How should the 360 information flow be transmitted?

Information flow is based on data model, and the modeling is not accurate enough, which will directly lead to the failure of advertising! Like today's headline information flow advertisement, it belongs to the advanced intelligent channel, and does not need too many settings, so that the machine can learn to find high-quality users who meet the products to advertise! Baidu information flow and 360 information flow belong to low-level intelligent channels. We must cooperate with keyword positioning to delimit the crowd and find high-quality transformed people for advertising through machine learning! Different media platforms have different ways to present information flow advertisements. It is still necessary to compare the delivery data (AB test method), find high-quality people who belong to their own products, deliver them with high precision, and constantly optimize the materials and creative copy to achieve results.