Medical representatives are responsible for the promotion of related drugs. Some run hospitals, and the clients are doctors. Some are in charge of pharmacies, and customers are dealers. Strong communication and coordination skills are required. At present, there are more than 2 million medical representatives in China.
The main working methods and social identity of medical representatives in China can be divided into two basic types, namely "product-independent" and "product-related".
"Product-independent": Very few representatives have almost no exciting work content except simple "work". Such a representative is called an ATM machine. Their "routine" work is often divorced from the product, and customers can't see or feel any product image from them, becoming "the shadow outside the product". Customers' understanding of products often goes through the process of "medication practice" and "self-learning".
Expand information work responsibilities
1. Promote and sell the company's products in the hospitals under its jurisdiction and complete the sales task;
2, according to the need to visit medical staff, to promote products to customers, and constantly improve the market share of products;
3. Develop potential hospital channel customers and maintain existing customers;
4. Fully understand the market situation, reflect the competitors' situation and market trends to the superior supervisor in time, and put forward reasonable suggestions;
5. Formulate and implement the marketing plan of the hospitals in the jurisdiction, and organize various promotional activities in the hospitals;
6. Establish a good image of the company and keep the company's business secrets.
Baidu encyclopedia-medicine representative