Dianping.com was established in Shanghai in April 2003. Public comment is the leading local life information and trading platform in China and the earliest independent third-party consumer comment website in the world. Public comment not only provides users with business information, consumer comments, consumer discounts and other information services, but also provides O2O (online to offline) trading services such as group purchase, restaurant reservation, takeaway and electronic membership card.
On 20 16 1 month, the APP "Public Comment" under Meituan-Public Comment won the "20 15 Tencent App List" and the "Top Ten Most Popular Apps of the Year". At the same time, "Public Comment" is also the only food health APP that won the award.
Product service
Fully integrate the marketing plan and tailor six promotion methods.
Group buying: an effective short-term marketing tool
Coupon: accurately deliver preferential information and continuously stimulate consumption desire.
Keywords: The first thing a potential customer sees when looking for business
Sign-in: Sign-in for promotional activities, and ask customers to help advertise.
City link: personalized page, timely market feedback
Interactivity: Let consumers have better choices through photos and comments.