Extended data:
Stock housing marketing refers to the activities of selling and promoting the houses that have been built and lived in the real estate market. Compared with the new housing market, the stock housing marketing has some unique characteristics.
1. Object characteristics
The object characteristics of the stock house refer to the state of the house itself. A stock room is a house that has been built and inhabited. Therefore, the object of stock housing marketing is the existing house, not the newly built house. This means that the marketing of stock houses needs to consider the actual situation of houses, such as their geographical location, building structure, service life and living conditions.
2. Customer characteristics
The customer characteristics of stock house marketing refer to the characteristics of people who buy stock houses. Because the stock room is a house that has been occupied, the customers who buy the stock room are often people who need housing urgently, such as young people and families. In addition, customers who buy stock houses often have higher requirements on the geographical location, living environment and supporting facilities of the houses.
3. Characteristics of market competition
The market competitive characteristics of stock house marketing refer to the competitive relationship between different houses in the same market. Due to the huge number of stock houses, the marketing of stock houses is facing fierce competition. In this case, real estate agents need effective marketing strategies, such as accurate housing information and quality services, to enhance the competitiveness of housing.
4. The characteristics of marketing tools
The characteristics of marketing means of stock house marketing refer to the promotion means adopted by real estate agents. Due to the customer characteristics and market competition characteristics of stock houses, real estate agents need to adopt various marketing methods, such as network promotion, on-the-spot house inspection and holding activities. To attract customers and improve the exposure of the house.
5. Service function
The service feature of stock house marketing refers to the purchase service provided by real estate agents for customers. As the stock room is for self-use, real estate agents need to provide customers with comprehensive housing services, such as housing information consultation, housing loans, property transfer and so on.
Generally speaking, the characteristics of stock house marketing include object characteristics, customer characteristics, market competition characteristics, marketing means characteristics and service characteristics. These characteristics determine that accurate and effective marketing strategies should be adopted in the marketing of stock houses to provide customers with quality services, so as to enhance the competitiveness of housing and meet customers' demand for housing.