1. Select keywords: First, the enterprise needs to determine the keywords that the target customers may use, and these keywords should be related to the products or services of the enterprise. The choice of keywords should be targeted in order to attract potential customers.
2. Set the promotion plan: enterprises can set the promotion plan according to their own needs and budgets. Including setting daily budget, keyword bidding, promotion area, etc. Flexible control of promotion investment to obtain higher returns.
3. Preparation of promotional information: Enterprises need to prepare attractive promotional information, including title, description and website. The information should be concise, highlight the advantages of products or services, and guide potential customers to click.
4. Submit for review: submit the promotion information to Baidu for review. After the approval, Baidu will display the promotion information in the appropriate position of the search results.
5. Monitoring and adjustment: Enterprises need to regularly monitor the promotion effect, and know the data such as the number of visits and consultations. According to the data feedback, timely adjust the promotion strategies such as keywords and bidding to obtain better results.
In a word, baidu promotion is an effective means of network marketing, which can help enterprises attract potential customers and enhance brand awareness. To achieve a good promotion effect, we need to pay close attention to data feedback and constantly adjust and optimize the promotion strategy.