The company has new products, how to promote them?

The first step is to build basic publicity content, such as word-of-mouth soft articles, and do some media exposure, which is conducive to the "three degrees" of brand public relations and reduce subsequent sales costs.

It is best to promote new products in the form of clue push and then promote them on Baidu. You can try adding powder or headline promotion. Do some quantity every day, and then see the conversion cost adjustment and optimization. Product marketing needs some traffic thinking, transformation funnel analysis, matching traffic attributes with products, and adjustment of optimization direction. , AB test is required. Sometimes there are few data, samples are not enough for reference, and it is of little significance to measure more and think more. These all need to be studied with great concentration. The mainstream quality and quantity channels are mainly those in the head. It is very important for everyone to grab the market above, mainly because of the above points.

Looking for new product promotion channels, there are many channels to choose from at first, such as online search engine, application market, social platform, short video platform and so on. You can find these representative platforms to promote and see the effect. In the initial stage of channel expansion, some necessary testing fees are needed. Set a horizontal line for yourself and plan according to the budget.

Without a strong endorsement, the scope of new products can be limited and the cost will be higher. Maybe all the channels we've heard can't get on. If you have started to promote it, you should find this problem and watch your peers get customers smoothly. All traffic platforms have strict requirements for such products, and new products should be pushed up. It is necessary to achieve low-cost detection channels, timely adjust materials, and optimize the conversion rate.

Stick to the direction of implementation in the early stage, don't change your strategy and plan easily, and you will walk out of a world. The important thing is to stick to it and implement it, and make some optimization and adjustment under the condition of good general direction. In the final analysis, it is easier said than done. Only by putting yourself into it can we get some better cognition, and the answers obtained online can only be used as reference.