Seven wolves: the old king
After 12 years of development, Seven Wolves has grown into a comprehensive enterprise with clothing as its core industry, dealing in leather goods, shoes, business gifts and other fields. At present, the company's headquarters covers an area of 39,800 square meters, with a building area of 26,500 square meters and more than 800 employees/kloc.
"Seven wolves" men's wear brand, known as "jacket expert", is the representative of senior men's casual wear in China, and has established a sound marketing network, a sound management information network, a talent mechanism and an e-commerce system in major and medium-sized cities across the country. Seven wolves are among the best in the national casual wear industry and are the vice-president units of the National Casual Wear Association.
The insiders believe that the seven wolves will fully enjoy the great opportunities brought by the prosperity of the industry. From 2005 to 2006, the company's performance will maintain an average annual growth rate of 20%.
Mi bangwei: a virtual expert.
Metersbonwe Bang Wei Group Company was established in 1995, which mainly produces and sells leisure series clothing. At present, Metersbonwe has branches in Bang Wei, Shanghai, Wenzhou, Beijing, Hangzhou, Zhongshan, Chongqing, Chengdu, Guangzhou, Shenyang, Xi, Tianjin and Jinan, and has more than 65,438+0,500 specialty stores nationwide.
Metersbonwe Bang Wei Group takes the lead in adopting the "virtual operation" mode in the domestic clothing industry and takes the development road of brand chain operation. 1April, 1995, the company opened the first "Metersbonwe Bang Wei" store. In 200 1 year, on the basis of "virtual operation" and steady development, the group started the quality management project in an all-round way, and improved the management quality from the whole process of brand image, product design and quality, market expansion, sales service and information management, so Metersbonwe Bang Wei Group has developed into one of the leading enterprises in the leisure clothing industry in China.
Chun: Come from behind
Dongyue Garment Factory is located in Humen, Guangdong, the largest clothing town in China. With its superior geographical position and the pace of urban economic construction, it has become a large garment enterprise with six garment factories (with a total area of more than 40,000 square meters) and more than 4,000 employees in just a few years. The clothing brand produced by the clothing factory is pure.
Mainly casual wear, it is famous all over the country for its exquisite workmanship, high quality fabrics, fast delivery and fashionable styles. Deeply loved by customers all over the country, it has become one of the well-known brands of casual wear at home and abroad. Pure provides more than 50,000 pieces of pure casual clothes to the whole country and overseas every day, ranking among the local peers.
Benny road: high coverage
Deyongjia Group Co., Ltd. 1996 acquired Bannilu brand, repackaged the brand, and founded Bannilu Group Co., Ltd. and Bannilu brand. Benny Road Group Co., Ltd. has been developing for 9 years.
Benny Road has developed rapidly, and its business has extended from Guangzhou, Hongkong, Beijing and Shanghai to Taiwan Province, Wuhan, Changsha and Heilongjiang. There are also branches and shops of Benny Road in Singapore and the Middle East. In order to strengthen the market share, Benny Road Group Co., Ltd. developed a franchise model, which greatly improved the store coverage and profits. By June 2005, the company had about 5,000 self-operated stores and other types of Benny Road stores at home and abroad, which were distributed in China, Singapore, Jordan, Saudi Arabia and Iran. Judging from the number of employees in the company, the number exceeds 15000.
Benny Road invited superstars Andy Lau and Faye Wong as brand spokesmen, and quickly opened self-operated stores and franchise stores, making Benny Road's brand spread all over China and Southeast Asian markets, and was widely recognized and recognized by consumers.
Jeanswest: public welfare undertakings
1993, Jeanswest entered the Chinese mainland market and opened the first Jeanswest store in Shanghai. Up to now, it has opened more than 65,438+0,000 specialty stores in more than 20 provinces and cities nationwide, and has the largest casual wear sales network in China.
Among many similar clothing brands, Jeanswest stands out with the image of "value for money" and occupies the leading position in domestic casual wear.
