First of all, work hard on the decoration, highlight the advantages of your store, fully arouse the curiosity of guests, attract customers and generate interest, so that guests will involuntarily stay.
Second, some goods are sold at ultra-low prices, which are drained by "group"
(1) Big Bargaining+Small Pintuan
Choose popular goods with higher store prices, and take large discounts, such as 50% discount, 30% discount or even 1% discount, and set up 20-50 bargainers according to the discount. For example, strawberry cakes in 79 yuan can be bought by 20 people at a 50% discount; If you want to spend 0.0 1 yuan to buy a cake with an original price of 239 yuan, you need customers to invite 99 people to bargain.
(2) small efforts to fight together
The "small effort" here refers to the low unit price of products and the small number of people. In the circle of friends, colleagues or friends around us are used to doing "micro-communication". For example, if you choose afternoon tea around 20 yuan, you can make a "two-person group" with a discount of 20- 10, so that customers can experience the discount, and you can also make a round of "micro-communication" on new products.
Third, issue vouchers.
If you buy their dessert, if the price exceeds 5 yuan, they will give you 2 Qian Qi vouchers, which can only be used for the next 5 yuan shopping.
For a consumer, if he spends 6 yuan to buy a catty of peach cakes and then receives a voucher from 2 yuan, the customer will think that he only spent 4 yuan to buy 1 catty of peach cakes. This price is very attractive.
Fourth, food creativity, creating a unique selling point.
People like novelty. They can make desserts into different patterns. Every week, some special desserts come up with new tricks, which are different from other dessert shops, such as unusual packaging or unconventional use methods, to arouse users' desire to buy. You can use short videos to promote drainage and let consumers take the initiative to shoot food videos. You can encourage consumers to take some videos by giving gifts by taking videos and enjoying discounts by taking videos. If the gift is popular or the discount is strong enough, I believe no one will refuse it, and these young consumers are happy to share their videos with their friends, which is equivalent to secondary communication.
5. Find interesting shop assistants to build online celebrities and package brand people.
In Tik Tok, many merchants in Tik Tok invited bloggers to try, which made the new store quickly popular. However, there is too much room for wasting money. The best way is for merchants to package their own brand personnel, and online celebrity clerk can bring a lot of traffic to the store.
Six, cooking performance
No matter what form it is, food has always been a favorite content. The cooking process of some restaurants can be photographed, which not only evokes the desire of netizens who watch videos to try, but also makes consumers feel that the food is very safe and hygienic. Cooking videos can be divided into two directions, one is a dessert food video with beautiful painting style, and the other is a cool video of the master showing off his skills.
Seven, share family practical tips
If you are a chef, you can share practical tips for your family, such as product practices, cooking skills and so on. Long-term content output will establish an authoritative image in the audience's mind, and the audience's acceptance is relatively high when marketing later, and consumers are more willing to buy your products.
Eight, maintain old customers
Merchants need to establish good relations with old customers. Every day, customers who spend a lot of money in the store are pulled into a WeChat group and printed on the color pages of their products. Customers who participate in scanning QR codes can enjoy discounts and other activities.
Always adhere to the "integrity-oriented" business philosophy, so as to be people-oriented and operate with integrity.
Win customers' goodwill with high-quality service, attract customers' attention, and constantly establish good reputation and influence.