B2B(Business To Business), the pronunciation of 2 in English is the same as To. ) is the exchange of products, services and information between enterprises through the Internet. At present, B2B based on Internet is developing very rapidly. According to the latest statistics, the transaction volume of B2B on the Internet at the beginning of this year has far exceeded that of B2C. In the next five years, B2B will reach an average annual growth rate of 465,438+0%, and by 2004, the global B2B transaction volume is expected to reach 7.29 trillion US dollars. B2B model is the oldest and most developed business model in e-commerce, which can bring profits and returns quickly. Its profit comes from the reduction of various expenses brought by relatively low information cost and the benefits brought by the integration of supply chain and value chain. The transaction amount is 10 times that of the direct purchase by consumers. E-commerce among enterprises has become the focus of e-commerce. Its applications include industry organizations connecting members through EDI network, cross-industry transaction integration organizations based on business chain, online timely procurement and supply operators. B2B is the exchange of products, services and information between enterprises through the Internet. At present, B2B based on Internet is developing very rapidly. According to the latest statistics, the transaction volume of B2B on the Internet at the beginning of this year has far exceeded that of B2C. In the next five years, B2B will reach an average annual growth rate of 465,438+0%, and by 2004, the global B2B transaction volume is expected to reach 7.29 trillion US dollars. Traditional transactions between enterprises often consume a lot of resources and time, and sales, distribution and procurement occupy the product cost. Through B2B transactions, buyers and sellers can complete the whole business process online, from establishing initial impression and shopping around, to bargaining, signing, delivery, and finally to customer service. B2B makes the transactions between enterprises reduce the workflow and management costs of many transactions and reduce the operating costs of enterprises. The convenience and extensibility of the network enable enterprises to expand their activities, and it is more convenient and cheaper for enterprises to develop across regions and regions. B2B is not only to establish an online group of buyers and sellers, but also to provide a basis for strategic cooperation between enterprises. It is absolutely impossible for any enterprise to realize B2B alone, no matter how strong its technical strength is and how good its business strategy is. The era of going it alone has passed, and the establishment of cooperative alliances among enterprises has gradually become a development trend. The network makes the information flow unimpeded, and enterprises can establish complementary and mutually beneficial cooperation in market, product or operation through the network, form horizontal or vertical business integration, and truly realize a global logistics management model with larger scale, stronger strength and more economical operation.
Edit the definition of B2B e-commerce platform in this paragraph.
B2B e-commerce platform is a mode of e-commerce, which is the abbreviation of English Business-to-Business, that is, business-to-business or inter-business e-commerce, that is, the exchange of products, services and information between enterprises through the Internet. The two B's in B2B platform both stand for business, and "2" is the homonym of English "two" and stands for "to". So generally speaking, we still pronounce B2B as "B-to-B" in English, instead of "2" in Chinese pronunciation. But now many people are used to reading "B2B" according to Chinese pronunciation, and talking about e-commerce will not cause misunderstanding, so it is usually understandable no matter how you read it. B2B e-commerce platform refers to a market field and a marketing relationship between enterprises. E-commerce is the concrete and main form of modern B2B marketing. It closely integrates the intranet with customers through B2B websites, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises.
Edit B2B e-commerce platform mode in this section.
