As an independent institution, third-party asset management is not a fund company, a bank or an insurance company, but stands in a very fair position, strictly analyzes its own financial situation and asset management needs according to the actual situation of customers, and scientifically allocates various financial instruments in the personal asset management plan.
The essence of tripartite wealth management company;
The boss of the third-party independent financial advisor is the customer. As employees, it is entirely based on their own interests. The speaker shared his own experience, conveyed the concept of happy financial management, satisfied people's desire for financial management knowledge, and was very different from financial institutions selling products under the guise of financial management. However, because service providers need more professionalism and the threshold for providing services is relatively high, it is difficult for ordinary investors to use professional tripartite financial services.
With the continuous emergence of Internet technology and mobile Internet technology, it is gradually possible to reduce service costs and provide high-quality services. Nowadays, with the continuous growth of personal wealth, asset management is no longer limited to state-owned enterprises and institutions. Personal asset management has begun to take shape, and the demand is increasing. Personal asset management is a popular management method, that is, personal financial services. Third-party financial management first appeared in the United States, Canada and other countries. The third-party wealth management market in Hong Kong began to develop 10 years ago, while the mainland of China is still in its infancy. Third-party financing is the inevitable product of the development of financial intermediary market.
Generally, it is a comprehensive financial planning service provided by independent intermediary financial consulting institutions. Based on a neutral position, it does not represent any institutions such as insurance companies, fund companies and banks. , but only the interests of individual consumers. This financial planning service covers a wide range, including investment planning, risk management planning, tax planning, cash planning, consumption expenditure planning, pension planning, property distribution and inheritance planning. According to customers' individualization, diversification and long-term financial needs, tailor-made financial planning scheme for customers.
Third-party financing is the value core of financial mixed operation or financial cross-marketing Therefore, the professional ethics and integrity of professional financial planners are very important for putting forward financial plans from a neutral position. Why choose a third-party financial management?
The advantages or characteristics of third-party financial management are:
First, it has changed the traditional sales model of financial products and completely followed the principle of neutrality centered on the interests of customers. Due to the neutral nature of the third party, the service focus of the third party financial management has shifted from product orientation to customer service. At the same time, according to the customer's life cycle needs, we will provide customers with all-round financial services and focus on establishing long-term, stable and mutual trust customer relationships with customers.
Second, humanized and personalized financial services. Third-party financial consultants provide overall financial planning strategies and solutions from the customer's point of view, with the customer's interests as the guide and the goal of maintaining and increasing the value of customer assets.
This kind of financial planning often involves funds, insurance, securities, trust, taxation and other aspects. , so as to maximize the interests and value of customers. Therefore, third-party financial management helps customers make a long-term executable plan, with the focus on customization and personalization. The key to providing personalized service for customers by third-party financial management lies in its independence, openness and fairness.