Hurun, born in Luxembourg, 1970, a British certified public accountant, is the founder of the famous Hurun Report. 1993 graduated from Durham University, England, studied Chinese in Renmin University of China, studied Japanese in Japan, and was familiar with seven languages, including German, French, Luxemburg and Portuguese. He has seven years' working experience in Andersen's accounting industry in London and Shanghai. 1999, China's first rich list "Rich List" was launched.
Chinese name hurun
Hurun, mbth
British nationality
Born in Luxembourg
Date of birth: 1970 (Geng Xu)
Chairman of Hurun Report
Graduate School of Durham University, UK
The main achievements are ranked in the list of the richest people in Chinese mainland.
Organizer of Hurun Report
language
Britain, German, French, Luxemburg, Portuguese, Japanese and China.
Hurun,
Hurun controversial rich list
This foreigner, who almost "single-handedly" broke into China's wealthy figures, has been giving different "auras" to the rich in China in his way-the richest man in charity, the richest man in real estate and so on. Whether these rich people like it or not. In fact, in the humble atmosphere of China's Confucius and Mencius, which is unaccustomed to "showing the mountains and dew", this grandiose "rich list" has become the darling of public opinion since it appeared, and it lasted for eleven years, and Hurun, the founder of the list, also became famous. Today, eleven years later, the battle of wealth ranking has intensified, and his name has even become a brand known to children. He is tirelessly developing sub-industries under the brand. In other words, this foreigner, who is used to evaluating China people, finally supports himself.
Hurun's greatest strengths are courage, patience and diligence. Faced with a controversial rich list supported by a large number of objective data and published regularly every year. Hurun has been tirelessly explaining the list to the media again and again. "The rich list can't be 100% accurate ... we can only guarantee 60%~70% accuracy. I frankly admit that due to the differences in calculation methods, sometimes there will be some errors. " Now, on every business trip, Hurun tries to find time to meet the local rich. Recently, when Hurun accepted an exclusive interview with this newspaper in Beijing, he also let reporters "see" the meeting skills.
Hu Run (right)
He played a "tall and thin" queuing game with the billionaire.
In the first impression of most ordinary people, the word "Hurun" may represent the following meanings: "The founder of the rich list seems to have a Forbes background, a young" foreigner "with an ordinary Chinese name. He is very close to the rich and is always controversial."
For those who are familiar with Hurun and its industry doorways, Hurun is a person with a green appearance and full of ideas. He is a successful salesman and informant. After the story of China's rich man's grassroots entrepreneurship was published in Forbes, which he once named, it became the object of world attention and hot money chasing. He is like a "caller" in a hot hotel, playing a "tall and thin" queuing game with billionaires. A foreigner who became a monk halfway changed from "scolding the rich" to "learning to be rich" in China. He creatively grasped the "cash cow" of the leaderboard and tried his best to shake out a way to make money from life to prosperity.
Everywhere he goes, he wears a blue plaid shirt, with a gentleman's smile, handsome face, cheerful expression, rich body language and habitual fluency in Chinese with English words. This is Hu Run's first impression to reporters. Different from ordinary foreigners, Hurun's appearance is relatively young, which often conceals his real age. At the age of 45, he still looks childish, and the photos he took when he first arrived in China more than ten years ago are almost the same.
"My ranking will not be recognized by them in advance."
Hurun
China's reform and opening up has turned a group of people who used to carry farm tools into private entrepreneurs who rely on Long Touzhang to get rich legally. These people are "the first generation of rich people who stand on the top of China's wealth", and Hurun's fate has changed because of this special change in China.
"My ranking will not be recognized by them in advance." This is the working principle of Hurun. He told reporters that no matter whether the rich are willing or not, how to "blackmail" them, and even told them in a lawyer's letter that he always "insisted" on labeling them as people on the Hurun Report. It seems that in his eyes, rich people are his "children" and he is willing to be a "diligent" kindergarten teacher. Fortunately, "I have never been personally threatened by this."
Hu Run's father has worked as an accountant all his life, and his mother is a housewife. The most glorious history of the family can be traced back to the British industrial revolution, when it was involved in the real estate industry, and then it was unremarkable. His love for China can be traced back to 1988. Hurun first set foot on the land of Asia because he had the opportunity to study in Japan. His experience in Japan made him fall in love with China's Chinese characters, and also made him interested in China. So when he returned to China to study at Durham University in England, he chose the Chinese Department.
1990 During his college years, Hurun went to China Renmin University for further study for one year. After graduation, Hu Run and his father worked in the same accounting industry. With the advantage of Chinese, Hurun 1997 came to Andersen in Shanghai from London. Hurun's initial idea was to return to Britain to become a middle class after struggling in China for several years.
In Hurun's memory, 1990 is the peak of the global IT industry. Many friends and colleagues around him chose to start a business in the sea, and the myth of getting rich kept shaking in front of him. From the triumphant smile on the entrepreneur's face, Hu Run felt that was the life he wanted. But for Hurun, what to do and what industry to do is a big problem.
Since 1990 first came to China, Hurun has experienced rapid changes in China. Every time I go back to England, when my friends ask me what China is like, "GDP continuously exceeds10% ..." Hurun's answer is always difficult to satisfy friends' desire, and there are too many uncertainties. So he tried to find a constant standard in the ever-changing economy.
Hurun believes that China's economic growth is the biggest beneficiary. Hurun made it clear from the very beginning that the stories of these people represented the stories of China and explained the changes in China. For their stories, including more than one billion people in China, the whole world is curious but ignorant. But at this time, Hurun didn't realize that this idea might change his later life. All he knew at the time was that it was interesting.
Launch China's first wealth list.
