According to the search of Sogou Encyclopedia, Xiaohongshu is a lifestyle platform and an entrance to consumption decision-making. It is developed and operated by Xingyin Information Technology (Shanghai) Co., Ltd. Users can share their lifestyle, shopping experience and various notes on Xiaohongshu, and at the same time, they can browse others' sharing and get reference for consumption decision-making.
The founders of Xiaohongshu are Mao and Qu Fang. They founded this company in Shanghai on October 20 13, and are committed to making Xiaohongshu a leading lifestyle community and e-commerce platform in the world.