Exhibition investment promotion is to introduce buyers and other visitors who have needs and interests in the products to be exhibited into the exhibition through various means, and invite the audience to visit the exhibition. The audience is an indispensable factor for the success of the exhibition, and having a certain number and quality of the audience is one of the important signs of the success of an exhibition. Generally speaking, "attracting investment is more important than inviting exhibitions", and the key to the success of the exhibition lies in attracting investment.
Characteristics of exhibition investment promotion
There are three characteristics of attracting investment in exhibitions that are different from those of inviting exhibitions:
1. Indirectness of economy. Every time an exhibition enterprise recruits an exhibitor, it will bring him direct economic benefits, but it cannot bring visible economic benefits to the audience.
2. The invisibility of work. The investment amount of the exhibition can be known through the reservation of the booth. However, exhibitors often don't book with exhibition companies in advance, which makes investment promotion invisible to some extent.
3. The lag of the effect. The effect of attracting investment will not be known until the exhibition is held and the exhibitors' booth fees and other expenses are paid. If exhibitors find that the investment promotion effect is not good, there is nothing they can do.