What are the characteristics of e-commerce?

E-commerce refers to commercial activities centered on commodity exchange with the help of information network technology; It can also be understood as trading activities and related services in the form of electronic transactions on the Internet, Intranet and value-added networks, which is the electronization, networking and informationization of all aspects of traditional commercial activities; Business activities based on the Internet all belong to the category of e-commerce.

What are the characteristics of e-commerce?

E-commerce has the characteristics of convenience, universality, security, integrity and coordination.

1. Convenience: In the e-commerce environment, people are no longer limited by the region, and customers can complete complicated business activities in a very simple way. For example, online banking can access account funds and query information all day, and at the same time, it can greatly improve the service quality of enterprises to customers. In the business activities of e-commerce, there are a large number of contacts who need to develop and communicate, with flexible working hours, fulfilling the requirements of the company, and having money and leisure.

2. Universality: As a new transaction mode, e-commerce has brought production enterprises, circulation enterprises, consumers and the government into a new world of network economy and digital existence.

3. Security: In e-commerce, security is a crucial core issue, which requires the network to provide an end-to-end security solution, such as encryption mechanism, signature mechanism, security management, access control, firewall and anti-virus protection. This is very different from traditional business activities.

4. Integrity: E-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization rate of manpower and material resources, but also improve the rigor of system operation.

5. Coordination: Business activity itself is a coordination process, which requires coordination between customers and companies, manufacturers, wholesalers and retailers. In the e-commerce environment, banks, distribution centers, communication departments, technical services and other departments need to cooperate, and the whole process of e-commerce is often completed in one go.

Definition of E-commerce E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, and realize online shopping of consumers, online transactions between merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc.

E-commerce is a direct product of the explosive development of the Internet and a brand-new development direction of network technology application. Internet itself has the characteristics of openness, globality, low cost and high efficiency, which has also become an inherent feature of e-commerce, greatly surpassing the value of e-commerce as a new form of trade. It will not only change the production and management activities of enterprises themselves, but also affect the economic operation and structure of the whole society. The "electronic" technology platform based on the Internet provides a vast development space for traditional business activities, and its outstanding advantages are incomparable to traditional media means.

E-commerce is a business activity based on network communication technology. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce.

Even though e-commerce has different definitions in different countries or fields, its key is still the business model that relies on electronic equipment and network technology. With the rapid development of e-commerce, it includes not only the main connotation of shopping, but also auxiliary services such as logistics and distribution. E-commerce includes electronic currency exchange, supply chain management, electronic trading market, online marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection system. In this process, the information technologies used include: Internet, extranet, e-mail, database, electronic directory and mobile phone.

First of all, e-commerce is divided into broad sense and narrow sense. E-commerce in a broad sense is defined as using various electronic tools to engage in business activities; In a narrow sense, e-commerce is defined as mainly using the Internet to engage in business or activities. Regardless of the broad or narrow concept of e-commerce, e-commerce covers two aspects: first, it cannot be called e-commerce without the platform of Internet; Second, what is done through the Internet is a commercial activity.

E-commerce (EC for short) in a narrow sense refers to global business activities carried out by using electronic tools such as the Internet (including telegraph, telephone, radio, television, fax, computer, computer network, mobile communication, etc.). ). It is the sum of all kinds of business activities based on computer network, including the behaviors of suppliers, advertisers, consumers, intermediaries and other interested parties of goods and services. People generally understand that e-commerce refers to e-commerce in a narrow sense.

Broadly speaking, the word e-commerce comes from e-commerce, that is, business activities conducted by electronic means. By using electronic tools such as the Internet, companies, suppliers, customers and partners can enjoy information through e-commerce, realize the electronization of business processes among enterprises, and cooperate with the electronic production management system within enterprises to improve the efficiency of production, inventory, circulation and capital of enterprises.