Strategy is the brain of enterprise organism, which determines the development direction of enterprise.
The predecessor of CITIC Construction, Guohua Company, was established in 1986. At that time, due to the project subcontracting mode, that is, the company mainly carried out market development, and all the contracted projects were handed over to the enterprises affiliated to the General Administration of Infrastructure of the Ministry of Railways for construction, which was ridiculed by peers. A leather bag company? . Since then, with the change of the market environment, although many attempts have been made, the traditional single project contracting mode is still adopted because it has not found a clear market position, and it has always been at a disadvantage in the market competition. By 2002, it was still only a nobody in the engineering contracting industry, with only 57 people, with an operating income of 242.96 million yuan and a net profit of 6.89 million yuan.
After I took over as general manager in 2003, I began to think deeply about the company's market positioning and development direction. Great changes have taken place in the macroeconomic environment at that time. Go out? As a national development strategy, the strategy was formally put forward in 2000, and China officially joined the WTO at the end of 20001. These are the strategic choices for China to participate in economic globalization. As the helm of the enterprise, after carefully analyzing the opportunities and challenges brought by these macroeconomic conditions to the enterprise, I put forward the idea of differentiated management, that is, to do things that other professional companies in China have not done, dare not do or cannot do. Practice has proved that the above differentiated management strategy is successful. The brand, image, reputation and social influence of CITIC Jiantou have been significantly improved at home and abroad, from single? Engineering contractor? In a set? Consulting, investment and financing, project contracting and operation? As one of the big international companies? Integrated service provider? .
The leap-forward development of CITIC Construction also benefits from choosing the correct project implementation strategy. Specifically, CITIC builds the most powerful professional company at home and abroad, gives full play to its advantages in business, finance, taxation, financing, procurement, law, public relations and international talents, and adopts the international leading management mode to control the key links and resources of the project; Chinese and foreign partners give full play to their respective professional advantages, carry out detailed implementation of the project, and finally ensure that the project is completed on time and with high quality.
The project implementation strategy of the joint fleet has successfully promoted China's technology, standards, finance, design, construction, mechanical and electrical products, mechanical equipment and freight logistics? Go out? . For example, the K.K. Satellite City project in Angola, with a contract value of 3.535 billion US dollars, has driven hundreds of domestic suppliers of survey, design, construction, logistics, materials and machinery and equipment to go abroad; Directly drive the export of domestic materials, equipment and construction machinery to 654.38+0.4 billion US dollars, more than 2,000 kinds and 4 million tons; The average annual number of direct labor service exporters is about 6.5438+200,000. The President of Angola praised the project as a business card project in Southwest Africa. The vice chairman praised the overseas model of CITIC United Fleet, and praised CITIC Construction for creating? Nanniwan in Angola? .
System is the nervous system of enterprise organism and the guarantee of efficient operation of enterprise.
System construction must be synchronized with enterprise development strategy. The enterprise strategy determines the system, and what kind of strategy there is, there must be a corresponding system management system. And with the adjustment of strategy, the system management system should be adjusted accordingly. Enterprise strategy can be completed by one person or several people, and the system should be established by a group of creative compound talents. Only by doing a good job in system construction can enterprises become mature and realize sustainable development.
The world's leading enterprises have perfect and efficient systems, which is also the embodiment of their soft power. During the years of leading the construction of CITIC, I deeply realized that enterprises must practice their internal strength if they want to develop for a long time. 20 10 explicitly put forward at the annual meeting of the company? Standardize management, control risks, deepen integration and realize the transformation from a large international contractor to a leading international contractor? To promote the system construction to an important height related to the healthy development of the company in the future.
At the same time, IBM, an internationally renowned management consulting company, was introduced to provide consulting for the company's standardized management implementation. Starting with the construction of standardized management system, the design of management and control mode and the optimization of organizational structure, the improvement of various rules and regulations, and the strengthening of standardized management, we will comprehensively improve the management level of the company, strengthen the construction of its soft power, and realize the transformation to a leading enterprise.
Culture is the blood of enterprise organism, which provides spiritual power for enterprise development.
Corporate culture is a value concept and code of conduct formed by enterprises in long-term management practice, which is generally recognized and observed by employees. Corporate culture is an effective guarantee for the implementation of corporate strategy and provides power for the success of the strategy. Any excellent strategy, if the enterprise does not form a suitable culture, then this strategy will certainly not be resolutely implemented and implemented, and the strategy will become empty talk. On the other hand, the implementation of the strategy will also affect the development and innovation of corporate culture, and finally form a corporate culture that meets the requirements of the company's strategic development and system construction.
CITIC Construction has formed the following corporate culture system with its own characteristics in the process of implementing the differentiated management strategy and the joint fleet project implementation strategy:
Enterprise spirit is the heroism of being the first, pioneering and innovating, and the endless idealism of pursuing Excellence. The core values are keeping the contract, ensuring quality, harmony and win-win. The code of conduct of employees is to love the motherland and care about the collective. Hard-working, brave to carry heavy burdens; Law-abiding, honest; Open-minded and good at cooperation; Selfless dedication, return to society. The quality requirements for employees are that they can be high-energy, low-skilled, versatile, broad-minded, tough and open-minded, brave and changeable, and flexible. Through the influence of corporate culture, CITIC Jiantou tempered and built a? Special efforts, dedication and fighting spirit? Citic builds an iron army.