B2B e-commerce platform includes two basic modes: one is direct e-commerce between enterprises (such as online procurement and online supply by manufacturers); The other is the business activities carried out through the third-party e-commerce website platform. For example, Alibaba, a well-known domestic e-commerce website, is a B2B platform. All kinds of enterprises can conduct B2B through Alibaba, such as publishing and querying supply and demand information, conducting online communication and business negotiation with potential customers/suppliers, etc. B2B currently adopted by enterprises can be divided into the following two modes: 1. Vertical B2B in manufacturing or business. Vertical B2B can be divided into two directions, namely, upstream and downstream. Manufacturers or commercial retailers can form a supply relationship with upstream suppliers. For example, Dell Computer Company cooperates with upstream chip and motherboard manufacturers in this way. Manufacturers can form sales relationships with downstream distributors, such as transactions between Cisco and its distributors. 2. B2B oriented to the intermediate trading market. This transaction mode is horizontal B2B, which concentrates similar transaction processes in various industries in one place, providing an opportunity for buyers and suppliers of enterprises, such as Alibaba and global sources. B2B is only the beginning for enterprises to realize e-commerce, and its application will continue to develop and improve to meet the needs of enterprises in various industries. At present, enterprises need the support of many systems to achieve perfect B2B. For example, manufacturing enterprises need financial system, enterprise resource planning ERP system, supply chain management SCM system, customer relationship management CRM system and so on. And these systems can be organically integrated to realize information sharing and complete automation of business processes. The realization of such a system requires enterprises to invest considerable manpower, material resources and financial resources, and most small and medium-sized enterprises will flinch from such a large investment. Considering the characteristics of these enterprises, Wang Xin provides B2B e-commerce solutions that enterprises can afford. On the one hand, enterprises can adopt the products provided by the new network to gradually realize B2B, from low-end to high-end, from single to comprehensive. For example, distributors can use the DRP system of the new network according to the main characteristics of their business, commercial enterprises can use the SCM system of the new network, and enterprises focusing on sales, services and other businesses can use the CRM system. On the other hand, considering the limitations of some small and medium-sized enterprises in terms of funds and personnel, the new network will provide enterprise users with Internet-based software hosting, distribution, management application software leasing and related services in the form of ASP application software service providers. Enterprise users can completely entrust the infrastructure, business operation and application management required by business applications to application service providers such as Xinwen. So that users can get high-quality technology and service guarantee with low-cost investment, thus ensuring the smooth implementation of enterprise e-commerce strategy. B2B is the best entry point for enterprises to realize e-commerce and promote business development. The most direct benefit to enterprises is to reduce costs and improve efficiency, which can also bring huge returns in the long run. Compared with before, the overall strategy of the enterprise pays more and more attention to the combination with information technology. The chief executives of the company realized that measures must be taken to keep the company competitive. Information technology is increasingly becoming a matter of life and death for enterprises. The new investment in information technology can really enhance the strength of enterprises, not just improve their daily operations. Traders in this mode mainly include: users (buyers), trading centers (sellers), suppliers (or manufacturers), transporters (distribution centers), banks and certification bodies (CA) and payment gateways. Example: selling computers 1) A customer submits a computer order on the seller's website. 2) After receiving the order, the seller immediately sends an inquiry to the computer supplier. 3) The computer supplier queries the computer inventory data, and if the current inventory quantity can complete this order, the computer supplier responds and generates a supply schedule. 4) The seller submits an inquiry to the carrier's computer system. 5) The operator's system first checks its own transportation capacity, and then provides the timetable for transporting this computer. 6) The computer supplier sends an order confirmation to the customer system. 7) The seller sends the delivery notice to the supplier according to the user's schedule, the supplier's schedule and the carrier's schedule. 8) The seller sends a transport notice to the transporter. 9) The user sends a payment notice to the bank, and the bank confirms the authenticity of the payment information. 10) Payment will be started after the bank confirms, and the bank will inform the seller that the payment has arrived.
Edit the positioning of B2B e-commerce platform in this paragraph?
1. Determine the reason for owning the website. Many organizations don't know why they want to build websites. Please answer this question: How does your website help your organization? Where are the visitors? 2. Build websites for users, not for yourself. This is the most important lesson: your website is for your users, not yourself. They visit your website for a purpose, and your job is to help them achieve these goals. So, pay attention to what users need to do, not what you want to express. 3. meet the demand. Will visitors come with your website? If you want to attract tourists, you must first meet their needs. The clearer the requirements, the more efficient your solution will be and the more visitors you will have. 4. Make a plan. This simple suggestion is often overlooked: before you start building a website, you should make a plan and form a text. This will help you to consider the decision more thoroughly and estimate the cost better. At the same time, it also ensures that everyone in the team knows what they are actually doing. 5. Collaboration. Every successful website is the result of effective cooperation, because it needs people with different division of labor-design, development, marketing, * * * to work together. However, they think differently, work differently and even have different languages. So, they need some help. 6. Pay attention to the traffic of the website. By observing the activities of visitors-where they came from, what they visited, how long they stayed and when they left, we can know which part of the website is working or not. 7. Continue to develop your website. After the website was launched, the real work has just begun. You should pay attention to its usage (see 6) and gradually modify it to better meet the needs of users. 8. Ensure the usability of the website. This is an equation that has been tested countless times: the easier your website is to use, the more people will use it. So, if you want to gain more motivation, make sure your website is simpler and more direct: obvious choices, clear names, and follow users' habits. 9. Test, test and test again! When a website is used by different browsers or different users, the result is unpredictable. So, be sure to test it before putting it into operation! Test the design and technology of websites on different systems. Also, test its usability: Can users understand your website? Can they achieve their goals? 10, keep in touch with users by email. Users always visit your website on the premise of remembering. Email is the best way to remind them. No matter what kind of website you have, email is the best way to attract visitors. But remember: grasp the appropriate point of reminding or harassing, and don't overdo it! 1 1 to ensure the focus of the website. It is also easy to think of 1000 things that can be done with unlimited time and resources. However, more is not necessarily good. From the user's point of view: a good website should be a simple website first, and gilding the lily will only bring trouble. 12, the speed of website access is very important. If the pages of the website load too slowly, even if you do well in other places, it will be in vain.
