In the next five years, China's charity system will change from administrative mode to market mode, and the charity market will play a fundamental role in the allocation of charity funds. Marketization of public welfare has become an important trend of charity development under the existing system. To change the management of charities, it is useless to rely solely on appeals. Only by challenging the administration with marketization can we establish market players and participate in the competition of charitable resources.
In this process, it is necessary to set up various market elements, including public welfare finance, which requires a lot of capital investment; Including public welfare marketing, we must not only do things well, but also shout them out loudly ... Since last year, public welfare marketization has become a torrent. Although there are many limitations and problems, it has become a relatively objective development process.
Second, folk, organization and specialization.
With the advent of public welfare marketization, the government has been simplifying administration and decentralizing power, and more and more ordinary people are participating in public welfare charity, which will further democratize; On the other hand, as the policy becomes more and more open, more charitable organizations are registered and established, and the number of charitable organizations is also rising. In the process of socialization and organization, charitable organizations require continuous improvement of efficiency in order to win more credibility, which naturally leads to specialization.
Third, the rise of foundations.
Since 2004, the government's purchase of services has provided important resources for the development of public welfare undertakings. However, in the process of marketization, organization, folk and specialization, if NGOs rely on the government to provide resources, it is not conducive to their independent development. In this environment, the rise of foundations is a natural trend, and it will gradually become a very important provider of charitable funds together with the government and international institutions.
Fourth, the emergence of support institutions.
In the next five years, there will be a series of supporting institutions, including design, evaluation, consultation, capacity building, exhibition and even social venture capital services. The appearance of these supporting institutions means the formation of public welfare industry, and gradually create a relatively complete ecosystem.
5. Teenagers and children, community development and medical rehabilitation are hot investments.
With the development of charity, teenagers, community development and medical rehabilitation will be hot areas of public investment. Social organizations with higher maturity gather in these three areas, which can attract more social capital investment.
Six, community funding will become an important way to use charitable funds.
At present, people pay more and more attention to the community. Flexible small-scale community funding has become an important way to use charitable funds, community foundations will become an important carrier, and the funding model will become the main way for foundations to cooperate with social service organizations.
Seven, a large number of public welfare funds will turn to the west.
Local experience will still lead the way of charity in China, and Beijing, the Pearl River Delta region, the Yangtze River Delta region, especially Zhejiang, Jiangsu and Shanghai will become more active regions; With local drive, a large amount of funds will turn to the west.
Eight, the principle of the rule of law will be widely promoted.
The principle of rule of law is likely to be widely promoted in the field of charity, and charities will gradually establish norms through legislation, and the contractual spirit of non-profit organizations will be further emphasized.
Nine, the Internet plus public welfare
Charity will enter the era of mobile internet, which was well reflected in the recent 99 Public Welfare Day. Many public welfare projects may have raised a lot of money before they are implemented. This kind of thing can only happen in the internet age. Internet thinking will profoundly affect the way of thinking in the field of charity. At the same time, the charity information platform breaks the boundaries of time, space and industry, and promotes the specialization, standardization and normalization of public welfare resources.
X. Charity will trigger a series of social governance system reforms.
Charity will trigger a series of social governance system reforms in the next five years. Deliberative democracy may become the main communication mode of non-profit organizations, and at the same time, the government, market and social organizations will form a large-scale cross-border Multi-governance model is a very important concept.