In the past, there were many recites from the new forces of car-making, such as internet marketing, and traditional autobots reinvented cars, among which Weimar and Aichi were typical. However, Weimar and Aichi are very different now. According to public data, the cumulative sales volume of Aichi in China in 2020 and 20021year was only 2,600 vehicles and 301vehicle respectively.
Just a few days ago, U6, the second product of Aichi Automobile, opened without warning. U6, which should have been strengthened, didn't splash a splash when there was no successor for its own products. Perhaps for Aichi now, falling into a vicious circle is an acceptable ending.
And Aichi Automobile's latest changes in industrial and commercial information, such as the Company Law, have brought Aichi to the bottom. Among them, the founder of Aichi Automobile resigned as the company's legal person and CEO, and Chen took over after the change. At the same time, Wang,, and Wu Jing, executive directors of the senior management team, withdrew and added Jin Xin and.
Whose love is the pool? In fact, in Aichi Automobile official website, Chen became CEO of Aichi Automobile and CEO of the company, and the founder became the president of the company again. The key information of this change is that Wang Wei is CTO and manager of technical center of Aichi Automobile, co-founder and CEO, and Jason Wu is executive vice president.
Among the newly added executive directors, Jin Xin is a veteran of Aichi Automobile, and has been serving as senior vice president and chief marketing officer of Aichi Automobile. Zhang Yang once held the position of key management method in several companies, and was the senior vice president of Shanghai Weilai automobile industry development trend. It can be seen that in this retreat, the former Aichi senior management team left the scene one after another, and Aichi Automobile entered the investor period from the traditional autobot period.
At the beginning of this year, Aichi Automobile received a new round of financing, and the financing party was Dongbai Group, a subsidiary of the incumbent boss Chen He Group, with a financing amount of hundreds of millions of dollars. Since the end of 20 17, Chen has participated in several rounds of financing for Aichi Automobile. He is also the CEO of Shanghai Zhongtong Ruide Investment Group Co., Ltd. and the CEO of Shanghai Wanxiang Automobile Manufacturing Co., Ltd.
In response to this personnel adjustment, the CEO of Aichi Automobile said that Chen has many years of experience in automobile investment and management. The new equity financing and the arrival of the team have also created new development momentum and commercial market prospects for Aichi, and comprehensively improved the company's market channels, group management and control, customer experience and digital development.
It can be seen that Aichi Automobile, which once had equity financing of over 10 billion yuan, is now short of money, and Chen Chenggong, who brought capital into the market, took over. Although Chen also owns a car management company, he is good at capital management.
Earlier, it was reported that due to the sensitive recognition of changes in the equity investment market and market information, Chen led the team to achieve fruitful results in the field of PE/VC and secondary market asset investment in recent years. The main business of the company under his jurisdiction includes military industry, vehicles, real estate, IT Internet technology, physical and mental health, finance and other industries.
However, according to the survey data, Fu Qiang owns some shares in Kaijiu Investment Management Co., Ltd. and * * Qingcheng Kaiwei Capital Management Partnership (Limited Partnership) in Ningbo Meishan Bonded Port Area, so he became the controlling shareholder and the biggest beneficiary of Aichi Automobile with 12.8768% of the beneficiary shares and 33.4342% of the voting rights.
Nevertheless, it is still difficult to cover up Fu Qiang's predicament. Aichi Automobile, once called "China Tesla", is now facing a more difficult situation than when it was first built. After the introduction of a new round of financing, the senior management team suffered heavy losses and its dominant position changed again. Aichi is bound to enter a new round of transition.
In the automobile market, there is a lot of news about the merger and acquisition of automobile companies by external investors, but there are two typical examples. One is China Ping An's acquisition of shares in car home Forum. At that time, people who intensified contradictions in many aspects were well known, but now car home Forum is still the top company in this field. The other is that Jiangsu Shenshang entered Zhongtai Automobile. Almost a year has passed, and Zotye still has no waves.
Therefore, whether it is the change of ownership or the size of dominance, it ultimately depends on the purpose and countermeasures of investors to make the company bigger and stronger. At the same time, it also depends on the overall strength of the company invested by shares. Only when the overall strength of car home Forum is strong can it move forward. Enterprises like Zotye Automobile can only make things happen.
Where is the way out? Looking back at the current situation of Aichi Automobile, it is indeed competitive and rising. In China's consumer market, Aichi Automobile's sales volume is as stated at the beginning of the article. Therefore, Aichi Automobile has gradually gathered in Zhangjiagang, Jiangxi, Chengdu, Jiangsu, Chengdu, Sichuan and Zhengzhou, Henan, but it has not made progress.
In fact, since 2020, Aichi has been a long-standing problem, and there have been various news events such as arrears of dealer accounts, arrears of employee year-end awards, and resignation of many executives. When the situation abroad is not good, we will gradually enter the international market. May this year marks the second anniversary of Aichi Automobile's sailing. In the official publicity plan, there is no mention of actual sales. Generally speaking, it's more thunder than rain.
In sharp contrast with the current situation of Aichi Automobile, it means that China's new energy automobile market has shown a blowout growth in recent years. With the continuous improvement of the market, the new forces represented by Weilai Automobile, Liang Xiao, Idealization, Nezha and Zero Run have achieved large-scale delivery and made their own excellent delivery results.
This new army, which started very early, has many traditional autobots to recite. Why did this happen? One of the most important reasons is that it has no own characteristics. In the promotion of Aichi's first car U5, the product strength is basically considered, but it is precisely because of this professional and refined display that consumers can't remember a powerful commodity point.
How do other new forces make cars do it? The humanized service of Weilai Automobile, the assisted driving of Liang Xiao, and the most ideal precise positioning. Even Nezha concentrated on sinking the market, Weimar only stared at gasoline cars, and zero running could find a cost-effective route, while Aichi completely lost the initiative in this respect.
The other is the commodity level. In five years, Aichi still has only one car for mass production and sales, which shows that Aichi has obvious weaknesses in capital, product research and development, manufacturing, overall planning and outstanding talents. Therefore, it is also a test of investors' carefulness. Where is the future? Someone must step forward to lead the way.
Judging from the current situation, Aichi's greater expectation of achieving a breakthrough seems to focus on the second production model U6. However, it should be noted that according to the overall plan, the time to market of this new car is scheduled for the end of last year. However, after the company introduced new capital, the new senior management team is reorganizing the delivery plan of Aichi U6.
Love is changing, which is also fortunate, but other new forces making cars are also evolving. In 2022, several new forces overhead will build cars, and new technologies will be carried out on a large scale. After Aichi U6 enters the market, it will only face many more powerful enemies. About whether we can break through? The change is still great.
Whether it is a traditional automobile enterprise or a new force making cars, any participant is silent and relaxed in the stock competition. Car companies such as Lifan, Baowo and Cuobao can't afford to fall to the ground at any time, while brand cars such as Baiteng and Bojun that are still lacking in product strength or have never rolled off the assembly line continue to erupt. For founders and investors, automobile manufacturing is not an industry that is very easy to realize ideals and make money quickly.