With the help of CRM system, enterprises can do the following:
1.？ Manage customer data and help develop customers.
With the continuous development of enterprises, the number of customers will continue to increase. If customer information is not managed properly, it may lead to information confusion, and using CRM system can help enterprises manage these customer information better.
CRM system has strong automatic management ability, which can record customer information in detail, including name, gender, occupation, address, telephone number, contact person, order record, browsing situation, sales business and other specific information, thus avoiding the confusion of customer information and improving the efficiency of customer management. Moreover, these materials can be changed and supplemented according to the situation, and the customer's information can be updated anytime and anywhere to ensure the comprehensiveness of the customer's understanding, thus better promoting the transaction.
2.？ Divide customer groups and analyze customer value
In the process of contact between sales staff and customers, customers can be divided into subsequent stages with the help of data management platform. For example, customers who need products on the one hand but don't necessarily need them can be classified as potential customers; Customers who have special needs for products but hesitate to compare can be classified as target customers and so on. Provide different services and marketing methods for different types of customers to improve the transaction rate.
Enterprises can also determine the customer's value according to the customer's consumption recorded by the system, and label customers with different labels, such as dividing customers into high-value customers, low-value customers and intermediate customers. When new products are put on the shelves or enterprises carry out promotional activities, it is judged whether to push the introduction of new products according to the correlation between the purchased products and new products. When users show interest in new products, enterprises can also appropriately introduce certain preferential policies to encourage customers to buy.
3.？ Visit customers regularly to gain their trust.
High-quality products are an important factor to attract and retain customers, and differentiated services are the key to make enterprises stand out from the market competition and maintain prosperity. The customer's transaction does not mean the end of the business. Enterprises should provide differentiated services so that every customer can continuously create more value for the enterprise.
CRM can assist enterprise personnel to visit old customers regularly and improve customer satisfaction. On the one hand, promote secondary sales or spread positive corporate reputation; On the other hand, paying attention to customers' after-sales feedback is conducive to improving products and services.
CRM system can set up regular reminders, visit old customers regularly, ask customers about the use of products, collect customer feedback and optimize products in time; You can also set holiday birthday reminders, so that relevant personnel can send blessings to customers in time to improve customer satisfaction.
CRM can help enterprises to systematically classify and archive customer data, provide targeted services on the basis of fully understanding customers, provide continuous customer care, gain customer trust, improve customer stickiness, fully tap the value of each customer, and let them create more benefits for enterprises.