The industrial scale has shrunk seriously, which, together with Zibo, is the highest in China in recent years.
All these "changes" are due to environmental protection. Since 20 15, Linyi has set off a fierce storm of environmental protection, from urban park withdrawal, centralized production, headquarters capacity transfer to "coal to gas". Over the past five years, round after round of environmental protection management has harvested more than 70% of the lives of ceramic enterprises.
In addition to the visible reduction in the number and production capacity of ceramic factories, after several rounds of environmental protection transformation, the industrial ecology, product matching and sales system of Linyi ceramics have been seriously impacted and destroyed. These invisible "internal injuries" are the biggest "wounds" in a producing area.
In 20 19, Linyi was the most difficult ceramic producing area in China under the condition of "changing coal into gas". The government forced all ceramic enterprises in Linyi to switch to natural gas, which reduced the number of local ceramic enterprises from the remaining 45 to 18 again. At the same time, the high production cost makes local ceramic enterprises lose their competitive advantage in the market instantly.
For a long time, "small profits but quick turnover" has been the main competition mode of most Linyi ceramic enterprises. However, after using natural gas for production, the already meager profits could not support the sharp increase in production costs, which led to 27 ceramic enterprises unable to persist in "going on" and finally quit the ceramic industry.
In addition to the sharp increase in cost pressure and challenges, the withdrawal of 27 ceramic enterprises and production lines has made the product structure of Linyi Ceramics unprecedented. Previously, the advantage of "one-stop purchasing" was lost instantly, and many products were difficult to match, which led to a group of dealer customers who had cooperated for many years and had to flee to other places to find new capacity substitutes.
Especially in the second half of 20 19, most ceramic enterprises in Linyi are facing great sales pressure. On the one hand, the high production cost leads to no price advantage in the fierce market competition; On the other hand, with the withdrawal of 60% ceramic enterprises, the industrial support and the integrity of the product system have been seriously impacted, resulting in a single product structure and increased difficulty in customer distribution.
Even in 2020, the aftermath of Linyi's "coal to gas" has not dispersed. After the resumption of production in 2020, the prices of products in major producing areas were relatively stable, but Linyi interior wall tiles went out of a wave of price reduction alone, and even Linyi ceramic enterprises cut prices twice in a row to ensure the normal operation of the production line in order to stimulate product sales.
According to the latest statistics of ceramic information, Linyi Ceramics has 35 production lines, including interior wall brick 2 1, glazed tile 6, medium plate 2, artistic brick 2, large plate (900× 1mm), antique brick, K brick and brick.
At the beginning of 20 18 before "coal to gas", Linyi had 1 15 production lines, and the product categories covered ten tiles, such as ceramic tiles, wear-resistant tiles, polished tiles, antique tiles, glazed tiles, k tiles, marble tiles, footstones, background walls, large-size plates, negative ion tiles and permeable tiles.
Judging from the current distribution of production lines, Linyi is still one of the largest producing areas of interior wall tiles in China. Although compared with the peak period, the diversity of product categories, colors and specifications is quite different, but recently, ceramic information visited Linyi and learned that since 2020, with the gradual stability of Linyi policy environment, the product categories of Linyi ceramics are gradually improving, and the advantages of "one-stop procurement" are gradually recovering and returning.
Linyi's "short board" is the lack of product structure after changing coal to gas, which greatly affects the confidence of dealers in purchasing in Linyi producing areas. Since 2020, some ceramic enterprises in Linyi have repositioned their product structure, and further developed differentiated products on the basis of adhering to their advantages, so as to fill the "shortcomings" and attract buyers to return.
For example, Linyi Huachen Ceramics Co., Ltd. transformed a red tile production line at the end of last year, and successfully converted it into 600×600mm antique bricks in March this year, becoming the only antique brick manufacturer in Linyi at present. Before 20 19, many ceramic enterprises such as Warwick Ceramics and Shuangxin Ceramics produced antique bricks in several production lines. But by the end of last year, there were no antique brick production enterprises in Linyi production area.
The production of Huachen ceramic antique brick has further improved the category of ceramic tiles in Linyi producing area, but in the view of the person in charge of Huachen ceramic enterprise, this is only the first step, and its company will strive to improve the product quality.
"In order to further improve the product structure, we plan to launch low-suction antique bricks at the end of September." The person in charge of Linyi Huachen Ceramics Co., Ltd. introduced.
In Linyi producing area, Huachen Ceramics is not the only ceramic enterprise that makes product structure. Shandong Yuda Building Materials Co., Ltd. successfully launched 600×600mm glazed tiles this year, and Shandong Huayu International Holdings Co., Ltd. and Yizhou Tao Jian respectively launched medium plate products, which filled the blank of product structure in Linyi production area. In addition, two large slate production lines to be built by Linyi Sakmi Xintiandi Project are under intense construction.
Construction progress of high-tech ceramics project in Sakmi Xintiandi, Linyi.
Up to now, products from Linyi production area have covered interior tiles, glazed tiles, antique tiles, large boards, medium boards, art tiles and background walls. What's more worth mentioning is that with the continuous improvement of the product structure of various ceramic enterprises, the advantages of "one-stop procurement" in Linyi production area are further gathering.
It is understood that the large slate production line constructed by Linyi Sakmi Xintiandi Project is scheduled to be completed by the end of September 2020. By then, there will be 22 ceramic production enterprises and 37 production lines in Linyi production area, which will once again fill the blank of Linyi slate category.