2. Department responsibilities
Achieve the marketing goals set by the company.
Formulation, implementation and improvement of marketing strategies and plans.
Budget and control of marketing funds.
Formulation, implementation and improvement of marketing management system.
Be responsible for market research and analysis, and make business promotion plans.
Be responsible for truthfully introducing products, bidding, negotiating contracts with customers and signing contracts to ensure that the signed contracts are standardized, effective and feasible;
Responsible for regular contract review and organize the review of contracts with special requirements.
Understand the basic situation of customers and data related to enterprises, and establish and use customer database.
Responsible for the timely delivery and preservation of contracts and review records.
Responsible for the management of payment recovery.
Assist quality control department to investigate customer satisfaction.
Participate in organizing customer technical training.
Provide market dynamic information for the company's R&D project decision.
Responsible for the administrative management and performance evaluation of this department.
3. Job Description of Marketing Department
3. 1 Director of Marketing Department
Direct superior: vice president in charge
Direct subordinates: Deputy Director of Marketing Department and Assistant Director of Marketing Department.
Overview of work
Responsible for the management of the whole marketing system of the company, guide the work of all employees in the marketing department, and undertake the departmental assessment indicators.
operating duty
Work closely with engineering department, development department, production planning department, quality control department and finance department to ensure the company's market-oriented business policy.
Build, manage and cultivate the marketing team.
Coordinate the work of all regions of the marketing department to ensure the high-speed and effective work.
Responsible for the design of the company's national marketing plan.
Supervise the implementation of the national marketing plan.
Cooperate with the finance department to budget the marketing expenses of the marketing department.
Control the marketing expenses of subordinate areas.
Approve the evaluation results of conventional bidding and conventional contracts;
Organize the review of contracts with special requirements, and approve the review results of contracts with special requirements only on the delivery date.
Be responsible for supervising, assessing and deciding the rewards and punishments for the work and regional leaders, and report to the vice president in charge of the company for approval.
Have the obligation to recommend the introduction of district leaders and other talents to the vice president in charge.
Conduct irregular training for existing employees to ensure the continuous improvement of their working ability.
Participate in cooperation, discussion and meetings related to foreign business on behalf of the company.
Responsible for cooperating with relevant human resources departments to evaluate the performance of their employees.
Responsible for contacting all projects in the power industry.
3.2 Deputy Director of Marketing Department
Direct superior:
Marketing director
Direct reports:
Managers of marketing departments
Overview of work
Assist the management of the marketing director and manage the work of the regional managers of the marketing department.
operating duty
Work closely with engineering department, development department, production planning department, quality control department and finance department to ensure the smooth implementation of the contract and timely delivery of products.
Assist the marketing manager to form, manage and cultivate the marketing team.
Assist the marketing manager to ensure the high-speed and effective work of the department.
Formulation, implementation and improvement of marketing management system.
Collect, sort out and analyze market information.
Assist the marketing manager to supervise and evaluate the work of marketing personnel.
Have the obligation to recommend the introduction of district leaders and other talents to the marketing manager.
Organize irregular training for existing employees to ensure the continuous improvement of their working ability.
Responsible for cooperating with relevant human resources departments to evaluate the performance of their employees.
Cooperate with the marketing manager to formulate the marketing expense budget and expense control of the marketing department.
Organize the collection of contract money.
Responsible for the administrative management of the department.
Responsible for the timely delivery and preservation of contracts and review records.
Cooperate with technical support department in advertising, publicity and promotion.
3.3 Assistant Director of Marketing Department
Direct superior:
Marketing director
Direct reports:
Support engineers, business assistants
Overview of work
Assist the management of the marketing director and manage the work of the regional managers of the marketing department.
operating duty
3.4 Regional Manager
Direct superior:
Marketing manager and deputy manager
Direct reports:
(None)
Overview of work
Complete the regional marketing task.
operating duty
Achieve personal marketing goals.
Arrange and implement customer visits to promote company products.
Report detailed promotion plans and marketing activities.
Negotiate with users and sign marketing contracts.
Collect users' opinions and suggestions and feed them back to superiors.
Responsible for the payment of the contract.
Good control of time and cost.
Responsible for the audit and countersignature of engineering design.
Ensure that the customer's installation and service requirements can be accurately and timely communicated to the engineering department.
Organize design liaison meeting.
Responsible for the custody of customer property.
Participate in the preparation of quality plan.
Participate in organizing customer technical training.
3.5 Support Engineer
Direct superior:
Marketing Manager and Assistant Director of Marketing Department
Direct reports: (None)
Overview of work
Provide technical support to assist the regional manager to complete the sales task.
Job responsibilities are responsible for answering users' technical questions.
Responsible for technical training of users and marketers.
Be responsible for reviewing the technical scheme and technical agreement of the tender.
Responsible for the reorganization of training materials.
Responsible for collecting product operation information from regional managers and providing it to R&D department for reference.
3.6 Business Assistant
Direct superior:
Marketing manager and deputy manager
Direct reports: (None)
Overview of work
Assist the department manager to communicate with other departments, summarize information and prepare marketing reports.
operating duty
The contract has been filed.
According to the contract information, deliver the production task book to the production department and file it in time.
Deliver service tasks to the production department in time according to customer requirements.
According to the contract delivery date, notify the production department to deliver the goods.
According to the fault information returned from the site, send the quality handling contact list to the production department in time.
Prepare monthly market report according to monthly delivery, project entrustment, contract signing and remittance.