First, the design of different formats
Because the farmer's market has drawn many formats for the market, different formats have different practical requirements for booths. Therefore, designers should follow the principle of "reserving differences" when designing farm stalls. For example, raw meat stalls need to use white polyethylene panels to make the meat display more refreshing and clean;
Food stalls should be designed in a stepped or sloping shape, which is convenient for display and allows excess water to flow more densely to underground pipelines; Special attention should be paid to the design of water supply and drainage to ensure the supply of fresh water and the scientific discharge of sewage.
Second, the overall style is coordinated.
Although the farmer's booth is the main place for business households to carry out sales activities, it is also the place where consumers' activities are the most frequent and the market image is the most intuitive.
When designing a booth, designers should pay special attention to the harmony and unity between the booth and other market space styles, and the booth design should be the crowning touch of the whole market space.
At the same time, the booth also needs to incorporate more fashion elements, and various styles of tiles can be pasted on the facade of the booth to enhance the value of the whole market.
Third, practical detail design.
Of course, booth design is superficial, has no practical value, and is not desirable. Designers must keep the details in mind when designing booths. The counter should be wrapped in stainless steel, and the island platform can be topped with stone. There should be a collecting well in the pavilion and a stainless steel floor drain.
The lighting design of fresh lamps in different formats should also be different, such as green vegetable areas; Red light should be used in the fresh meat area; The cooked food area can be designed in yellow; Blue light will be used in the water area.
What problems should be considered in the design and planning of vegetable market?
In the design and planning of modern vegetable market, the market must be a closed and fixed place, with reasonable functional zoning, drainage facilities in the corridor, clean floor, appropriate floor height, and good ventilation effect considering the direction of equipment and pipelines. At the same time, the market has special market managers, inspection and quarantine rooms, public toilets and fixed garbage collection points. The high-end vegetable market also needs to set up cargo elevators and manned escalators to create a good shopping environment. Conditional vegetable markets can set aside places for mass activities along the street and set up parking lots for non-motor vehicles and motor vehicles to facilitate customers to park. The purchase entrance is separated from the shopping entrance, so that people and vehicles are separated.
General aquatic products, meat and live birds are arranged in one place to solve the problem of water supply and drainage; Live poultry must be isolated and have an independent slaughter room to avoid the influence of live poultry fluff and odor on other stalls; Dry vegetables and fruits are placed in one place; At the same time, direct food such as cooked food must be kept away from the bathroom.
The design principle of vegetable market is people-oriented, creating a comfortable shopping environment for local people, with reasonable functions, clear zoning, suitable stalls and clear shopping flow lines. Planning and design of vegetable market location: fully consider the residential buildings around the market in the planning, ensure its sunshine hours, and reduce the impact of market traffic on the surrounding people. It is suggested that the main shopping entrance should be located along the street, and the shops should start from both sides of the shopping entrance, so that the shops can communicate with the market, which can not only increase the popularity of the market, but also promote the popularity of shops along the street and achieve a win-win situation. The high-end market can implement "separation of people and vehicles". Vehicles can park directly in the parking lot through the driveway, and pedestrians can enter and exit through the humanoid passage without affecting each other. Adjacent to the roadway, at the side or back of the market, a freight elevator is set up to facilitate delivery vehicles to deliver goods to the market. Set up a fixed and closed garbage collection place in the market to do a good job of garbage collection and ensure a good market environment.
How to make the planning and design of vegetable market more scientific and reasonable?
1, strong and weak current system: All the switch buttons, lighting fixtures and equipment in the shopping center need the support of electricity, so the strong and weak current system is very important and becomes the lifeline of the shopping center. The so-called strong and weak current system can be divided into strong and weak current. As the power supply of all electrical appliances, high voltage is connected in series from the main electrical box to the sub-meter box through the bridge, and then to the sockets of all electrical appliances through the switch controller.
Weak current is used as the connection, monitoring, broadcasting and network of communication equipment. When designing the vegetable market reconstruction, we must consider the electricity consumption, measurement method and trend of the line in order to better optimize the cost and related functions.
2. Water supply and drainage system: as the name implies, it is water supply and drainage. The water supply system is like blood vessels in the human body, providing domestic water for all parts of the shopping mall. Water supply and drainage design in the market The drainage system in different sections should have different planning and layout.
The passenger trunk roads in the market should be equipped with culverts for drainage, which can effectively prevent the odor in the sewers from entering the market. There should be a floor drain inside the booth counter, and the material of the floor drain should be corrosion-resistant to ensure effective and rapid ground drainage of the booth. At the same time, the outside of the counter should also be provided with a drainage groove with a specified width.
When the market is reformed, it is generally one meter for each household, which is convenient for household measurement. Drainage system, that is, sewage drainage system. The quality of sewage system will directly affect the internal environment of shopping malls, so it is very important. For shopping malls that can be dug on the ground, try to make open ditches or floor drains along the outer edge of the booth. Each booth should build a collecting well, and the main drainage ditch of the shopping mall should plan a maintenance well, so as to drain water layer by layer and arrange maintenance layer by layer.
3. HVAC system: Compared with strong and weak electricity systems and water supply and drainage systems, HVAC system is bigger, because not all farmers' markets use HVAC system. HVAC system is the general name of air conditioning, fresh air system and smoke exhaust system. The smoke exhaust system belongs to the category of fire protection planning and reconstruction, and it is not necessary to consider whether natural smoke exhaust meets the requirements.
The first is the fresh air system, including air distribution and exhaust. Simply put, it is to exhaust the dirty air in the shopping mall, transport the fresh outdoor air indoors, adjust the indoor air, remove the odor in the market and improve the shopping environment. It is very important in a poorly ventilated shopping mall. Air conditioning system is to set up air conditioning in the market. There are many types and functions of air conditioners, so it is necessary to choose a more suitable scheme.