Edit this paragraph B2B electronic trading market
Refers to the e-commerce service platform provided by the third party. As long as both parties pay a certain commission fee, they can trade on the platform. The provider of the platform only acts as an intermediary service and does not participate in the transaction.
Classification of B2B Electronic Trading Market
According to the level of service provision, it is divided into simple information service provision type; All-round service providers are classified according to the scope of service objects: (1) horizontal market: enterprises serving multiple industries at the same time; Vertical market: gather the upstream and downstream manufacturers in a specific industry together, so that manufacturers at all levels can easily find material suppliers or buyers. (2) Open the market: welcome all enterprises involved in the transaction; Proprietary market: restrictions on the qualifications of enterprises participating in transactions are often initiated by one or several leaders of the industry.
The most basic function of B2B electronic trading market
1) provides supply and demand information services for online transactions between enterprises; 2) Providing additional information services; 3) provide services to support transactions; 4) Provide customer management functions
Value chain of B2B electronic trading market
Basic providers of e-commerce: including infrastructure providers, encryption and authentication service providers and technology platform providers. Service providers: including application service providers, content providers and trade community system integrators, providing system integration technology at various stages, or helping enterprises to reorganize business processes and better serve enterprises.
Business model of B2B
Catalogue, auction, transaction and community.
Edit this paragraph B2B e-commerce platform optimization problem
Website optimization has become the basic network marketing strategy of B2B e-commerce websites. Because B2B e-commerce websites have obvious B2B industry characteristics, B2B website optimization is facing the unique problems of B2B websites.
1) comprehensive questions.
The structure of B2B website looks very simple, which is nothing more than the main columns such as supply information, procurement information, product library and enterprise library, as well as the classification of different industries and different product categories under each column, and the corresponding information is released to the corresponding classification. However, in fact, the classification method of B2B websites is very important for the overall optimization of websites. Unreasonable classified catalogue will cause comprehensive problems such as users' difficulty in obtaining website information, search engines ignoring secondary columns and secondary column information, and low PR value of websites. According to the experience of new competitiveness in B2B website optimization research, the problem of setting columns and classified directories in B2B websites is more prominent.
2) A large number of newly released information cannot be included by search engines.
With the increase of supply and demand information, a large number of newly released information is constantly updated, but many new information has been scrolled to multi-level directories before being included in search engines. Due to the unreasonable design of website structure, even if all pages are converted into static pages, information may still not be collected by search engines.
3) Constraints of dynamic web pages.
Leading websites have realized the static processing of all information through website optimization and transformation. But up to now, there are still a large number of websites that use fully dynamic webpage technology, and even the main columns and sub-columns are dynamically generated. Such a dynamic website has been unable to gain any advantage in the natural retrieval results of search engines. Even if a webpage is included in a search engine, it is difficult to gain any advantage over other static webpages with similar content. As a result, fewer and fewer visitors are brought by the natural retrieval of search engines.
4) The design of webpage title and the relevance of webpage content.
