1, baidu promotion's presentation, click and click rate, click price and consumption. From these data, we can see the exposure rate, fierce competition and traffic of advertisements.
2. baidu promotion's visit times, visitors, bounce rate, stay time and other data, we can see the browsing behavior of Baidu advertisement from advertisement click to website arrival, from which we can see the experience and attraction of the website.
3. Visitors' conversion data, including consulting volume, conversion volume, order volume, and calculation of consulting cost and conversion cost, are used to calculate the return on investment in baidu promotion, which is also the purpose of baidu promotion.
Remarks: When making a table, you can display a series of data of keywords from presentation to transformation in the table through one line, which is simple and clear, and you can also check which link has problems at any time, which is convenient for adjustment and optimization.