Pre-communication process:
Communicate product information with customers, improve strategic briefing, study products, markets, consumers and competing products, determine core requirements, interact with creativity in the first meeting of creative department, copywriting group and art group, complete creative concept draft, and revise and improve creative split script, budget and production progress.
Mid-term shooting process:
Sign a contract with customers, recommend and determine the most suitable director, producer and director, and form a creative team. The director will complete the story board and plan the PPM meeting, communicate the production with customers, confirm the final production plan with customers, complete the production announcement and complete the shooting.
Work production process:
Establish a dedicated workstation, preliminary cutting, preliminary cutting for customer review, fine cutting, fine cutting for customer review, three-dimensional and special effects, dubbing, recording, sound effect, correction, completion, and film delivery.
The production process of enterprise propaganda film mainly consists of the above three parts, depending on the situation, for reference only. Step one:
Is the planning content. Content planning takes the longest time. Because it contains the most content, and requires clear organization, covering a wide range of content, can not be false. Many excellent film writers or project planners spend their time in years, which shows their degree of care.
Many people think that the second step is shooting, but I don't think you should rush to shoot even if you make a plan according to the plan. After group discussion, repeated verification and constant revision, shooting will not start until the scheme is rigorous.
Just shooting depends on the shooting level of the production company or individual. If the personal shooting level can't meet the requirements, it's better to find a production company, like Quandao Culture, at least the photographer is professional.
This is post-production. Post-production is to polish the corporate propaganda film. First, determine the purpose and purpose of the film.
It is very important to know where or through what channels the film will be played, to whom, and what kind of effect it hopes to bring through the film! When consulting a video production company, you must describe your requirements in detail as much as possible so that the customer service or director of the other party can give professional advice. There is no need to come up and ask how much is a five-minute film? This is a completely meaningless question, even if the other party happily gives you an offer, what's the use?
Second, consider the production cycle and budget.
After determining the form of the film, we should also consider the production cycle and budget. The cycle is determined according to the actual use time. Over the years, I have come into contact with many projects, and never a customer has the same needs, so corporate promotional films are all customized products. Since it is customized, it needs good communication and sincere communication. The cycle and budget are negotiable.
Third, confirm the manufacturer through communication.
As for how to determine the producer? Seeing fate, we can talk and feel reliable. However, there are still some reference standards, such as the strength of the company and whether it has its own mature creative team. This is very important. Don't look for outsourcing companies. It is difficult for you to control the quality of the finished product, no matter how high the price is.
Fourth, sign a contract.
No doubt about employing people, no doubt about people. Choose suppliers through wise eyes, determine contract details and make plans as soon as possible. There has been sufficient communication before. After signing the contract, wait for the director team to give a specific implementation plan, and the two sides can cooperate highly according to the implementation plan.
Fifth, the shooting process.
Anyone who appears in the film, whether an ordinary employee or a business leader, has only one identity, that is, an actor, obeying the director's arrangement, sorting out the image in advance, cleaning up the environment, being familiar with the lines and so on. Of course, some promotional videos will use actors. There are two advantages to using actors. First, the image is good, enhancing the brand and corporate temperament; Second, the use of the film will not be affected after the employees, especially the management, leave the company.
Finally, enter the post-production stage.
There is nothing to say in the post-production stage. What I want to remind you is how to make changes after the video production company hands in the film. Revision must be through brainstorming, and everyone will form a unified written document. Such a modification will make the film perfect and perfect. If a person's revision of a sentence is inconsistent or even contradictory, he can only cope with it hastily in the later stage and lose his enthusiasm for artistic creation. That's why I often see some directors' films, because the directors feel that they can't be displayed as cases after modifying them according to the opinions of customers!
To sum up, it is probably the whole process of creating a corporate promotional film. According to many years of creative experience, I put forward some precautions, hoping to help you. Step one:
Is the planning content. Content planning takes the longest time. Because it contains the most content, and requires clear organization, covering a wide range of content, can not be false. Many excellent film writers or project planners spend their time in years, which shows their degree of care.
Many people think that the second step is shooting, but I don't think you should rush to shoot even if you make a plan according to the plan. After group discussion, repeated verification, continuous revision, the plan is rigorous before shooting.
Just shooting. It depends on the shooting level of the production company or individual. If the individual's shooting level can't meet the requirements, it is better to find a production company, and you can find a special high-quality cultural media, professional.
This is post-production. Post-production is an extremely important step to polish corporate propaganda films.