Marketing majors train senior business administration professionals with knowledge and ability in management, economy, law and enterprise management, who can engage in management, teaching and scientific research in enterprises, institutions and government departments.
Marketing majors, similar majors include business administration, basic accounting, financial management, management foundation, marketing, market forecasting, marketing planning, business negotiation, human resource management, economics foundation, commodity marketing, statistics, e-commerce, logistics management, international business, customer relationship management, etc.
Marketers are indispensable talents for large enterprises, and most small enterprises easily confuse the concepts of sales and marketing.
Graduates can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research.
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