After two years of enterprise resource integration, self-operated simulation test and marketing concept docking in Hongkong, Wolf Zone was officially registered in Chinese mainland on June 65438+June 7, 1997, and established Wolf Road Clothing (China) Co., Ltd. In August of the same year, Dao Lang Clothing established Dao Lang Clothing Brand Operation Center in Shishi, a famous leisure clothing city in China, and then opened its first brand store. And formulated a clear marketing expansion strategy: First, based on Fujian, Zhejiang, Jiangsu and Guangdong coastal provinces, from south to north, it extended the brand promotion of Wolf District to Yunnan, Guangxi, Shandong, Anhui, Hubei, Sichuan, Hunan and other provinces. After more than ten years of development, today's Wolf Zone brand stores have covered more than 40 major cities in China, such as Beijing, Shanghai, Tianjin, Chengdu, Nanjing, Hangzhou, Wuhan, Guangzhou, Liuzhou, Kunming, Fuzhou, Xiamen and Quanzhou, and have successively set up direct branches in Guangzhou and Hangzhou. Up to now, Wolf Road Clothing has 65,438 Wolf Zone brand terminal chain stores.
In order to facilitate the influx of huge netizens to buy clothes in Wolf Zone, Wolf Zone opened the "Wolf Road Mall" in the brand official website, and jointly established a "situational terminal shopping online shop" with Percent.