Automobile technical service and marketing [combination of arts and sciences, unified recruitment for junior college, three-year academic system]
(1) Professional features and advantages: Professional features are the organic combination of "technical service" and "automobile marketing", that is, relying on automobile beauty, establishing customer loyalty, opening up automobile marketing channels, and developing and popularizing automobile product marketing. This major faces the domestic and foreign automobile markets, transports applied professionals with comprehensive quality, and has bright employment prospects.
(2) Main courses: computer application, mechanical drawing, automobile mechanical foundation, automobile engine construction and maintenance, automobile chassis construction and maintenance, automobile electronics and electrical equipment, automobile inspection and diagnosis, automobile parts and marketing, automobile modification technology, automobile insurance and claim settlement, used car appraisal and evaluation, consumer psychology, e-commerce, promotion strategies and skills, etc.
(3) Training Objectives Students of this major will not only learn the theoretical knowledge about automobiles on campus, but also conduct internships and on-the-job training in the training base combining school and enterprise, so as to cultivate students into applied professionals who can master the basic knowledge and skills of automobiles, be familiar with marketing business and engage in automobile beauty, and be the backbone of automobile marketing.
Students of this major can obtain computer grade certificate, English proficiency test (A or B) certificate, intermediate or advanced vocational certificate of automobile maintenance, automobile driver's license (optional) and so on through study and examination.
(4) Employment direction can be engaged in vehicle sales or auto parts marketing in automobile 4S shops, and can also be engaged in technical or management work in automobile modification enterprises, automobile maintenance enterprises, special maintenance stations and automobile trading markets. You can also engage in auto insurance claims, car rental and used car trading in auto insurance companies, car rental companies and used car markets.