Loushu is an important material for real estate developers or sales agents to promote real estate and attract buyers. It is an important form of real estate advertising, which is more informative than real estate advertising and sales promotional materials in the mass media.
Loushu is generally divided into electronic Loushu and ordinary Loushu, which mainly contains the following important information:
(1) Property survey. Including building area, building area, public building area, commercial building area, building coverage, floor area ratio, greening rate, number of property seats, number of floors, floor height, number of cars, property structure, developers, investors, builders, property managers, etc.
(2) Location traffic. Including the schematic diagram of the specific location of the building, the schematic diagram and location of the traffic route, and the detailed introduction of the traffic situation.
(3) the surrounding environment. Including the introduction of natural environment, human environment and landscape.
(4) Living facilities. Including the introduction of surrounding schools, kindergartens, hospitals, vegetable markets, shopping malls, supermarkets, catering services, entertainment, posts and telecommunications and other supporting construction.
(5) Planning and design. Including the introduction of real estate planners, planning concepts, planning features, real estate architects, design concepts, architectural features, environmental art greening styles and features.
(6) Introduction of apartment type. Huxing has a great relationship with the convenience and comfort of life, and it is one of the important factors that affect consumers' purchase decision. Therefore, the introduction of huxing in architectural books often spares no effort to show the characteristics and advantages of huxing in flexible and diverse ways.
(7) Introduction of the clubhouse. As a product of a brand-new lifestyle and an important part of improving the overall taste of real estate, clubs have been paid more and more attention in the real estate market in recent years. The functions, design concepts and service rules of clubs are also introduced in the loushu.
(8) Introduction to property management. Property management is the after-sales service of real estate. With the development of the market, people pay more and more attention to property management, and the requirements for property management are getting higher and higher. The background, content and characteristics of the property manager are also introduced in detail in the loushu, which is an important content to attract property buyers.
How to read loushu
The building site is vague, be careful.
When advertising, the addresses of buildings with inconvenient transportation are vague, such as roadside and expressway exit. Be mentally prepared at this time. The location of these buildings is basically biased, and it is necessary to weigh whether they meet their own housing needs. There is a consultation telephone number in the advertisement. You'd better call before you leave. In addition, it should be noted that individual buildings in remote locations are trying to move closer to some good locations. If you are not careful, you will suffer. The most common ones are "the distance is only ×××× kilometers" or "the distance is only ×××× minutes". This kilometer may be the distance calculated according to the scale, not the actual walking distance, and there is probably no way to go in the middle. As for the xx minutes, it may be the time to drive Mercedes in the middle of the night instead of walking.
The lowest price is not the average price, be careful it is too expensive.
Now when developers advertise, in order to make the price appear lower, they often hit the lowest starting price and often hit the price of the worst apartment. The advertisement says ×× yuan/square meter, which is the lowest starting price. The average price is definitely higher than the selling price, and the increase rate is different, but it is at least higher than 10%-20%. Consumers can consult the price, so as not to find it too expensive when they arrive at the scene. The lowest-priced house can't be bought, or it has long been picked out.
There are many real estate backgrounds, so be cautious.
Advertisements generally indicate that the developer is a company, the investor is a company and the contractor is a company. The developer is the project company of this project; The investor is the main shareholder of this project, some of which are wholly-owned and some are joint ventures; The contractor is the construction engineering company that undertakes this project. Customers choose a house to buy a house, especially an auction house. Strong developers are the guarantee of confidence. In order to give consumers a confidence guarantee, individual properties will emphasize the more famous party in advertisements. In some cases, the strength of the developer is average, and the strength of the investor is strong and famous, but it is possible that the investor only cares about investment and development, and can't think that there is no problem just by seeing the names of powerful companies. Another situation is that some unknown companies invite well-known real estate development companies to be consultants, putting consulting companies in front of the name of the real estate, which makes people mistakenly think that the real estate is developed by well-known developers. In fact, it is not the same thing at all, so we must be careful to distinguish.
The apartment is too fancy, but be careful.
In many huxing plans, the space interval will adopt different shades of eye-catching colors. The use of this warm color is not only to show it more clearly, but also a hint to the psychology of buyers, which makes them have the illusion of spatial perception and quickly have a good impression on the huxing on the drawings, ignoring the actual width and size. Every area in the floor plan indicates the placement position of furniture, which is not that the developer is kindly helping the owner to do home design, but actually a common psychological misleading to the floor plan. All kinds of furniture in the design software are in the same proportion. Due to the beautiful huxing, strong sense of space, furniture size is generally reduced, making the house particularly spacious.
(The above answers were published on 2015-11-10. At present, please refer to the actual situation for the relevant purchase policy. )
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