165438+1On October 27th, Zheng ranked first in the Shandong Rich List with a net worth of 1000 billion yuan, and all his assets came from Wei Qiao Group under his name.
First, lead the company to take every step. When Wei Qiao Group was founded, it mainly produced towels and oil. These two products were scarce in the trading market at that time, and there were only a handful of manufacturers capable of mass production. It is by virtue of this that the Group has completed the initial capital accumulation. With the development of economy and the opening of policy, the number of factories has gradually increased and the competition has become fierce. Therefore, Zheng decided to use some funds to open up new areas, re-plan the business layout within the group, and enter the textile industry while continuing to produce towels and oil. After continuous development, the company successfully went public.
In order to survive in the fierce market competition, the group has adjusted its production scale many times, focusing on the transformation and upgrading of its business, because he understands that the quality of products and quality are the foundation of enterprise survival. Instead of blindly expanding its business map, it is better to make the existing business to the extreme. It is under his leadership that the group has developed steadily to this day.
Second, adhere to the concept of innovation With the continuous upgrading of industry competition, the concept of standing still will be eliminated by the market sooner or later, and only innovation can lead enterprises out of the predicament. Before the transformation, the old brand of bee flower in the same period fell into a survival dilemma because of the outdated production mode and lack of innovative consciousness. After technological innovation, the whole enterprise came back to life. In the development of enterprises, Zheng always attaches great importance to technological innovation. He is not only good at using advanced production equipment and technology to shorten the production cycle and reduce costs, but also independently developed nano antibacterial fabrics, breaking the monopoly of foreign companies.
3. Breaking the family business model Many entrepreneurs will arrange their relatives to work in the company because of face. These people don't talk about wages, and sometimes they will drag down the development of the company. However, Zheng bravely broke this tradition. He tapped talents everywhere, constantly optimized the company's internal management system, created a good working atmosphere for knowledge workers, and created rich profits for the company.
Although Zheng's success is unrepeatable, his business philosophy and model are still worth learning by entrepreneurs. In the process of enterprise development, we should constantly analyze the trend of market economy, adjust in time according to our own reality, always keep innovative thinking and improve competitiveness.