Including: 1, telecommunications and other information transmission services 2, computer services 3, software industry 4, e-commerce.
Question 2: What industry does the Internet belong to? Internet (English: Internet), also known as Internet, or transliteration of Internet and Internet, is a huge network connected by a set of general protocols, forming a logically single huge international network. This method of connecting computer networks together can be called "network interconnection", and on this basis, the global internet covering the whole world is developed, which is called Internet, that is, the interconnected network structure. The Internet is different from the World Wide Web. The World Wide Web is just a global system based on hypertext links, and it is one of the services that the Internet can provide.
Question 3: What is an Internet company? The so-called Internet enterprises include providers of various value-added services on the Internet, such as Baidu for search engine, 263 for email service, Shanda Company for online games, Jiucheng Company and Tencent. , including basic service providers, such as domain name, space, website production, etc. These are all done around the internet, also known as the IT industry. Compared with traditional enterprises, the work of internet enterprises may be mainly based on the network. The target groups are different. Traditional enterprises may be aimed at people's lives, such as food, clothing, housing and transportation, and may be aimed at ensuring people's survival. The Internet guarantees life, so be more energetic. 95% of the network companies we see now should actually be called "computer integrators". Inside, they can provide anything you want, any service you need.
Internet companies originally refer to companies that provide network services, such as China Netcom and Telecom. They are internet companies. They provide network integration, line erection and various network services. Now people have extended this meaning, and all companies dealing with the Internet are called Internet companies, so the era of mixed fish and dragons has come. ...
Internet companies are just a matter of name. The main business projects are different, mainly depending on the awareness and nature of the boss. The web page and step line you mentioned are the main business projects of two kinds of Internet companies. The former is mainly for software, while the latter is for hardware. The former is also divided into several types. Including: Internet applications, program development, etc. So the business content of a company can be known by its name.
Question 4: What are the positions of Internet industry practitioners? Telephone customer service, software development, testing, requirements, network wiring, software installation and deployment.
Question 5: What is the current development trend of the Internet industry? If 20 15 is the first year of internet opening, then 20 16 is the year when we can truly realize the great changes brought by opening. Globally, facebook has surpassed Google in traffic in many areas, and its advertising share is also increasing; In addition to the trend of socialization, an important factor is the open platform. The opening trend will completely change the pattern of the Internet.
The biggest change in China comes from Tencent. We have seen that Tencent has established an all-round ecosystem spanning PC and mobile terminals, from IM to SNS, from community open platforms to game open platforms in one year, and the number of users of multiple application open platforms has exceeded 200 million. Based on the classification and development trend of domestic open platforms, we can analyze the deep meaning and development direction of open platforms:
I. Types of open platforms.
There are five types of domestic open platforms:
1, e-commerce: such as Taobao open platform. Its characteristic is to open the e-commerce ecosystem and provide profit for application access.
2. Social category: such as QQ interconnection. It is characterized by opening up the basic social ecology, connecting various social islands and providing user resources for various applications.
3. Information category: such as Sina Weibo. Its characteristic is to obtain user resources through rapid and comprehensive information dissemination.
4. Search type: such as Baidu box computing. This function is to match applications with search results.
5. Tools: such as 360, 9 1 on the mobile Internet. Its characteristic is to obtain a large number of users through basic functional services, thus establishing an open tool platform.
Second, what is the trend of open platform?
Since last year, we have witnessed many important events in the internet world:
√ Social network represented by facebook leads the new upsurge of interconnection mode.
√ Cloud computing is becoming more and more practical, and various basic services are in the trend of cloud.
√ With the rapid development of mobile Internet, the number of intelligent mobile terminals will gradually exceed that of desktop computers.
According to these clear trends, how should we view the open platform? For example, in the short term, developers find that a certain installed capacity can be obtained through the open platform of tools; Entertainment and community application developers can get users and rewards through social platforms; Interest map applications earn revenue through e-commerce platforms. Judging from the past thinking, there is only one conclusion: the application of open platform is only an accessory of open platform. But how do you explain angry birds?
1, user behavior tends to be socialized. Users are gradually changing from searching for content to searching for people, and they are keen on socializing. This is reflected in the fact that facebook surpasses Google and conforms to the principle that human wisdom is not just an encyclopedia, but a "knowledge+knowledge-mastering community". From the trend point of view, the socialized open platform has more development prospects. From this perspective, Tencent's full social strategy has obvious advantages. Tencent used "QQ Space+Friends Network" to solve the social problem of acquaintances and WeChat to solve the problem of making friends with strangers. The huge number of basic users and various ways of information interaction determine Tencent's leading position in the social field.
2. Social platforms are connected to Internet islands. Search will connect scattered websites, while QQ Internet will connect independent community islands. We see that since the second half of 20 1 1, more and more community-based websites have chosen QQ login. The world is getting flatter and flatter. According to public data, QQ Internet has accessed 200,000 large and medium-sized websites, forums and mobile apps, and 200 million QQ users use QQ to log in to websites, forums and mobile phones.