What points should be paid attention to in the design of farmers' market?
1, morphological differentiation design
There are many different formats in agricultural products market, and different formats need different designs. The selection of island platform, lintel and material needs very strict analysis to design a booth suitable for this format. For example, the choice of green vegetable stalls reminds people of vibrant spring and fresh vegetables. Fresh meat stalls choose warm colors to give people a warm and comfortable feeling. Aquaculture stalls choose blue. Because it belongs to the color of the ocean.
So people suddenly thought of the agility and freshness of aquatic products. This design enables consumers to shop more pertinently, thus saving consumers time. Hanging stall design is more suitable for dry goods area. With the sale of dry goods, consumers will have a more intuitive feeling, the richness of products will also be improved, attracting more consumers in need.
The rocker booth design is more suitable for areas with vegetables and fruits. Agricultural products can be put into storage and put on shelves in time, which is convenient for operators to arrange products. The island platform adopts an inclined design, which is conducive to the drainage of vegetables and fruits while consumers shop.
2. Overall differentiated design
There are many kinds of agricultural and sideline products in the market, and each agricultural product has its own different characteristics, so the booth is designed according to the characteristics of the products sold. However, it is necessary to reflect the characteristics of each booth and design according to the overall style of the market. In order to ensure the coordination and unity of booth and market style, booth design is a very important aspect of the whole market space design.
If the style is Chinese, you can choose wood-colored materials in the booth design to highlight the different feelings of the market to consumers. If the style is modern, scientific and technological elements can be integrated into the booth design to express the fashion sense of the market. Give consumers a different shopping experience.
3. Detailed design for actual use
Booth design should not only be beautiful, but also pay attention to practical value. Designers should spend more time and energy on details when designing. For example, the shelves of aquatic products stalls use intelligent ecological fish tanks, frozen food stalls, containers of frozen products, vegetable stalls, containers of finished vegetables, processing equipment and so on.
The cooked food area adopts closed sales space, and the design requirements meet the star-rated standards and meet the national hygiene standards. The lighting design chosen for each booth is also different. Vegetable stalls use green lighting. Fresh meat stalls are illuminated with warm colors. Blue light should be used in aquatic areas.
The result of a design is to attract more consumers, so the actual needs of consumers should be considered when designing farmers' markets. Booth design should follow the people-oriented principle, and the integrated elements should be attractive enough to arouse consumers' desire to buy. When designing the booth, it is necessary to combine the local cultural background and local customs, select suitable materials according to the nature of the booth, create a unique agricultural product market, and let consumers enter the agricultural product market more friendly.
4. Design according to the needs of different businesses.
Business households are an important part of market operation activities, and booths are an important tool for business operations. The design should proceed from the actual point of view of the operator and meet the needs of practical use. The design of the booth directly affects the sales efficiency and operating conditions of the operators.
Booth design pays attention to actual effect, whether it meets the actual needs of various formats, and there are many details differences in booth design of different formats. The booth design should be based on the width of the booth, the depth of operation and the height of the table. To improve the detail design, it is necessary to analyze the specific problems.
What are the methods of market positioning of agricultural products? Please give an example.
The so-called market positioning of agricultural products is to determine where the future sales market of some agricultural products produced by this enterprise is. For example, the hybrid wild boar produced by an enterprise has high lean meat rate, high technology content and high expected sales price, so the market positioning of this product should be oriented to high-end restaurants and high-income white-collar families in developed areas that pay attention to nutrition and health, rather than ordinary farmers' markets, otherwise it is difficult to sell in large quantities in these low-end farmers' markets because of high pricing. And if the enterprise is mass-producing ordinary staple food commodities, such as mushrooms, then the target market must be located in many farmers' markets, relying on low prices to achieve the purpose of mass sales. This is the thinking and method of agricultural product market positioning.
What are the three major contents of the proposal for inviting investment in farmers' markets?
First, the investment plan of farmers' market: investment choice.
In the investment of farmers' market, there is a saying that "it is not difficult to invest in business selection"! Indeed, it is not difficult to recruit merchants of agricultural products. What is difficult is to recruit merchants with better quality who can bring popularity to the market.
Once the investment information of many markets was released, various agricultural product operators flocked in, which led to the market investment team being at a loss and not knowing how to choose. At this time, the investment team needs to have a clear idea and adhere to the principle of quality business first.
Second, the farmer's market investment plan: the proportion of commercial forms
How to set up stalls in various formats of farmers' markets? How many merchants should be recruited in the same format? The market investment team needs to make full preparations before inviting investment, and strive to achieve the most reasonable market format ratio.
The investment promotion team needs to deeply understand the dietary preferences of local residents and local specialty agricultural products, and appropriately increase the number of popular agricultural products stalls in the business planning, such as: increasing beef and mutton stalls in the northern market; Seafood stalls can be added in coastal markets.
Third, the farmer's market investment plan: market positioning
The positioning of farmers' market is easily ignored by the market, but it is actually of directional guiding significance to the future development of farmers' market. The market needs to attach great importance to market positioning and do a good job in development positioning planning.
When positioning the market, the market needs to fully understand the income level and consumption power of local residents, master their consumption habits and preferences, and then carry out style design, format setting and service supporting planning to make the market positioning closer to consumers' expectations, which will also directly affect the work of the market investment team.
The above are comprehensive and complete investment suggestions for farmers' markets shared by Hangzhou. I hope that customers can combine the above three points to identify whether the farmer's market design company they cooperate with is professional enough.