Corporate logo is an important element in corporate brand promotion and various marketing activities. Its function is to guide potential customers to recognize and impress corporate image, which is of great significance in the fierce commercial competition. The following are the basic steps about how to design the company logo:
1. Understanding the enterprise:
Before designing the corporate logo, we must carefully understand the core attributes and characteristics, ideas and products of the enterprise, and also need to conduct in-depth analysis of the industry and competitors to establish the differentiated advantages of the enterprise. This step is the most important link in the design process.
2. Creativity:
Then, the design team can develop ideas and propose creative solutions according to the company's culture, ideas and attributes. This stage needs a versatile designer who can combine text information with visual images and creatively imagine the best annotation of the brand.
3. Sketch and preliminary design layout:
Once you have some good ideas, start drawing the first draft; By modifying, adjusting and simplifying from a large number of alternative sketches, the initial presentation effect is achieved, and the top-level alternative model is selected to deeply modify the design. Ensure the clarity and harmony of fonts and the coordination and recognition of colors. Be sure to try all options as soon as possible.
4. Determine the options:
After completing the preliminary design, the design team needs to communicate with customers and make a choice together. This stage is very important, because determining the specifications may affect the brand image, and it should not be too much trouble. Need to consider several major signs, including the actual potential demand factors in the future. The final decision can be made through market testing and user feedback.
5. Beautify/perfection:
After the logo design is completed, it needs further modification and beautification. While the design team cooperates with customers to optimize the decided logo, we also look at how to use publicity design in various websites and marketing environments. This process includes process strengthening, color correction, proportion adjustment and even setting the content of the agreement, summarizing various factors and improving the quality of details.
6. Inheritance and unification:
Ensure that the logo can accurately conform to the corporate image and be effectively disseminated. A good logo can not only represent a company's products, but also the sound design of similar desktop handheld devices must be promoted and managed by the corresponding test operators. This process also needs to match various experts and publicity resources to ensure the stability and continuity of use.
In short, designing a good corporate logo needs to follow a systematic design process, pay close attention to users' needs, market trends, and the company's own culture and attributes. For any company, a unique brand identity is a necessary prerequisite for continuous progress and development.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.