Enthusiasm for public welfare and giving back to society is the embodiment of Jeanswest's corporate culture. At present, Jeanswest has donated 8 Hope Primary Schools named after Jeanswest in poverty-stricken areas of China. At the same time, Jeanswest donated 2 million yuan to build a Jeanswest Hope Primary School in each of the ten provinces that passed through the Long March. And through holding a series of activities such as Jeanswest Cup Casual Wear Design Competition, Jeanswest China Model Competition in 2004, and National Extreme Sports Master Competition, it provides a platform for young people to show their potential, communicate with each other and learn from their experiences. The brand concept with social value as the core has deeply touched every Jeanswest customer.
Mark Huafei: Humanistic Care
Mark Fairwhale (Chinese name Mark Huafei) is an international fashion brand tailored by designer MARKCHEUNG for the new rich in the world.
The product design of Mark Huafei family has always been European and American style, and its series of products involve brand series in various fields, such as clothing, shoes, bags, wallets, watches, perfumes, accessories, etc., especially in the leisure field, and are the trend leaders of new life outlook and new dress outlook.
In Mark Hua Fei's brand kingdom, the ultimate goal of any "business factor" is to trace back and dedicate to art. It is this sacred mission of "giving products humanistic care" that makes Mark Huafei create an emotional experience that fascinates consumers, which is also the charm of fashion fans following Mark Huafei.
Baoshilong: Quad-core
Baolong International Group 1987 was established in Hong Kong, and 1993 was publicly listed on the Hong Kong Stock Exchange. In the same year, the first Baolong store in China was successfully opened. Baolong has always been famous for its concise, smooth, comfortable, casual and fashionable design and reasonable market positioning. Its product range includes men's wear, women's wear and children's wear, and now it has become one of the largest casual wear monopoly chains in Hong Kong.
With rich experience and strong strength in the clothing industry for nearly 20 years, Baoshilong has established a huge global operation platform and distribution network. Up to now, the Group has 827 retail stores around the world, of which 409 direct stores are located in four core markets: Hongkong, Mainland China, Taiwan Province and Singapore.
Giordano: No strangers.
Giordano was founded in 198 1, 199 1 and became a listed company. After more than 20 years of development, it has become one of the most famous clothing brands in Asia. By 2003, Giordano had 65,438+0,363 branches in more than 20 countries and regions in the Asia-Pacific region, with about 7,900 employees and an annual turnover of HK$ 3.4 billion.
Judging from the determination of brand clothing style, it is not difficult to find that its operators are well versed in the dressing psychology and habits of Chinese people, and have also made great efforts in studying Chinese clothing culture and accurately grasping it. Giordano develops franchised factories and stores with brand as the core, and Giordano provides franchisees with sales analysis, marketing promotion, market analysis, image design, financial analysis, personnel training, warehouse analysis and computer support, thus forming a strong and stable national franchise army and national marketing network.
Mason: It belongs to the public.
China Mason Group, founded in 1996 12 18, is a franchised chain diversified enterprise with the virtual production and operation of casual clothes as the leading industry. In the process of development, Samma takes "building a well-known fashion brand" as its development purpose, constantly promotes brand development and actively promotes the franchise development model. Chain outlets have spread all over the country, with a total of more than 500 outlets, forming a relatively complete market network pattern, and the sales volume has increased year by year.
Brand building is the foundation of Mason's sustainable development, and the innovation of management technology is the competitive guarantee of Mason's brand sustainable development. Mason has now developed into a key backbone enterprise in Wenzhou, a provincial "three excellent" enterprise, and a national key enterprise for township enterprises to create famous brands. For three years in a row, he has been ranked among the "Double Top 100" garment industry in China and the top 500 private enterprises in China, and was elected as the deputy director of the Casual Clothing Professional Committee of China Garment Association. With the increasingly fierce market competition, Mason actively adjusts its thinking and development pattern, actively cooperates with famous French design companies, world-renowned Ogilvy brand housekeepers and UFIDA, and constantly enhances the reputation and popularity of Mason brand.
Burton: As long as the result.
Burton Fashion Co., Ltd. is a subsidiary of Burton International Fashion Co., Ltd. in Hong Kong. Is a large-scale wholly foreign-owned clothing enterprise integrating product development, design, production and sales. The company mainly produces and operates business casual wear, jeans, down jackets, sweaters, T-shirts and other series. 1990, Borden clothing entered the China market, with jeans as the guide and leisure as the main focus, and launched a seasonal product-Borden down boutique, decorated with knitted series, to meet the needs of different ages of 20-50.