1, culture target
Advertising majors cultivate advanced compound applied talents with all-round development in morality, intelligence and physique, profound humanities literacy, solid foundation, strong practical ability and innovative spirit. Graduates can be competent in advertising creativity and planning, market research, information consultation, advertising design and production, advertising marketing, corporate public relations planning and so on.
2, school characteristics:
The purpose of the Department of Communication is to highlight the foundation, broaden the field and cultivate a versatile and compound professional. Based on the principle of close connection between school education and advertising practice, strengthening the humanistic spirit and innovative spirit of advertising, the existing advertising major makes full use of the rich humanistic resources of the College of Liberal Arts. On the basis of traditional advertising education focusing on cultivating students' production ability, we should strengthen the cultivation of students' humanistic learning to improve their aesthetic ability, and strengthen the cultivation of students' foreign language ability, communication ability, creative thinking ability, copywriting, management and planning ability, so that students can have a solid foundation in advertising design and master advertising. The advertising talents trained through these links not only have strong advertising production ability, systematic advertising literacy and reasonable knowledge structure, but also have broad knowledge vision, rich humanistic accomplishment and keen market awareness, and know both creative planning and marketing and media management. This kind of high-quality compound talents has wide adaptability and will certainly meet the needs of society and market.
Orientation of discipline construction of advertising specialty. The existing advertising majors can be divided into two categories: one is as a general liberal arts major and the other is as an art major. Because of different students, the orientation of the subject is different: the former focuses on the cultivation of management talents, while the latter focuses on the design of advertising practice. Our advertising enrollment is mainly based on general liberal arts, which belongs to the College of Arts, not the Art College. Therefore, our advertising major is based on the general liberal arts, taking into account the professional knowledge of art, and at the same time strengthening its literary literacy, increasing its artistic literacy and preliminary artistic skills.
3. Instructors:
The department of communication has advertising teaching and research section and communication teaching and research section. At present, there are 7 full-time teachers, including associate professor 1 person, 6 lecturers, 5 doctoral degree teachers, and the department head is associate professor Chen Jing. 1, students' innovative spirit and practical ability
The teaching and training activities of the existing advertising major in the Department of Communication are a complex project, and its work is quite complicated. Every link must be devoted to planning and design in order to meet the market objectives and teaching requirements and achieve the expected results. In the process of advertising teaching, we have always emphasized the combination of theory and practice. Strengthen practical teaching and improve students' innovative spirit and practical operation ability.
Judging from the development of communication department, our advertising major has just started, which is a very severe challenge and an opportunity for development. Our major focuses on cultivating advertising creative and planning talents, which are urgently needed in the current market. Our training goal is not only to strengthen students' creative thinking and spread business ideas, but also to improve their practical ability. Make use of various ways and channels to establish a benign cooperative relationship with social enterprises and institutions, try our best to provide students with professional internship opportunities, enhance their practical ability, promote the organic combination of classroom teaching and practice, and cultivate all-round development of compound talents.
2. Student Employment and Alumni Reputation
The Department of Communication is a Protestant department established in 2007, and the existing advertising major was first enrolled in 2007. In view of the current advertising talents