attention to inventory.
(5) Offline service
It mainly includes exhibitions, periodicals and seminars. Through exhibitions, suppliers and buyers communicate face to face, and ordinary SMEs prefer this way. Periodicals are mainly information such as industry information, and advertisements can also be implanted in periodicals.
(6) Commercial cooperation
Include advertising alliance, that government, trade associations and traditional media. Advertising alliance is usually online advertising alliance, and Amazon has achieved good results in this way. However, in China, affiliate marketing is still in its infancy, and most websites are still unfamiliar with affiliate marketing. Several mature advertising alliance companies in China are Baidu Alliance, Google Alliance and Taobao Alliance.
(7) Inquire about payment.
Different from the traditional annual payment mode of membership package, the inquiry payment mode means that enterprises engaged in international trade do not pay by time, but according to the actual effect brought by overseas promotion, that is, the actual effective inquiry payment of overseas buyers. Among them, whether the query is effective or not is in the hands of consumers, who can decide whether to spend or not by themselves. Although the B2B market is developing well, it is still immature. This immaturity is manifested in the fact that many inherent trading advantages of B2B transactions, such as online price negotiation and online collaboration, have not been fully exerted. Therefore, the traditional annual charging model is increasingly impacted by the inquiry charging platform represented by ECVV. "Inquiry and payment" has four characteristics: zero down payment and zero risk; Initiative and consumption right; Free push, with a wide range of goals; It is convenient to pay in time. Most enterprises don't have to take the risk of "investing tens of thousands or hundreds of thousands of yuan and not recovering the cost in one year". They can enjoy free global promotion with zero investment. After successfully obtaining a valid inquiry and identifying the authenticity and validity of the inquiry, they only need to pay the price of a single inquiry online to get the opportunity to negotiate directly with overseas buyers, and the initiative is completely in the hands of suppliers.