The development of Shida follows two main lines: one is product line and the other is corporate culture line. In the first ten years of Shida's development, Shida's corporate culture development mainly experienced three stages. The first stage is from 1988 to1994 when the enterprise was founded; The second stage starts from 1994 to 1997; The third stage is from 1997 to 1998. In the development of corporate culture, it has developed from simple humanized management to the combination of humanized management and institutionalized management.
The first stage: taking "people-oriented" as the purpose, put forward three original intentions of the enterprise.
1988 When Shida was first established, while struggling for survival, it also fully realized the importance of itself (people), so it first put forward "people-oriented", which has always been the essence of Shida's corporate culture. Secondly, because Shida mainly focuses on industry, it puts forward the idea of "starting a business and being good for the world" to interpret Shida's name. Then put forward "contribute wisdom to society and share benefits with the public". On this basis, three original intentions of enterprises are put forward: trying a mechanism to make intellectuals get reasonable remuneration through their own labor; Create a mechanism to quickly turn scientific research results into commodities; Establish a brand, participate in international competition, and earn money from foreigners. It can be said that from the beginning, Shida people's entrepreneurial purpose is not just to have enough food and clothing, but to create systems and mechanisms, establish brands and have lofty ideals. Attract intellectuals to start businesses and make contributions to the country.
The three original intentions of the enterprise still guide the development direction of the company today. The first intention was the direction and mechanism of the enterprise at that time, giving everyone a sense of direction and giving individuals the opportunity to prove their abilities; The second original intention is that Shida developed from the initial terminal to today's VCD and PC are all its own products, but it is very important whether the products can be quickly converted into commodities and whether a mechanism can be formed. The third original intention shows that Shida will go abroad sooner or later. Shida has opportunities as long as it has confidence, determination, internal coordination and a sense of direction.
The second stage: On the basis of "people-oriented", put forward "establishing a career by system" and determined to build China people's own famous brands.
Shida's corporate culture runs through every employee's words and deeds and every product. Shida is striving to create a corporate culture that breaks through the regional culture, so that employees can grow into China people and international people in this atmosphere. Shida strives to create a group-consistent culture, values and behavioral norms, while advocating the formation of individual characteristics. It embodies the organic combination of China traditional culture and western modern management science.
With the development of enterprises, the culture of enterprises is constantly supplemented. 1994, Shida summarized five aspects of corporate culture: First, people-oriented and establishing systems. It is not enough to regard people as the foundation of enterprise development. It should also be managed by the system. People-oriented should be guaranteed by the system, and the concept of people-oriented should be continued and spread through the system. Second, team spirit,1+1> 2。 If a person leaves the group, the chances of success will be reduced. The strength of the team is reflected in the mutual cooperation in the process of behavior and the team spirit in the process of enterprise management. Third, market orientation and technology promotion. In this respect, the development of terminals is a very successful example. In order to survive, Shida's products should be developed according to the needs of users. This experience is summed up from the early bit by bit experience. In order to meet the market demand, Shida has manufactured more than 200 versions of terminals. Fourth, quality first and sustainable management. Shida is not a short-term enterprise, but a multinational enterprise developed step by step. Therefore, products should not only be temporary and short-term profits, but also have the concept of sustainable development. Fifth, contribute wisdom to society and share welfare with the public. As soon as the enterprise was founded, Shida put forward the idea of "to achieve the goal and be good for the world", which is not only the idea of the enterprise, but also the traditional thought of China.
1995 in order to realize the faster development of enterprises, it is proposed to break through oneself and challenge the future. This year, Shida broke through the old road of product management in business thinking and embarked on a road of all-round development combining product management with capital management. 1996 put forward the idea of "building China people's own brand and doing what people think". It should be said that by 1996, the development of enterprises had strengthened their confidence, and by 1997, Shida clearly put forward "building famous state-owned brands and creating economies of scale". This is an extension of the slogan 1996, and Shida is more confident. The idea of doing great things formed Lord Shi's knowledge.
Among "people-oriented" and "institutional occupation", "people-oriented" is still the central concept that enterprises firmly grasp. However, with the increasing scale of enterprises, it is too risky to maintain the development of enterprises only by personal ability. Therefore, Shida put forward in time to standardize the development of enterprises with the system and enhance their ability to resist risks. In this way, from the first stage, we pay more attention to the realm of "people-oriented" to "people-oriented and system-oriented", and ensure the implementation of "people-oriented" corporate culture through the system, so that "system-oriented" is integrated into "people-oriented" and "people-oriented" has a more complete connotation. The promotion of this concept meets the requirements of Shida becoming a well-known enterprise group in China.
The third stage: put Shida corporate culture in a broader background and put forward "Shida Group serves the information society"
With the extraordinary leap-forward development of Shida, the rapid expansion of industry and the diversification of management, Shida needs a central concept to establish coordinates for all the business and activities of the group. The technical advantage of Shida is digital technology, which is the "core competence" of diversified development. In order to adapt to this "core competence", Shida must establish its own "core concept" to standardize the future trend.
1997 is coming to an end. Based on the accumulation of enterprise technology, strength and culture for many years, it laid the foundation for brewing new enterprise ideas. Through thinking about the history and future of Shida, this paper puts forward the enterprise orientation of "Shida Group serving the information society". It contains two meanings: first, Shida's aim is to serve the society, that is, through excellent products, perfect pre-sale, in-sale and after-sale services, perfect problem-solving solutions and personalized value-added services, users can get the greatest satisfaction in expenditure and income, which reflects Shida's mental state and behavior orientation; Second, this service does not cover everything, but has a specific scope, that is, the public and institutions that use information products in the information society.
Shida Industrial has a good framework and can be well integrated with the information society. The key point of integration is the concept of service. It shows that Shida's corporate culture not only gradually transits from humanized management to the combination of humanization and institutionalization, but also develops from internal to internal integration. There are three reasons why the service information society is put forward: First, it is the foundation for the success of main products such as Shida Terminal. Second, in the future, the profits of social services will be higher and higher, and the service needs of customers will be more and more superimposed. Third, Shida should establish the core advantages of market service in the future.
Corporate culture is a dynamic process. It is not a conservative system, but an open system. It will develop with the development of enterprises and play a role in rallying strength and guiding direction for the development of enterprises. Shida is like this.