In the website where the content is edited by the website maintainer, the design of the page title and the correlation between the page title and the page content can be well controlled. However, in B2B industry websites where users publish information by themselves, the problems of unprofessional page title design and low correlation with page content are more prominent. The consequence is that not only the supply and demand of information content pages have no competitive advantage in search engines, but even the performance of the whole website may be affected. This is described in "Low-quality Web pages in search results of search engines and their causes analysis". There are many problems in the optimization of B2B e-commerce websites. In addition to the basic elements of the website that are not considered in website optimization, there are also various problems caused by improper operation of B2B website technicians who are exploring website search engine optimization. Many problems have become incurable diseases over time, which not only fail to achieve the purpose of website optimization, but also cause more problems on the website.
Edit the cost portion of this paragraph.
1. Technical cost
The technical cost of e-commerce includes software and hardware cost, learning cost and maintenance cost. E-commerce is the product of the combination of various technologies. Expensive investment, complicated management and high maintenance cost make some enterprises that lack system, technology and talents flinch.
2. Safety cost
In any case, the security of transactions is always the primary concern of people. How to ensure the fairness and security of online transactions, the authenticity of the identities of both parties, the integrity of transmitted information and the undeniable nature of transactions has become the key to promoting e-commerce.
3. Logistics costs
The most difficult thing to solve in e-commerce is logistics distribution. Logistics distribution is an important and final link, the goal and core of e-commerce, and it seems to be an important measure to measure the success of e-commerce.
4. Customer cost
The customer cost of e-commerce refers to the sum of the expenses spent by customers on online transactions, such as surfing the Internet, consulting, paying until the final goods are in place. This is a completely network-dependent service. As long as consumers enjoy this service at the beginning, they have to bear the minimum cost of several yuan per hour, not including the cost of purchasing corresponding hardware equipment and learning.
5. Advertising expenses
The advertising cost of e-commerce platform refers to a series of ways that the e-commerce platform developed by enterprises needs to spread to people, such as the cost of information portal, TV, media, newspapers and broadcasting.
Edit the profit model of this B2B website.
According to the Survey Report of Industry E-commerce Websites in China, from 2002 to 2006, the number of domestic industry E-commerce Websites continued to grow at a high speed, with an average annual growth rate exceeding 15%. At present, there are more than 65,438+0,800 e-commerce websites, of which 565,438+0.22% were profitable in 2006. Among them, 45.75% of the industry e-commerce websites achieved one-year profit, and 5. 19% websites achieved six-year profit. The main ways of website profit are: enterprise profit model.
(1) membership fee
Enterprises participating in e-commerce transactions through the third e-commerce platform must register as members of B2B websites and pay a certain membership fee every year to enjoy various services provided by the websites. At present, membership fees have become the most important source of income for domestic B2B websites. For example, Alibaba's website charges two kinds of membership fees: China suppliers and Chengxin Tong. China supplier membership fee is divided into 40,000 yuan and 60,000 yuan per year, and Chengxin Tong membership fee is 2,300 yuan per year. The first year fee for each member of China Chemical Network is 12000 yuan, and the annual comprehensive service fee thereafter is 6000 yuan; China, hardware dealer, membership fee 1580/ year.
(2) Advertising expenses
Online advertising is the main source of profit for portal websites and the main source of income for B2B e-commerce websites. Advertisements on Alibaba's website are charged according to their location on the home page and the type of advertisements. China Chemical Network has pop-up advertisements, floating advertisements, banner advertisements, text advertisements and other forms for users to choose from.
(3) Bidding ranking
In order to promote the sales of products, enterprises hope to rank themselves in the top position in the information search of B2B websites. On the basis of ensuring the accuracy of information, websites will adjust the ranking order according to the different fees paid by members. Alibaba's bidding ranking is an exclusive search ranking service for honest members. When a buyer searches for supply information in Alibaba, the information of the bidding company will rank in the top three of the search results and be found by the buyer at the first time. The chemical search of China Chemical Network is a chemical professional search platform based on the world's largest chemical website. It searches nearly 200,000 chemistry and chemistry-related websites around the world, with a total of 50 million pages. At the same time, the ranking order of enterprises is determined by means of search bidding.
value added service
B2B websites usually provide enterprises with some unique value-added services besides trade supply and demand information, including enterprise certification, independent domain name, industry data analysis report, search engine optimization and so on. For example, spot certification is a special value-added service in the electronic industry, because electronic buyers usually pay more attention to inventory. In addition, the Google ranking promotion service of electronic models is a kind of search engine optimization. Platforms like seekic have this value-added service, and enterprises are interested. Therefore, according to the particularity of the industry, we can dig deep into the needs of customers and then provide targeted value-added services.