3. On the socialized open platform, interaction and UGC bring marketing opportunities, and accurate segmentation is beneficial to users and marketing. The marketing principle tells us that the final decision to buy is brand trust; Social marketing practice tells us that through word-of-mouth communication and segmentation of user groups, we can get amazing ROI (input-output ratio of marketing). With word-of-mouth communication and user segmentation, social open platforms have more marketing advantages than other types of open platforms.
4. Ecological Internet: Social networking has gradually become a basic service, thus bringing about social division of labor. Large platform companies, such as Tencent, Alibaba and Baidu, are increasingly aware that too complicated application development and long product lines will hinder the development of the company. However, opening up has brought new opportunities. Through socialized division of labor and ecological construction, companies at different levels focus on different businesses to meet the needs of social development. Ma's speech at the 9th China Business Leaders Conference >>
Question 6: What is internet plus? "internet plus" is a further practical achievement of Internet thinking, representing advanced productive forces and promoting the continuous evolution of economic form. Thereby promoting the vitality of social and economic subjects and providing a broad network platform for reform, development and innovation.
Generally speaking, "internet plus" is "various traditional industries in internet plus", but this is not a simple combination of the two, but the use of information and communication technology and Internet platform to deeply integrate the Internet with traditional industries and create a new development ecology.
It represents a new social form, that is, giving full play to the optimization and integration of the Internet in the allocation of social resources, deeply integrating the innovation achievements of the Internet into the economic and social fields, enhancing the innovation and productivity of the whole society, and forming a broader new form of economic development with the Internet as the infrastructure and implementation tool.
For decades, "internet plus" has transformed and influenced many industries. At present, e-commerce, internet finance, online travel, online film and television, online real estate and other industries that are well known to the public are all representative works of internet plus.
Question 7: What is the Internet industry ecosystem? Generally speaking, everything related to the Internet in an enterprise belongs to the Internet ecosystem.
Specifically, the Internet ecosystem consists of "hardware+software+Internet services", including: enterprise PC website, mobile website, Weibo WeChat interactive platform, mobile APP, enterprise OA system, intelligent terminal, etc.
The Internet ecosystem provided by Yali for small and medium-sized enterprises has many advantages, such as one-stop solution to enterprises' Internet problems, a background account to manage the entire Internet ecosystem, and free Internet services.
When the Internet develops to a certain extent, it tends to take shape. The combination of offline and offline is closer, and people's dependence on the Internet is more profound, which makes our life begin with the almost complete integration of the Internet. The Internet plays a role similar to an ecological circle. Logistics system, information publishing system, payment system and interactive system are isomorphic, forming a virtual ecosystem. No matter which system is missing, this ecosystem will lose its balance and collapse.
Question 8: What does it mean that the Internet industry is only the first? The Internet industry has only the first problem, and there is no second problem. I think there are the following factors:
1. Netizens are groups rather than individuals: the viral expansion of word-of-mouth and users' herd mentality can make brand marketing information quickly transmitted to a wide range of users, so that a brand can influence a group of users in a short time. Then the Matthew effect occurred, which further consolidated this influence. It is quite difficult for latecomers to catch up again.
2. Internet products are expensive to use: when users use a website, they usually have to go through complicated processes such as registration, login and publishing. If a website can meet most or even all of users' needs for such products, they are reluctant to go to other websites to use similar products. For example, in Weibo, it takes a lot of time for users to maintain a Weibo. Unless it is necessary for work, it is impossible for most users to run more than two Weibo at the same time. In addition, the sticky mechanism of most Internet product designs also makes it difficult for users to transfer, such as utilitarian integral mechanism.
3. The expansion of Internet companies is not limited by time and space: sometimes we will find that McDonald's and KFC live next to each other in the downtown area of a central city, but this situation is rare after all. In most cases, it is only McDonald's or KFC, which means that the expansion cost of traditional enterprises is affected by real estate and other realistic factors, and the needs of users may be anytime and anywhere, so the market needs multiple giants to meet the needs of users in different regions. What is even more ridiculous is that it is precisely because the expansion speed of McDonald's and KFC can't keep up with the spread speed of their brand influence that many years ago, fake foreign fast food such as Dicos and Mackenzie Chicken appeared in second-and third-tier cities in mainland China, and it was quite moist. However, all-weather online websites skillfully get rid of the fatal restrictions of time and space and have natural scalability. All you need is a domain name, and all of China can be included in your territory. Theoretically, there is no blank market, which gives competitors opportunities.
4. The power of capital: As a new industry, the Internet has a rich return on investment, a short return period, and a large scale of capital entry. One legend after another is burned by burning money, and all of them are eager to burn NO 1, which makes it intense and amazing.
The above points, in turn, give the internet companies that want to be big the following enlightenment: 1, the expansion effect of online marketing on the word-of-mouth of mass users; 2. Do a good job in user experience and design the sticky mechanism of products, and try every means to circle users; 3. money, money, money.
The Internet's "first priority" is the thinking basis and strategic direction of website operators. Even if you are just a niche website, and the current profit is good, you should strive to achieve NO 1 in your niche field, which is the long-term strategy.
Question 9: What is the difference between the e-commerce industry and the Internet industry? 20 points: E-commerce is e-commerce and an e-commerce behavior, while the Internet is just a network and belongs to an electronic platform. This platform does not stipulate your online behavior, and e-commerce is definitely a sales behavior.