I'll tell you how to expand customer drainage in maternal and infant stores at four o'clock.

1. Set employee appraisal 1. Registration task reward: set the target number of new registered members every month, and each shopping guide will have 50 new registered members, and complete the reward 100 yuan. 2. First consumption assessment: set the target number of first consumption, and members will spend each reward for the first time 10 yuan; If the first consumption in that month is less than 5 people, 50 yuan will be deducted. 3. Best shopping guide reward: According to the number of newly registered members and the number of first-time consumers, the best shopping guide will be judged, and 500 yuan will be rewarded with cash.

2. New member gift certificate 1, new member gift package: new member gift package, new member gift package: including 500 points (value 10 yuan for lucky draw), comprehensive store coupon 10 yuan (for use in 88 yuan), and single swimming experience card (value in 20 yuan). 2. First-time coupon: New members will be given coupons after the first consumption, including 20 yuan milk powder coupon (over 238 yuan) and 15 yuan clothing coupon (over 100 yuan).

3. All-round expansion of activities 1, new member activities: organize new member networking activities about twice a month, and you can set up special sessions for pregnant women and parents and children, with the number of people controlled at about 30, which will increase the stickiness of members. 2. Community activities: Organize small parent-child activities in the community where the store is located, and invite the community to increase the popularity of the site and recommend cards. 3. New activities for the old belt: make new activity plans for the old belt and get new traffic.

4. Store member maintenance 1, pay attention to the shopping experience of members: through the marketing evaluation system of pregnant and baby members of Sixun, we can know the shopping experience of new members in the store in time. 2. Targeted coupon delivery: analyze the consumption preferences of new members and target category coupons every week. 3. Regular return visits by members: Give new members a 7-day or 30-day return visit task, and the clerk can make a return visit through the background of the mobile phone. 4. Case summary and sharing: timely summarize successful and outstanding cases and summarize and promote them.