(5) Offline service
It mainly includes exhibitions, periodicals and seminars. Through exhibitions, suppliers and buyers communicate face to face, and ordinary SMEs prefer this way. Periodicals are mainly information such as industry information, and advertisements can also be implanted in periodicals. Globalsource's exhibition has now become an important profit model, accounting for about one-third of its revenue. The offline exhibitions and procurement meetings held by ECVV International Trade Network have also achieved good results.
(6) Commercial cooperation
Include advertising alliance, that government, trade associations and traditional media. Advertising alliance is usually an online advertising alliance, and Amazon has achieved good results in this way. However, in China, affiliate marketing is still in its infancy, and most websites are still unfamiliar with affiliate marketing. There are several mature advertising alliance companies in China: Baidu Alliance, Google Alliance and so on.
Four standards that must be followed in editing this B2B e-commerce platform.
First, the aesthetic of the website is not to attract people's attention by dazzling and weird, but to display unique commodity information and services in a professional way, which is in line with the public aesthetic and has artistic highlights and can impress potential customers at the first time. Second: Usability Usability focuses on how to make users search, compare and handle more conveniently and get a good user experience. Third, the content is to explore the potential customer needs of customers, provide the most valuable information for potential customers, guide and educate customers on how to choose and identify goods, make customers believe that these information and services are enough for them to take action to buy, and provide the most commercial website structure layout. Fourth: SEO search engine optimization website optimization, the correct use of various design elements, so that search engines are easier to crawl and enhance the marketing value of the website. To sum up, website construction plays an important role in B2B e-commerce enterprises, and it is the most convenient and intuitive way for customers to know about enterprises. An enterprise website with aesthetic, content, practicality and marketing value has more strategic significance in the internet economy of e-commerce and online shopping with user experience as the core. B2B enterprises must choose suitable website construction service providers and tailor personalized marketing websites suitable for their own industries, products and brand styles.
Edit this paragraph B2B e-commerce website SEO research
SEO definition
SEO (search engine optimization) mainly works to understand the characteristics and working principles of various search engines, and on this basis, optimize and improve the web pages to improve their ranking in search engines, thereby further increasing the number of visits to the website and ultimately enhancing the sales or publicity capabilities of the website. Applying SEO to B2B e-commerce platform, on the one hand, is to strive for a higher ranking in the website platform, so that customers can easily see the goods provided by the website when searching for a keyword to find goods in B2B website; On the other hand, through the use of SEO, I hope that my products, supply and demand information and company introduction published on B2B websites can rank better in major search engines. When potential customers look for suppliers through Google, they can quickly find relevant links.
Development Status of B2B E-commerce Websites
B2B refers to the field of a market, and refers to the marketing relationship between enterprises. B2B based on Internet is developing very rapidly. At present, there are as many as 25 industries involved in B2B production and operation, mainly including computer electronics, electronic solutions, finance, telecommunications and other industries. Domestic well-known B2B websites include Alibaba, global sources, Hebei Business Network, HC Network, China Manufacturing Trading Network, China Manufacturing, Dragon Guide and other professional B2B e-commerce trading platforms. The marketing methods of B2B e-commerce websites include search engine optimization promotion, strong advertising promotion and mailing list promotion. Among many marketing methods, website optimization is the most basic marketing strategy, and the most important parameter that determines the ranking of website search engines is the value of PR(pagerank). The PR value of websites ranges from 1 ~ 10, and general websites with PR value above 5 can achieve better search efficiency. The PR value of ECVV foreign trade platform is 6, which is worthy of reference. However, the survey of domestic B2B e-commerce websites shows that up to 46. 1% of B2B websites have PR values equal to or less than 3, which leads to poor search results. The low PR value of the website indicates that there is something wrong with the website. Investigating the current situation of B2B e-commerce website construction, the existing website optimization problems are mainly manifested in the following four aspects: 1) unreasonable website columns and product classification settings; 2) The newly released information cannot be included by search engines; 3) Constraints of dynamic web pages; 4) The design of webpage title and the relevance of webpage content. There are many technical problems to be studied and solved in the optimization of B2B e-commerce websites. B2B website technicians need to constantly explore and improve in the process of website construction optimization, so as to improve the service quality and competitiveness of the website in the same industry.
