McKinsey & Company is a world-class leading global management consulting company, which was founded in the United States on 1926 by James McKinsey, a professor at Booth School of Business, University of Chicago. Since the establishment of 1926, the company's mission is to help leading enterprises achieve significant and lasting improvement in their business performance and build an excellent organization that can attract, train and motivate outstanding talents.
McKinsey adopts the "integrated company" partnership system, with more than 80 branches and more than 7,000 consultants in 44 countries around the world. McKinsey Greater China Branch includes four branches in Beijing, Hong Kong, Shanghai and Taipei, with more than 40 directors and more than 250 consultants.
Business scope of consulting company
Strategic consultation: Strategic planning emphasizes in-depth industry research and enterprise understanding, pays attention to the growth motivation and core competence construction of enterprises, and designs around market positioning, profit growth and sustainable growth.
Marketing: Marketing management consulting adopts a top-down strategy to form a baton, and completes the effective connection from marketing strategy design to tactical implementation.
R&D consulting: help enterprises to build a life cycle management system from market demand to product development and innovation, and finally to the successful listing of products.