From 65438 to 0999, Hurun began to consult 100 newspapers, magazines and announcements of listed companies in his spare time and holidays. With interest and professional expertise, after several months of tossing, Hurun finally discharged the first wealth ranking in China's history that was in line with international standards.
In order to let people know such a list and know who made it, Hurun understands that an influential way of communication must be found. /kloc-In September, 2000, Hurun returned to Britain and sent faxes to professional financial media such as Financial Times, Economist, Businessweek and Forbes, hoping to publish his list. At that time, the western media had never published a similar ranking list, and finally Forbes and Hurun entered this first "crab feast". But no one can predict what dramatic changes will take place in the relationship between Hurun and Forbes in a few years.
Although Hurun knew from the beginning that the cooperation with Forbes was only a "one-time deal", he has always been a freelance writer outside the system, and his ranking has only been introduced to Europe and the United States, with little influence in China. But for Hurun, it is very important that a survey result representing China's wealth ranking be recognized by Forbes with global influence.
With the release of the list, the list of China's richest people named after Hurun for the first time has obviously aroused the interest of Forbes readers. Forbes, who has been planning to open the China market, took the initiative to find Hurun in the second year and invited him to cooperate to complete this year's "China 50 Rich List". When foreign propaganda achieved results, under the planning of friends, Hurun also quickly began to seek media support in China.
From not being able to contact rich people to being able to make an appointment with people on the list above 1/3.
In 2000, successive reports from domestic media suddenly exposed "the first generation of rich people in China" to public view. "Where did the rich get their money?" Has become the most intense question from all walks of life in China. Hu Run said, "In this process, the turning point of China people's understanding of the rich class also helped me invisibly." "At first, people in China thought that the rich got rich by relationships, but the story of these private entrepreneurs trying to create wealth from scratch changed the view of the rich in China." When Hurun thought that the order of the rich was established, he himself undoubtedly became the biggest winner.
In 200 1 year, Hurun resigned from his job at Andersen and changed his business card to "Chief Investigator of Forbes Magazine in China", which was acquiesced by Forbes. He expanded the number of people on the rich list to 100.
At the same time, Hurun's investigation of China's richest people is getting more and more respect. In the ranking of 1999, Hurun couldn't contact any rich people on the list at all. Later, Hurun was able to contact the rich on the list above 1/3, and all of them contacted the rich on the list.
That is, from then on, Hurun became the sole spokesman of Forbes in China in the eyes of China people. Even today, many years after Forbes published its China list, many people still miss Hurun's Forbes "background".
A fax was sent to the then British Prime Minister.
With the increasing attention of Forbes China's rich list, Hurun's popularity has also increased rapidly. As a result, he began to appear frequently in the media, attending various social activities as the chief researcher of China of Forbes magazine. With the popularity of the media and the promotion of popularity, Hurun, who always thought that he didn't make any money at Forbes, began to consider the commercial potential of the word "Hurun".
Leading Yao Ming and Run Run Run Shaw to be elected as "New Figures of the Year 2002".
Encouraged by a few friends, Hurun felt it was time to use Forbes' list of China's richest people to do something for himself, so he came up with the idea of writing a book. I hope to name the book with Forbes' Chinese name. Forbes rejected this request.
However, Hurun and a group of his friends came up with a compromise and named the book "Made by Hurun". Booksellers named it Forbes 2002 China Rich. Hurun, who has always believed that the rich list is the result of his own private labor, believes that this may not be wrong. However, Forbes sent a legal letter asking Hurun to stop using the name Forbes and destroy the pirated books that have been published. This legal letter completely shows the break between Forbes and Hurun.
The year 2002 was undoubtedly a special period of mixed sadness and joy for Hurun. Fortunately, on June 5438+February 2 1, Hurun was ahead of Yao Ming, Run Shao Yifu, Lv Rizhou and Zhang Xin, and was jointly selected as "the man of the year in 2002" by the media. Sadly, I received the news that Forbes and he terminated their cooperation. Forbes announced that it would set up an office in China and announced a huge business plan to enter the China market.
Hurun believes that Forbes broke up with him. "The biggest reason is that Forbes has a new plan, and he just played a transitional role." In fact, Hurun had his own plans. In the second half of 2002, Hurun made preparations in advance and registered his own company "Yarun Zhiyuan" in Hong Kong.
After breaking with Forbes, Hurun jumped higher.
After the news of parting ways with Forbes became public, despite the loss, Hurun was no longer a freelance writer of 1999. "I began to prepare myself and find the right partner. I have nothing to worry about, because the rich list has always been created by myself. "
On March 3rd, 2003, at Guanghua School of Management, Peking University, Hurun and Zhang jointly held the China Wealth Quality Forum. With its established reputation, Hurun Fortune series of new books sell well. Subsequently, Hurun announced the launch of the Chinese mainland Rich List in cooperation with the internationally renowned media group "European Monetary Agency Investment", and published a bilingual special issue-China Money for this purpose.
July 22nd, Westin Shanghai. Hurun has also become the organizer of the China Monetary Entrepreneur Summit. All the people attending this summit are the heavyweights in China business circles.
What almost shocked the China media was that Hurun invited Tony Blair, then British Prime Minister, by fax. Instead of falling as expected, Hurun jumped higher. Almost everyone thinks that Hurun has a deep friendship with British political circles and China business circles.
Settled in China, hoping to build a signboard of China's century-old enterprise.
By 2007, Hurun Rich List had been done for nine years in a row. After the Hurun Rich List was published in June 5438+ 10, 2007, Hurun added a red logo of "Ten Years of Hurun" to his business card. Today, China has long been Hurun's "home", and his wife and children live in the house he bought in Shanghai. In the past, frequent international travel from London to Shanghai was replaced by shuttle between major cities in China.
Hurun said, "Hurun Rich List, I hope it can become a signboard of China's century-old enterprises."