Edit this paragraph B2B e-commerce platform site company selection.
There is an old saying: "If a worker wants to do a good job, he must sharpen his tools first." For the long-term development of the company or enterprise, please carefully choose a website design company with trustworthy reputation and strength. So how should we choose a good website design company? There are many companies providing website construction services now, and this industry is developing very fast, so there are many non-professional formal companies. Therefore, for the majority of users, how to choose a website design company should be cautious. The following points can be considered: 1. Have a fixed office space. You may have encountered this situation: when you ask to visit the company that makes your website, the other party will find various reasons to evade and try to stop you from going, but at the same time promise you various services at a price far below the market price. It is conceivable that those internet companies that don't even want to tell their customers the location of their own companies and dare not let customers visit their own companies must be fraudulent companies. Without sufficient office environment and technical strength, their promises can only become unrealistic castles in the air. 2. Having many years of experience in website design, we don't deny new things, but if we think about it in the long run, we suggest you choose a company with many years of experience in website design. On the one hand, they will consider more things in the process of website design and better understand the needs of customers; On the other hand, such companies have accumulated a large number of customer groups and will not go bankrupt easily. 3. The standard of the Internet company's own website As a professional website construction company, if your company's website is in a mess, will you still believe how powerful they are? If you can make do with your company's website, do you expect them to be more responsible for you? 4. The opinions of people you trust and know about the network industry and technology. With the development of the Internet today, the quality of the website has long been determined by whether there are many animations on the webpage, whether the colors are bright, and whether there are superficial things such as sound and video. Background management technology, real-time information updating technology, traffic statistics and analysis technology, online communication technology and so on are the keys to support the normal operation of the website. Of course, many people may say that their company has these things, so you should keep your eyes open: were these things developed by their company? Can you constantly upgrade and update? Is the technology advanced, reliable and practical? 5. The ratio of technical personnel to business personnel in network companies. If a website construction company is a salesman, it is necessary to pay attention to the moisture of the website quotation. Because salesmen are the foundation of a company, they will definitely get a large number of orders in return, so a reasonable ratio of technicians and business personnel will ensure that customers' expenses are really used in website construction. 6. Website case, don't just look at your own website. Because some website production companies have their own websites designed and produced by others. In the website case, only small screenshots can't explain the problem. Be sure to have an official link to the customer's website, and be sure to look at the customer's website. Because the interface of the general website has shrunk and looked good, many details are even more invisible; Also, you can know the speed of the website by actually visiting the website made by the company for customers. These are also important links to test whether the website production company is meticulous, because a good website is not only about design, but also about whether the page production is serious and responsible, and whether the pictures are as small as possible under the premise of ensuring the effect, so as to improve the access speed of the website. 7. Don't believe those companies that do everything, even the nonsense of free maintenance for life. They may just want your list, regardless of the service, so they can promise you at will. 8. Website quotation can't just look at website quotation. A website with a medium scale or above needs not only a quotation, but a comprehensive website planning scheme. The quality of website production must be related to the cost. Too low a quotation cannot provide excellent website design, let alone guarantee the quality and service level of website projects. Many people are engaged in or claim to be able to build websites, including self-taught students, but the experience of developers is very important, and a certain project management implementation process is needed to successfully complete the construction and release of websites, so the gold content of websites is also very different. When choosing a website development company for cost comparison, we should compare the "cost performance", that is, whether you can get the best effect at the same cost. 9. What professional B2B website construction companies are there in Shenzhen? According to incomplete statistics, there are more than 2,000 companies doing websites in Shenzhen, and dozens of them specialize in B2B website construction. If we say that it is a professional B2B website construction company, Shenzhen Yingke Creative Network Technology Co., Ltd. is a professional e-mall website production company in the field of B2B website construction at present, and the B2B websites produced by Yingke Creative have achieved good market effects in many fields in Shenzhen. No internet company is the best. Only by planning the B2B website well in the early stage can we make a professional B2B e-commerce website!